Deciding between Helium 10’s Starter and Platinum plans can be challenging, especially when you’re aiming for the best tools to support and grow your Amazon or Walmart business.
In this guide, we’ll examine the key features of each plan, comparing tools, pricing, and ideal use cases, so you can pick the best plan for your ecommerce strategy.
Helium 10 Starter vs Platinum Features Comparison
Both the Starter and Platinum plans offer various tools, but there are notable differences in functionality and limits.
Below, we’ll cover each feature category in detail to help you understand what each plan offers and which might suit your needs better.
Product Research
Product research is crucial for any Amazon FBA business, and Helium 10’s tools make it easier to identify profitable products to sell. Let’s see how the two plans compare in this area:
| Tool | Starter | Platinum |
| Black Box | Limited | Available |
| Xray | Available | Available |
| Xray for Walmart | Limited | Limited |
| Review Insights | Available | Available |
| Product Launchpad | Limited | Up to 2,000 ideas |
Summary: The Platinum plan provides deeper access to Black Box and Product Launchpad, which are essential for finding new product ideas and assessing market trends. The Starter plan includes basic functionality, which is helpful for beginners but may limit more advanced product discovery needs.
Keyword Research
Effective keyword research is key to boosting product visibility. Helium 10’s tools help uncover high-performing keywords, but each plan offers different access levels:
| Tool | Starter | Platinum |
| Cerebro | Limited | Available |
| Cerebro for Walmart | Limited | Available |
| Magnet | Limited | Available |
| Magnet for Walmart | Limited | Available |
| Xray Keywords | 5 uses | Available |
| Keyword Sales | Not Available | Available |
| Advanced Brand Analytics | Not Available | Available |
Summary: The Platinum plan provides full access to advanced tools, such as Keyword Sales and Advanced Brand Analytics, making it ideal for sellers who need comprehensive keyword insights. The Starter plan includes essential tools but offers limited use, so it is suitable for basic keyword research.
Advertising
Helium 10 offers specialized advertising tools for optimizing ad campaigns on Amazon. However, these tools are only available on higher-tier plans beyond Starter and Platinum.
If you’re looking to run and manage ads efficiently, you’ll need the Diamond plan to access Helium 10’s Adtomic, a powerful AI-driven advertising automation tool. This feature is invaluable for sellers aiming to scale their advertising strategy and maximize their return on ad spend.
Insights Dashboard
Monitoring performance metrics is critical for decision-making. Helium 10’s Insights Dashboard provides valuable analytics, though it’s accessible only on the Platinum plan and higher:
| Feature | Starter | Platinum |
| Dashboard Access | Not Available | Available |
| My Products | Not Available | 20 ASINs |
| Insights & Recommendations | Not Available | Not Available |
Summary: Platinum plan users gain access to the Insights Dashboard for tracking up to 20 ASINs, a useful feature for sellers needing a deeper look at product performance. The Starter plan lacks this feature, so it may be less suitable for sellers requiring detailed analytics.
Analytics Tools
Analytics tools are essential for tracking keyword performance, market trends, and profit margins. Here’s what each plan includes in terms of analytics:
| Tool | Starter | Platinum |
| Keyword Tracker | Not Available | 500 Keywords |
| Keyword Tracker for Walmart | Not Available | 100 Keywords |
| Market Tracker | Up to 1 Market | Up to 3 Markets |
| Profits | Available | Available |
| Profits for Walmart | Limited | Limited |
Summary: The Platinum plan provides a more comprehensive set of tools, including Keyword Tracker and Market Tracker, which are beneficial for analyzing product and market trends. The Starter plan offers some basic analytics but may limit sellers who need more in-depth tracking capabilities.
Listing Optimization
Listing optimization helps increase product visibility and improve conversion rates. Helium 10 offers several tools to streamline this process, with different usage limits for each plan:
| Tool | Starter | Platinum |
| Frankenstein | Limited | Available |
| Scribbles | Limited | Available |
| Listing Analyzer | 2 uses | 50 uses |
| Listing Builder | Limited (No Amazon Sync) | Limited |
Summary: The Platinum plan offers extensive access to tools like Listing Analyzer, making it suitable for sellers who manage multiple products. Starter plan users may find the limited access suitable for learning and testing purposes but may need an upgrade to scale effectively.
Operations
Helium 10’s operational tools help automate and streamline tasks, such as inventory tracking and customer follow-ups.The Platinum plan unlocks additional operational features not available to Starter users:
| Tool | Starter | Platinum |
| Alerts | 2 Products | 20 Products |
| Refund Genie | Not Available | Available |
| Follow-Up | Not Available | 5,000 Emails |
| Inventory Management | Limited | Up to 40 SKUs |
| Business Valuation | Not Available | Not Available |
Summary: The Platinum plan provides more functionality in managing operational tasks, from tracking inventory across multiple SKUs to sending automated follow-up emails. Starter plan users may find the operational features limited for growing businesses.
Learning Resources
Helium 10 offers various learning resources to help sellers develop skills and stay updated on ecommerce trends. Here’s what each plan provides:
| Resource | Starter | Platinum |
| Freedom Ticket | Available | Available |
| Amazon PPC Academy | Not Available | With token connected |
| Exit Ticket | Not Available | Not Available |
Summary: Both plans include access to Freedom Ticket, which covers essential Amazon selling strategies. Platinum users also gain access to Amazon PPC Academy, a valuable resource for sellers who want to enhance their advertising skills.
Helium 10 Starter vs Platinum Pricing Comparison
Helium 10 offers flexible pricing for the Starter and Platinum plans, with annual billing providing greater savings over monthly payments.
| Plan | Monthly Price | Annual Price (Monthly Equivalent) |
| Starter | $39 | $29 |
| Platinum | $99 | $79 |
Annual billing can save more over the long run, making it an ideal option for committed users. Use discount codes AMZTOOLSET10 (10% off lifetime) or AMZTOOLSET20 (20% off for 6 months) for additional savings.
Who Should Get Starter vs Who Should Get Platinum?
Each plan serves a different type of Amazon seller:
- Starter plan: This plan is best suited for beginners or casual sellers who need access to basic tools for product and keyword research without a large financial commitment. It provides a good starting point but has limits that may require an upgrade as your business grows.
- Platinum plan: This plan is ideal for sellers aiming to scale their business with advanced research, optimization, and analytics features. With greater access to tools and data, the Platinum plan supports a more comprehensive approach to Amazon selling and is better suited for businesses ready to expand.
How Do You Subscribe to Starter or Platinum Plan?
To subscribe to the Starter or Platinum plan, visit the Helium 10 pricing page, choose your plan, apply any discount codes, select monthly or annual billing, and complete the sign-up. Here’s a detailed guide for that:
- Go to Helium 10’s pricing page.
- Review each plan’s overview to see which fits your needs.
- Apply discount codes (AMZTOOLSET10 for 10% off lifetime, or AMZTOOLSET20 for 20% off for 6 months).
- Select monthly or annual billing, as annual billing saves you more in the long term.
- Click “Buy Now” on your chosen plan.
- Sign up for a Helium 10 account and complete the payment process.
Voila! You’ve successfully subscribed to the Helium 10 Starter or Platinum plan—and with great savings in your pocket.
What Other Helium 10 Plans Are Available Beyond Starter and Platinum?
In addition to Starter and Platinum, Helium 10 offers several other plans for sellers with diverse needs and budgets:
- Diamond plan: Starting at $279 per month, this plan includes the full range of tools and features, including Adtomic for Amazon advertising.
- Supercharge Your Brand plan: A custom plan with all Diamond features and advanced tools for large brands (custom pricing).
- A La Carte plan: Users on the Free plan can add individual tools with A La Carte plan, paying only for the specific features they need. This option is ideal for sellers who only require a few tools and prefer flexibility. Prices vary based on selected tools.
- Enterprise plan: Tailored for large brands and agencies, offering custom pricing and flexible solutions to fit complex business requirements.
Each of these plans offers unique advantages for sellers with specific needs, such as more user access, advanced analytics, or comprehensive advertising support.
FAQ
Is Chrome Extension Access Included With the Plans?
Yes, both Starter and Platinum plans include full access to Helium 10’s Chrome Extension for Amazon and Walmart.
How Many Users Can I Add on Starter or Platinum Accounts?
Each plan allows 1 additional user. Diamond supports up to 5, while Supercharge Your Brand supports up to 25.
Can I Upgrade From Starter to Platinum Anytime?
Absolutely! You can upgrade through the Plans & Billing section on your account, or reach out to support at [email protected].
Helium 10 Starter vs Platinum – Which Plan is Better?
Both plans are valuable, but your choice ultimately depends on your business needs and budget.
The Starter plan is ideal for beginners, while Platinum offers more robust features for sellers aiming to grow. Whichever plan you choose, be sure to use our discount codes to get the best possible price!
Ready to choose your plan? Subscribe to the Helium 10 Starter or Platinum plan today using our exclusive discount link and start saving!
