About AMZToolset: Who Reviews Amazon Seller Tools
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AMZToolset reviews the software Amazon sellers pay for: Helium 10, Jungle Scout, SmartScout, Data Dive and the tools around them. Each page tries to answer what a buyer needs to know before paying: what a plan costs, which plan a feature sits on, and whether the tool fits the job. Prices and plan limits carry the date we checked them on the vendor’s own page. The site has published since November 2023.
What we cover
- Reviews of whole tools, such as our Helium 10, Jungle Scout and SmartScout reviews, and of single features inside the big suites.
- Comparisons that put two tools side by side.
- Tutorials on how features work, what each plan costs, and how Helium 10 works in individual Amazon marketplaces.
- Deals & Discounts: partner codes and vendors’ own offers, each with the date it was last checked.
- Tool Roundups that rank tools by the job a seller needs done.
Who writes AMZToolset
Max Kendall runs AMZToolset and edits its reviews of Amazon seller software. Max Kendall is a pen name, used for privacy.
The editorial approach is deliberately narrow: check what the vendor actually says, not what everyone repeats about them. Prices and plan limits are read off the vendor’s live pricing page. Partner codes are published only after we have seen them work at a checkout, and a vendor’s own codes only when the vendor lists them, credited to the vendor’s page. Each claim carries the date it was checked. Where a vendor’s own pages contradict each other, and they often do, we say so rather than quietly picking the version that suits us.
The latest full price check was on 10 October 2026. It covered the pricing pages of nine tools, read in every billing option each page offers, and screenshots of the pages were kept as evidence.
We publish corrections when we get something wrong, and we say so on the page rather than editing quietly. Our how we review page sets out the method in full, including what we do not do.
How AMZToolset makes money
We earn commissions when readers buy Helium 10, Jungle Scout, SmartScout or Data Dive through our partner links or partner codes, and SmartScout gives us a complimentary account on its Business plan. Each article carries at most one partner link, and a commission never changes a rating or a verdict. Our affiliate disclosure has the details.
Tell us what we got wrong
If something here is out of date or wrong, tell us. Send the page, the claim and what you found. We check it against the vendor’s own page and correct the article if we were wrong.