Cerebro is a reverse ASIN research tool that allows Amazon sellers to input any ASIN and discover what keywords competitor products currently rank for.
This powerful tool cuts through the guesswork of Amazon keyword research by revealing exactly which terms your competitors use to drive traffic and sales.
Instead of spending hours manually analyzing listings, you can get comprehensive keyword intelligence in seconds and build a data-driven strategy that actually works.
What is Helium 10 Cerebro?
The Helium 10 reverse ASIN lookup tool Cerebro allows you to conduct reverse ASIN lookups on Amazon to find powerful keyword suggestions, long-tail and short-tail keywords, search volume, the search terms you may not have even considered, and more to optimize your SEO Amazon listing strategies and get on the first page of Amazon Search Results. Cerebro enables you to conduct a competitive analysis of your competitors’ keyword targets so you can reverse engineer their work.
You can enter up to 10 ASINS and Cerebro instantly gives you every top-performing keyword related to them. The tool provides essential data points including search volume, organic rankings, sponsored positions, and the proprietary Cerebro IQ Score – Score based on the ratio of estimated search volume vs. the number of competing products. A high score means a relatively high number of searches compared to the number of competitors.
Helium 10 doesn’t just stop at Amazon. If you’re also selling on Walmart, you can use the same powerful reverse ASIN tool, Cerebro, to analyze your competitors and uncover high-traffic keywords there too. That means one tool gives you deep keyword insights across both platforms – making it easier to scale your business from a single dashboard.
How to Use Cerebro: A Strategic Workflow
Getting actionable results from Cerebro requires more than just entering an ASIN and hoping for the best. Here’s the proven workflow that successful sellers use to maximize their keyword research efforts.
Step 1: Find the Right Competitor ASINs
To use Cerebro, you must have one or more product ASINs to use as the basis of your search. Go to Amazon to search for a product. Focus on products that are direct competitors – similar price points, target audience, and product features.
You can search up to ten ASINs in one search. Simply paste them in one at a time. The more ASINs you plug in, the higher the number of keywords in the results. Sometimes you may want to search broadly across several products, and other times you’ll want to narrow down to just one or two competing products.
Pro tip: Use the Helium 10 Chrome Extension to quickly grab ASINs while browsing Amazon. You can simply click on the Keywords link located in the Helium 10 Chrome Extension bar graph box under the product image.
Step 2: Understand the Key Data Points
After Cerebro generates your keyword list, you’ll see a range of key metrics that help you evaluate keyword performance:
A | O | S:
O (Organic) means the product appears within the top 306 organic search results for that keyword.
A (Amazon Recommended) indicates Amazon suggests this keyword for your listing.
S (Sponsored) shows the product is showing in the top 96 sponsored ad positions.
- Cerebro IQ Score:
Helium 10’s proprietary score compares a keyword’s search volume against the number of competing products. A higher score means strong search interest and lower competition – making it a better keyword target.
- Search Volume:
This shows how often the keyword is searched each month on Amazon.
- Competing Products:
Displays how many listings currently rank for that keyword – essential for gauging competition.
- CPR (Cerebro Product Rank):
Estimates the number of sales you’d need to reach the first page of search results for that keyword.
Step 3: Apply Filters to Find Actionable Keywords
When analyzing multiple ASINs in Cerebro, you will notice the options for one-click fast filters at the top of the Filters section. When you select one of these options, the filters are automatically filled out to save you time. You have the ability to tweak the filters like normal if you want to adjust anything.
Top Keywords – Main keywords commonly used by competitors and have a substantial search volume. Once you select this option, you will see the filters automatically populate. Opportunity Keywords – Keywords that create an opportunity to rank on through competitor activity, rank, and search volume. Once you select this option, you will see the filters automatically populate.
Set your search volume range based on your business goals. New products might target 500-5,000 monthly searches, while established brands can compete for higher-volume terms. Use the Cerebro IQ Score filter to find keywords scoring above 50 for the best search-to-competition ratio.
Cerebro vs. Magnet: Which Tool to Use and When?
Both tools serve different purposes in your keyword research strategy, and understanding when to use each one will save you time and improve your results.
Magnet enables you to conduct exploratory keyword research with a number of filters (Search Volume, # of Competing Products, Title Density) and data points (Keyword Sales, Magnet IQ Score, Search Volume, Search Volume Trend, etc.) Use Magnet when you’re starting from scratch with seed keywords or brainstorming new product ideas.
Cerebro works differently. A reverse ASIN search involves entering the ASIN for a product into a search tool, which then reveals the keywords the product is currently ranking for (allowing sellers to better target those same or similar keywords). Use Cerebro when you want to analyze what’s working for specific competitors.
The most effective approach combines both tools: Start with Magnet to build a comprehensive keyword list, then use Cerebro to validate those keywords against successful competitors and discover gaps in your strategy.
3 Powerful Cerebro Use Cases for Amazon Sellers
Product Launch Strategy: Before launching a new product, use Cerebro to analyze 5-10 successful competitors. Look for keywords where multiple competitors rank in positions 1-20 but have Cerebro IQ Scores above 100. These represent proven demand with manageable competition.
PPC Campaign Optimization: With Cerebro, you will know about the search terms competitors are targeting in their sponsored ads and Amazon PPC strategy campaigns. You can use such bulk ASIN lookup data to create an even better campaign to get your product in the lead. Filter results to show only sponsored keywords to see exactly where competitors are spending their ad budget.
Listing Optimization: Run monthly Cerebro searches on your own ASIN to track keyword performance over time. Compare your organic rankings with competitors to identify keywords where you’re losing ground and need to strengthen your listing optimization.
How Much Does Cerebro Cost?
Cerebro is available through several Helium 10 plans. Here’s a breakdown of what each plan includes:
Free Plan
- Price: $0/month
- Usage: 2 Cerebro uses per day
- Best for: Testing the tool with limited functionality
Starter Plan
Price: $39/month
Usage: 20 total lifetime uses
Best for: Occasional or light research needs
Platinum Plan
Price: $99/month
Usage: 250 uses per month
Best for: Active Amazon sellers doing regular keyword research
Diamond Plan
Price: $279/month
Usage: 250 uses per month
Best for: Large operations managing multiple products
Most serious sellers find the Platinum plan offers the best balance of features and usage limits. The 250 monthly uses typically handle keyword research for 10-20 products, depending on how thoroughly you analyze each competitor set.
Is Helium 10 Cerebro Worth It?
Absolutely – Cerebro is one of the most valuable tools for Amazon keyword research. It uncovers your competitors’ top-performing keywords in seconds and highlights high-opportunity search terms using the Cerebro IQ Score – saving you hours of manual work.
While it’s powerful alone, Cerebro works even better alongside other Helium 10 tools like Frankenstein and Index Checker for a complete listing and PPC strategy.
If you’re already generating over $10K/month, Cerebro can pay for itself fast through better keyword targeting and ad performance. New sellers should start with the Free plan to explore its power – then upgrade when ready.
Ready to level up your keyword game? Get Helium 10 Cerebro with up to 20% off using our exclusive discount!
