How-to guides for the tools in a seller's stack, mostly Helium 10: what each tool does, which plan you need, how the browser extensions work and which Amazon marketplaces it supports. Good places to start are Helium 10 pricing, the Helium 10 features overview, the Helium 10 Chrome extension guide and the Helium 10 marketplaces guide. Others cover Jungle Scout pricing, SmartScout pricing, Data Dive pricing and Amazon's own Brand Analytics reports.
65 guides, most recently updated first
Helium 10 pricing checked 10 October 2026: Platinum $99 a month billed yearly or $129 monthly, Diamond $279 or $359, Enterprise from $1,499 billed annually. Plan limits, add-ons, the 2% Ads fee, and what happened to Starter.
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Jungle Scout pricing, read off its pricing page on 10 October 2026: what Starter, Growth Accelerator and Brand Owner cost on monthly and annual billing, what each plan leaves out, the money-back terms, and how the prices compare with Helium 10.
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Helium 10's Chrome extension is free to install and puts Xray and other research tools on Amazon and Walmart pages; full access needs Platinum or higher. Store facts, tools, install steps and fixes, checked 10 October 2026.
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Data Dive costs $39, $149 or $490 a month, or about $32, $124 and $408 a month billed yearly. Its pricing page offers no free trial, though Data Dive's campaign landing pages advertised a 14-day Starter trial on 11 November 2026, and payments are generally non-refundable. Every plan has the same research, listing, PPC and tracking tools; the tiers differ in quotas, seats, team features, API access, competitors per Dive and support.
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Helium 10 doesn't sell a public REST API. What it offers instead is an MCP connector that lets AI tools such as Claude and ChatGPT query your Helium 10 data on Diamond and above. Here is what it can do, what it costs, and where to get a documented API if you need one.
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Helium 10 is canceled under Plans & Billing, access runs to the end of the paid period, and only a first payment is refundable, within 7 days and on request. Steps, pause, deletion and legacy-plan rules from Helium 10's help center and terms, checked 11 November 2026.
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Fixes for the Helium 10 Chrome extension from Helium 10's own help center, in order: Chrome only, the official status page, updates (version 8.44.3, 9 November 2026), sign-in, cookies and site access, plus the plan and marketplace limits that look like faults. Checked 11 November 2026.
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Helium 10 offers no free trial of Platinum or Diamond, and its pricing page lists no free plan. A limited free account and eight free tools, including the Chrome extension, cost nothing, and a first payment can be refunded within seven days (checked 10 October 2026).
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Helium 10 lists 19 tools for Amazon.de, fewer than for France or Italy: no My List, no Listing Builder, and Helium 10 Ads limited to Sponsored Products and Brands. Here is the full list, what Helium 10 offers in German, how to connect, and why there is no free trial.
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Helium 10 belongs to Pacvue, the company formerly called Assembly. Manny Coats and Guillermo Puyol founded it in 2015, Assembly had acquired it by May 2020, and Assembly took the Pacvue name in 2023. The timeline, who runs Helium 10 now and where it is based, with sources checked 10 October 2026.
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Helium 10 lists 20 tools for Amazon.co.uk, everything on its US list except Listing Builder, with Helium 10 Ads covering all three main ad types. Here is the full list, what the US-dollar price comes to in pounds, why there is no free trial, and how the UK alternatives compare.
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Helium 10's terms limit use to the people a license fee has been paid for and ban reselling access, so group buys break them. Platinum includes one extra user and Diamond up to five (checked 10 October 2026); here is how official sub-users work.
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Jungle Scout Academy is the training library inside the Jungle Scout app. It comes with every paid plan, is not sold separately and is not free; the free tutorials are on YouTube. What Jungle Scout says is inside, how current the material is and how it compares with Helium 10's training, checked 11 November 2026.
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Jungle Scout documents a public API with six endpoints for 10 Amazon marketplaces. Growth Accelerator and Brand Owner include 100 free requests, and add-on tiers run from $29 for 1,000 requests a month to $199 for 10,000. Its MCP server for AI assistants is a Cobalt product with no published price. Read 11 November 2026.
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Monthly Jungle Scout plans are canceled in Settings under Subscriptions, annual plans through support, and a refund exists only within 7 days of your original sign-up, if you ask for it. Steps and terms from Jungle Scout's help center and Terms of Service, checked 11 November 2026.
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The Jungle Scout extension is free to install but needs a Jungle Scout plan, and it exists for Chrome and Firefox only. Store ratings, user counts, install steps and the help center's fixes, checked 11 November 2026.
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Jungle Scout Cobalt is the enterprise market-intelligence platform, sold by demo with no published price; Catalyst is the self-serve toolkit from $29 a month billed annually. What differs, what Cobalt leaves out and where each logs in, checked 11 November 2026.
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Jungle Scout has no free trial and no free plan. It offers a 7-day money-back guarantee instead: you pay first and must ask support for the refund. A profit calculator and YouTube tutorials are free; the extension needs a Jungle Scout account and the Academy an active subscription (checked 11 November 2026).
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Jungle Scout's help center lists 17 Amazon marketplaces: 8 fully compatible and 9 with limited support. Its own feature table ticks the research tools in 10 of them, Rank Tracker in 8, and only seller-account tools in Australia, the UAE and five more. Walmart, eBay and Shopify aren't supported. Read 11 November 2026.
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Opportunity Finder is Jungle Scout's niche search: it grades Amazon keywords with a Niche Score from 1 to 10. How Jungle Scout defines the score, the filters, plan limits and marketplaces, checked 11 November 2026.
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Jungle Scout is a private company, not part of Amazon. Greg Mercer founded it in 2015, Summit Partners has invested since 2017 and led a $110 million round with him in 2021, and Jay Lovelace has been CEO since May 2024. Who owns it, who runs it, where it is based and what it has bought, with sources checked 11 November 2026.
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Jungle Scout's Sales Estimator turns a marketplace, a category and a Best Sellers Rank into a monthly sales estimate. Plans allow 500, 1,000 or 5,000 estimates a month (read 11 November 2026). The free web page, which allowed 3 a day when last archived on 4 June 2026, returned a Page not found error on 11 November 2026.
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Jungle Scout's Terms of Service (last updated 18 February 2026) bar sharing a login unless your plan includes extra users, so group buys, shared logins and cracked accounts break them. The permitted route is a paid seat: $49 a month or $459 a year on Growth Accelerator and Brand Owner (checked 10 October 2026).
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Jungle Scout's Supplier Database searches US customs import records back to 2014 and starts at the Growth Accelerator plan, not Starter. What a search shows, how to run one, and what the data can't tell you, checked 11 November 2026.
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Keepa publishes its free extension for Chrome, Edge and Firefox (including Firefox for Android) and says the Chrome version works in Opera. There is no Safari extension; phones get the Keepa app. Store listings read on 11 November 2026, with install steps and Keepa's own fixes for a missing chart.
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Keepa's price-history charts, price alerts and Deals are free. Keepa Pro costs €29 a month or €290 a year, billed only in euros, with no free trial, coupon or pro-rata refund; the API is separate, from €49 a month. Read on keepa.com on 11 November 2026.
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sellerboard costs $19 to $79 a month, or $179 to $759 a year billed annually. The $15 on its homepage is the Standard plan's yearly price shown per month. Checked 10 October 2026 and re-read on 11 November 2026.
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Magnet, Helium 10's seed-keyword tool, now lives inside Cerebro as Cerebro (Plus Magnet). How keyword suggestions and Analyze Keywords work, what the IQ Score and match types mean, what it costs on each plan, and what you can try for free.
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The Helium 10 dashboard, which Helium 10 calls the Insights Dashboard, fills with your own sales, advertising and product data once an Amazon seller account is connected. Here is what each section shows, how to set it up and what Diamond adds over Platinum.
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Helium 10 helps with the research side of Amazon dropshipping: product ideas, demand, Alibaba suppliers and margins. It doesn't send orders to suppliers, and Amazon only allows drop shipping when you're the seller of record. Tools, plans and limits, checked 10 October 2026.
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SmartScout's prices rose in 2026. Basic, Essentials and Business now cost $29, $99 and $239 a month billed yearly, or $49, $119 and $299 monthly. What each plan unlocks, the usage limits, and which plan fits which seller.
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Helium 10's website sorts its tools into seven groups, from Helium 10 AI to advertising. Every tool with a short, sourced description, the plan limits that matter, the free tools, and the tools Helium 10 has retired, renamed or merged.
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Helium 10's help center lists 21 Amazon marketplaces, from the full tool set in the US to two operations tools in Egypt. Here is what each market gets, which Amazon stores the list leaves out, and how connecting several marketplaces works.
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Search Analytics is the search section of Amazon Brand Analytics: Search Query Performance, Search Catalog Performance and Top Search Terms. Who can open it, what each dashboard answers, how fresh the data is, what it leaves out, and when a paid tool adds something.
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Helium 10's pricing page stopped offering single tools in 2022. In 2026 the only things sold separately are add-ons on top of Platinum or Diamond, plus the Freedom Ticket course. What the old a la carte plan was, and the cheapest routes now.
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Helium 10 Academy's seven software courses are free, though several still teach tools Helium 10 has retired or renamed. What the Academy, the Helium 10 blog, its podcasts and the paid courses (Freedom Ticket, $997 or included with Platinum and above; Ads Academy; Exit Ticket) cover and cost, checked 10 October 2026.
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Amazon has run a Belgian store, Amazon.com.be, since October 2022, but Helium 10's help-center market table doesn't list it. Here is what Helium 10 does and doesn't cover for Belgian sellers, how the German, French and Dutch stores compare, and what it costs.
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Helium 10's help center lists 16 tools for Amazon.com.br, including Black Box, Cerebro, Magnet, Listing Builder and Helium 10 Ads, but not the Chrome extension, Scribbles or Index Checker. Here is the full list, how Brazil connects, the price in reais, and how the alternatives cover Brazil.
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Helium 10's help center lists every US tool except Listing Builder for Amazon.ca. Here is what that covers, how a Canadian seller account connects, why the bill arrives in US dollars, and how Jungle Scout, SmartScout and Data Dive compare in Canada.
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Helium 10 Elite is not a plan you can pick: the pricing page sells an Elite sellers group add-on for Diamond from $99 a month, and the old Elite page shows no price. What Elite was, and what replaced it (checked 10 October 2026).
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There is no Helium 10 add-on for Firefox, and Helium 10 supports its extension only in Google Chrome. The web app has no published browser requirement; Xray needs Chrome. Checked 10 October 2026.
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Helium 10's help center lists 20 tools for Amazon.fr, the same as for Italy and Spain, including the Inventory Manager this page used to say France lacked. Here is the full list, what Helium 10 offers in French, how to connect, what it costs and the alternatives.
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Helium 10's Index Checker tests whether Amazon has indexed an ASIN for each keyword you paste in, and how: traditional, field-ASIN or storefront. What the columns mean, where the tool lives now, its plan limits, and what to do when a keyword isn't indexed.
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Helium 10's help center lists 17 tools for Amazon.in, including Black Box, Cerebro, Magnet, Helium 10 Ads and Profits, but not Inventory Manager or Refund Genie. Here is the full list, what Helium 10 costs in rupees, whether there is a free trial, how to connect, and the alternatives.
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Helium 10's help center lists 20 tools for Amazon.it, the same list as France and Spain. Here is what that covers, how Italian keyword research works in Cerebro and Magnet, how to connect a seller account, and what a US-dollar bill means for a euro business.
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Keyword search history in Helium 10 can mean four things: your saved Cerebro and Magnet searches, a keyword's search-volume history, your rank history or your brand's own search-query data. Where to find each, what Helium 10's search volume estimate measures, how often it updates, and how far to trust it.
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Misspellinator is gone: Helium 10 sunset it on 30 September 2025. Amazon's own search-terms guidance now says not to include common misspellings. What the tool did, what Amazon recommends instead, and which Helium 10 tools cover the job now.
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Helium 10's help center lists 15 tools for Amazon.nl, leaving out Index Checker, Listing Builder, Portals, Follow-Up and both Market Trackers. Here is the full list, what it means for Dutch keyword research, how to connect, what it costs, and why the alternatives are thin.
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Refund Genie is Helium 10's monthly report of lost or damaged FBA inventory Amazon may owe you for; you file the claims yourself. Here is how it works now, which plan includes it, how Amazon's reimbursement changes affect it, and what the hands-off Managed Refund Service costs.
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There is no Helium 10 extension for Safari on Mac, iPhone or iPad, and Helium 10 supports its extension only in Chrome. The web app has no published browser requirement, and the iPhone app is a dashboard. Checked 10 October 2026.
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Helium 10 Seller Assistant was a free Chrome extension that sent Amazon review requests in bulk. Helium 10 has discontinued it and recommends Follow-Up, a paid-plan tool, instead; here is what changed and how to request reviews now.
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Helium 10 removed the Starter plan from its pricing page between 19 and 24 January 2026, when it cost $49 a month or $39 billed yearly. What Starter included, what existing subscribers should know, and the cheaper routes now.
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Helium 10's help center lists 9 tools for Amazon.se: ads, Profits, Alerts and inventory tools, but no Black Box, Cerebro, Magnet, Keyword Tracker or Chrome extension. Here is what that leaves a Swedish seller, what it costs in kronor, and why the rivals don't fill the gap.
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Trendster is gone: Helium 10 sunset it on 30 September 2025, and the free Amazon Trending Products tool does a different job. What Trendster did, and where to check whether a product or keyword is seasonal now, inside Helium 10 and for free.
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Helium 10's help center lists 18 tools for Amazon.ae, including Black Box, the Chrome extension, Cerebro, Magnet and Helium 10 Ads, but not Follow-Up, Listing Builder or the standard Market Tracker. Here is the full list, what it means for Arabic keywords, how to connect, and the price in dirhams.
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Helium 10 supports Walmart sellers in its Chrome extension, Cerebro, Magnet, Profits and Helium 10 Ads, but its Walmart search volume is still a beta estimate and several tools are Amazon-only. Here is what works, what it costs and how to connect your account.
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Helium 10's help center lists 17 tools for Amazon.com.au, including Listing Builder, which only two other markets get, but not Keyword Processor, Index Checker, Inventory Manager or Refund Genie. Here is the full list, how to connect, what it costs in Australian dollars, and the alternatives.
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Helium 10's help center lists 14 tools for Amazon.co.jp, including Black Box, Cerebro, Magnet and Helium 10 Ads, but not Keyword Processor, Listing Analyzer or Follow-Up. Here is the full list, what Helium 10 offers in Japanese, how to connect, and what the dollar price comes to in yen.
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Helium 10 reads your own account data through Amazon's API and estimates everything else, from competitor sales to search volume, with its own models. Here is which numbers are which, what Helium 10's accuracy claims rest on, and how to check them.
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Search Catalog Performance follows each of your products through Amazon search, from impressions to purchases, with every search combined. What each column means, how to find the stage where a product loses shoppers, and why the keyword work starts in Search Query Performance.
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Amazon's Search Query Performance report shows, for each search that led shoppers to your products, the market's impressions, clicks, cart adds and purchases and your share of each. What every column means, how to spot where shoppers leave you, what SQP can't show, and which tools import it.
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SmartScout doesn't offer a free trial. It charges when you subscribe and gives new customers a 7-day money-back guarantee. How the guarantee works under SmartScout's current terms, how to cancel and claim a refund, and how to use the seven days well.
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A brand-first wholesale sourcing workflow in SmartScout: build the shortlist in the Brands Database, vet the sellers already on it, validate demand, scan the supplier's price list and pitch the brand, with the plan each step needs under SmartScout's current pricing.
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Top Search Terms is the one Brand Analytics dashboard that covers the whole Amazon store, not just your products. How search frequency rank, click share and conversion share work, a keyword research workflow, and what the report leaves out.
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Helium 10's Success Score is the market check in the top-right corner of Xray. It counts how many of the top 10 products meet your revenue and review limits. What the check marks mean, how to change the settings and how far to trust it.
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