Comparisons of tools that sellers often shortlist together, such as Helium 10 vs Jungle Scout and SmartScout vs Jungle Scout, plus Helium 10's own Platinum and Diamond plans. Each one sets out what each option does better and says which suits which kind of seller.
8 comparisons, most recently updated first
Helium 10 Platinum vs Diamond, row by row from the live comparison table (checked 10 October 2026): prices, keyword and ASIN limits, Helium 10 Ads and its 2% fee, users and add-ons, and every change Helium 10 made to the two plans in 2026.
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Data Dive is a keyword-and-listing research system from $39 a month; Helium 10 is a full seller suite from $129 a month, or $99 billed yearly (prices checked 10 October 2026). Data Dive no longer needs Helium 10 data, and two of Helium 10's claims about it don't match Data Dive's own pages (checked 11 November 2026).
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Keepa records price, sales-rank and Buy Box history for existing listings (charts free, Keepa Pro €29 a month). Jungle Scout is a research and seller-tools suite from $29 a month billed annually. Resellers need Keepa; private-label sellers need Jungle Scout plus Keepa's free charts.
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Jungle Scout is the cheaper choice for Amazon-only product and keyword research; Helium 10 is the choice for Walmart and TikTok Shop, PPC management on Diamond and wider marketplace coverage. Prices checked 10 October 2026.
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Helium 10 is the suite for running your own listings: keywords, listing tools, PPC and operations. SmartScout is the research tool for brands, sellers and categories, and its keyword plans cost less. Prices checked 10 October 2026.
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Keepa is the price, sales-rank and Buy Box history tool (charts free, Keepa Pro €29 a month); Helium 10 is the suite for product research, keywords, listings and ads (from $99 a month billed yearly). They do different jobs and work together.
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Both start at $29 a month billed annually. Jungle Scout is the product-first suite for private-label sellers; SmartScout maps brands, sellers and categories, with seller data from its Business plan. Prices checked 10 October 2026.
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SmartScout researches the market: products, brands, sellers and categories, from $29 a month billed yearly. sellerboard tracks your own Amazon profit, from $19 a month with a free first month. Pick by the question you need answered.
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