Helium 10 Pricing in 2026: Plans, Costs, and Which One Is Worth It?

Helium 10 pricing in 2026 is Platinum at $99/month billed yearly ($129 billed monthly), Diamond at $279/month billed yearly ($359 billed monthly), and Enterprise from $1,499/month billed annually. Platinum is the practical entry point for serious sellers, Diamond is the better fit for active operators who need deeper daily execution tools, and yearly billing is cheaper on every tier — so grab the current Helium 10 discount here before you lock in a tier.

Every figure on this page was read off Helium 10’s live pricing page on 2 August 2026, and every price is labelled with its billing basis. That second part matters more than it sounds. Helium 10 publishes two prices for each plan depending on which way the billing toggle is set, and quoting them unlabelled is exactly how the same tool ends up listed at half a dozen different prices across the web — including, until this update, in places on this site.

Quick Answer: How Much Does Helium 10 Cost?

Helium 10 sells three paid tiers — Platinum, Diamond and Enterprise, and nothing beneath them. Helium 10 segments them by how much you sell, which is a more useful way to choose than feature-counting.

Plan	Billed monthly	Billed yearly	Yearly saving	Helium 10 aims it at
Platinum	$129/mo	$99/mo	$360	$0–$100K in yearly sales
Diamond (most popular)	$359/mo	$279/mo	$960	$100K–$10M in yearly sales
Enterprise	—	From $1,499/mo, billed annually	Quoted per account	Beyond $10M in yearly sales

All prices are in USD, and Helium 10 adds applicable taxes at checkout — so the figure you pay is the one above plus tax, not the one above.

The Enterprise number is a starting price on an annual quote, not a shelf price. If you are in that band, the list figure is where the conversation opens.

Most buyers searching for Helium 10 pricing are really deciding between Platinum and Diamond, so that comparison gets the most space below.

Helium 10 Pricing Table: Monthly vs Yearly

If you already know you will use Helium 10 for more than a quick test, yearly billing is the cleaner value play — and unlike a coupon, it needs nothing but the toggle.

Plan	12 months paid monthly	12 months paid yearly	You keep
Platinum	$1,548	$1,188	$360
Diamond	$4,308	$3,348	$960

Helium 10 describes yearly billing as saving “up to 20%”. The savings above are Helium 10’s own stated figures, and they check out against the published monthly rates.

Monthly billing still makes sense when you want flexibility during a launch window, but you are paying a real premium for it.

Billing choice	Main upside	Main tradeoff	Best fit
Monthly	Lower commitment and easier short-term testing	$360 a year more on Platinum, $960 on Diamond	Sellers validating a workflow or needing short-term flexibility
Yearly	Lowest effective monthly price on every tier	Higher upfront commitment	Sellers already using Helium 10 regularly for research, listing work, and optimization

What Happened to the Helium 10 Starter Plan?

Helium 10 has retired Starter. It is not on the pricing page and you cannot buy it, which is worth saying plainly because a large share of pages ranking for Helium 10 pricing — and, until this update, several of ours — still present it as a live budget option.

If Starter was the plan you were budgeting for, there is no coupon and no billing trick that recreates it. The cheapest paid entry is now Platinum at $99/month billed yearly, and there is no cheaper rung beneath it — the free Chrome extension is the only tooling here that costs nothing, and it is not a plan.

There is also no “Elite” tier on the pricing page. Elite was a coaching programme, not a subscription level, so treat any pricing table that lists it as a fourth plan as out of date.

What Each Helium 10 Plan Includes

Helium 10 describes Platinum as running your brand with the basics:

• Product research
• Keyword research
• Basic performance tracking
• Limited profit reporting
• Amazon FBA training, Amazon Ads academy, and TikTok Shop academy

Note that the Amazon Ads item at this tier is an academy — training, not the ad automation itself. That trips up a lot of buyers who price Platinum expecting PPC tooling.

Diamond is “everything in Platinum, plus”:

• Helium 10 MCP: connect your data to any AI tool — new, and the reason some sellers moved up a tier this year
• AI Listing Builder integrated with keyword research
• Rules-based ad automation and dayparting
• Manual bid and budget control options
• Inventory management
• Profit and loss reporting
• Managed refund service
• Long-term keyword trend analysis for seasonality and growth planning
• Monthly workshops, Q&A sessions, and expert webinars

Enterprise adds scale and hand-holding:

• Dedicated customer success manager and custom onboarding
• Ad plans from $25K to $1M monthly spend
• 10+ users and 15+ seller accounts
• Up to 5,000 ASINs and expanded usage limits
• Global market intelligence across the Americas, Europe, Asia and the Middle East
• Weekly sessions, 1:1 coaching, and early feature access

Platinum vs Diamond: Which Plan Fits Your Stage?

Question	Platinum is usually enough if…	Diamond is usually better if…
Price	$99/mo billed yearly, $129/mo billed monthly	$279/mo billed yearly, $359/mo billed monthly
Helium 10’s own segment	$0–$100K in yearly sales	$100K–$10M in yearly sales
Business stage	You are building or refining one seller account	You already have an active operation and need more day-to-day execution depth
Main need	Product research, keyword research, basic tracking	Ad automation, inventory, full P&L, AI listing tooling, MCP access
PPC	Academy training only	Rules-based automation, dayparting, manual bid and budget control
Decision rule	Choose Platinum if you are still proving usage	Choose Diamond if ad automation or profit reporting is already part of your weekly routine

The honest read on that gap: Diamond costs $180/month more than Platinum on yearly billing — $2,160 a year. That is not a small step up, and it is only worth it if you will genuinely use the operating layer. If you are buying Diamond for the AI Listing Builder alone, price a dedicated tool first.

Does Helium 10 Have a Free Plan or Trial?

Neither, as of 2 August 2026. The pricing page shows Platinum, Diamond and Enterprise and nothing underneath them. There is no free subscription tier, and no timed trial of a paid one.

The browser tab on that page still reads “Free, Platinum, Diamond & Custom”. That is stale metadata rather than a hidden plan, and it is why so many pages — this one included, until this correction — described a free tier the company does not actually sell.

What is free is narrower than a plan but perfectly real: the Chrome extension, which Helium 10 states in-product has over 1.2 million users, and a set of standalone calculators under Free Tools on their site. Neither needs a subscription. If you are weighing that against paying, read our Helium 10 free trial guide next.

For most serious sellers, the real decision is not whether the free tools will do. It is whether Platinum is enough or Diamond is worth the extra $180 a month.

Best Helium 10 Plan by Seller Type

Helium 10 segments its own tiers by yearly sales, and it is a better first filter than a feature checklist.

• Pre-revenue or curious: the free Chrome extension. With Starter gone there is no cheap paid rung below Platinum, so do not talk yourself into $99/month before you have a product.
• $0–$100K in yearly sales: Platinum, Helium 10’s own target band for the tier — $99/mo billed yearly. The best balance of cost and usable depth for a solo seller.
• $100K–$10M in yearly sales: Diamond, at $279/mo billed yearly. Once ad automation, inventory management and real profit reporting are weekly work rather than nice-to-haves, the step up pays for itself faster than the price gap suggests.
• Beyond $10M in yearly sales: Enterprise, from $1,499/mo billed annually. Worth a conversation when seat counts, ASIN limits or multi-market coverage are the binding constraint rather than features.

When Helium 10 Is Worth the Price — and When It Isn’t Yet

Helium 10 is usually worth paying for when you are actively researching products, expanding keyword coverage, improving listings, and using the tool often enough that faster decisions or better data can affect revenue.

It is less convincing value if you only need occasional checks, have not validated a product pipeline yet, or are paying for a deep stack you barely open. That case got harder to argue this year: with Starter retired, the price of finding out has gone from a small monthly experiment to $99/month billed yearly. Use the free Chrome extension for that job instead.

Two levers reduce what you pay, and they are not the same size. Yearly billing is the bigger one — $360 a year off Platinum, $960 off Diamond, no code required. A coupon comes second; we track the current codes and the exact discounted rate for each billing basis on our Helium 10 coupon code page. We have not verified that the two stack, so treat the checkout total as the only number that counts.

If you are still comparing software categories rather than choosing a Helium 10 tier, jump to our best Amazon seller tools guide. If you already know the workflows you care about, these tool-specific breakdowns may help too: Cerebro, Xray, and Helium 10 search volume. For the tier-level decision most readers land on, we have a dedicated Platinum vs Diamond comparison.