Amazon seller software, checked at the source
Reviews, comparisons and deals for the software Amazon sellers use. Prices, plans and discounts are checked against each vendor's live pages and dated, corrections are published on the page, and no article carries more than one affiliate link.
Edited by Max Kendall How we review Affiliate disclosure
Nine Amazon seller tools compared by the job each does best, with prices checked on 10 October 2026: Helium 10 if you want one suite, Jungle Scout for product research, sellerboard for profit, SmartScout for market research, and who should skip each.
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Buy Jungle Scout if you want one Amazon product research tool. Six tools compared across the three jobs (discovery, validation and sourcing), with prices checked on 10 October 2026 and what each vendor's accuracy claims are worth.
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Six paid Amazon keyword research tools compared by job, Helium 10's Cerebro first, with prices checked 10 October 2026. Plus the free keyword tools that still work, two that have shut down, and a straight answer on Amazon keyword scrapers.
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Is Helium 10 worth it in 2026? What Platinum and Diamond cost and cap (checked 10 October 2026), the tools grouped by job, marketplace coverage, who owns it, and when Jungle Scout, SmartScout or Keepa fits better.
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Our Jungle Scout review, checked against Jungle Scout's pricing page, help center and store listings on 10 October 2026: what each Catalyst tool does, what the plans cost and leave out, the real limitations, and who should buy something else.
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SmartScout is the strongest Amazon tool we know for brand, seller and category research, and its 2026 price rise makes the plan choice matter. Current prices, a plan-by-plan tool map, screenshots from our Business account, and who should skip it.
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sellerboard turns your Amazon orders, fees, ad costs and refunds into net profit by product, with PPC automation, inventory planning and reimbursement checks on every plan. It costs $19 to $79 a month, and the first month is free.
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SellerSprite is a low-cost Amazon research suite: keyword research, reverse ASIN, product and category research and a free browser extension, from $39 a month (list price $49) with a 3-day free trial. What each plan includes, how good the data is and where it falls short.
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MerchantWords estimates Amazon search volumes for terms it collects from Amazon's search bar, with reverse ASIN, rank tracking and trend tools. Plans run from $35 a month for one country to $149 for every marketplace, and there is no free trial.
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Codes, offers and sales
Two Helium 10 partner discount codes, REVENUEGEEKS20 and REVENUEGEEKS10: their terms, the date each was last confirmed at checkout (2 August 2026), exact savings on Platinum and Diamond, and the reasons a code may not apply.
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You don't need a Jungle Scout coupon code. Jungle Scout's own new-customer offer, checked 10 October 2026, is the biggest Growth Accelerator discount we found: $441 for the first year. Annual billing and our partner pricing, last confirmed 2 August 2026, are compared alongside it.
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SmartScout's own coupons page lists SMARTSCOUT25 for 25% off the first three months, and our partner code REVENUEGEEKS25 took the same 25% when last confirmed on 1 August 2026. Current prices, why yearly billing now beats the coupon on Basic, and why the two discounts don't stack.
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Jungle Scout is the cheaper choice for Amazon-only product and keyword research; Helium 10 is the choice for Walmart and TikTok Shop, PPC management on Diamond and wider marketplace coverage. Prices checked 10 October 2026.
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Helium 10 is the suite for running your own listings: keywords, listing tools, PPC and operations. SmartScout is the research tool for brands, sellers and categories, and its keyword plans cost less. Prices checked 10 October 2026.
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Helium 10 Platinum vs Diamond, row by row from the live comparison table (checked 10 October 2026): prices, keyword and ASIN limits, Helium 10 Ads and its 2% fee, users and add-ons, and every change Helium 10 made to the two plans in 2026.
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Helium 10 pricing checked 10 October 2026: Platinum $99 a month billed yearly or $129 monthly, Diamond $279 or $359, Enterprise from $1,499 billed annually. Plan limits, add-ons, the 2% Ads fee, and what happened to Starter.
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Jungle Scout pricing, read off its pricing page on 10 October 2026: what Starter, Growth Accelerator and Brand Owner cost on monthly and annual billing, what each plan leaves out, the money-back terms, and how the prices compare with Helium 10.
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SmartScout's prices rose in 2026. Basic, Essentials and Business now cost $29, $99 and $239 a month billed yearly, or $49, $119 and $299 monthly. What each plan unlocks, the usage limits, and which plan fits which seller.
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Helium 10's Chrome extension is free to install and puts Xray and other research tools on Amazon and Walmart pages; full access needs Platinum or higher. Store facts, tools, install steps and fixes, checked 10 October 2026.
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Helium 10's website sorts its tools into seven groups, from Helium 10 AI to advertising. Every tool with a short, sourced description, the plan limits that matter, the free tools, and the tools Helium 10 has retired, renamed or merged.
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Helium 10's help center lists 21 Amazon marketplaces, from the full tool set in the US to two operations tools in Egypt. Here is what each market gets, which Amazon stores the list leaves out, and how connecting several marketplaces works.
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