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Real advice, real results for Amazon sellers

Pick the right Amazon seller tools — without the guesswork.

We buy, test and stress the software Amazon sellers rely on — then tell you plainly what's worth your money. 113 hands-on guides and counting.

Start with the essentials

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Best tools for Amazon sellers in 2026, compared by seller workflow
Top Tools

Best Amazon Seller Tools in 2026: 9 Picks, Compared by Job

If you only want one Amazon seller tool, buy Helium 10. If you want the right one, it depends on the job: nine tools compared by task, with prices verified on 2 August 2026 and an honest line on who should skip each.

Fresh from the test bench

All reviews →
Helium 10 Cerebro, the reverse-ASIN keyword research tool inside Helium 10
Review

Helium 10 Cerebro: Reverse ASIN Keyword Research Explained

Helium 10 Cerebro is Helium 10’s reverse-ASIN keyword tool: enter competitor ASINs and see which keywords those listings rank for. Here is how to run it, read the columns, and turn the output into a usable shortlist.

Helium 10 Diamond Plan, the premium tier of Helium 10’s Amazon seller tool suite
Review

Helium 10 Diamond Plan: Is It Worth It for Amazon Scaling?

Helium 10 Diamond costs $279 per month billed yearly, or $359 per month billed monthly, and adds Helium 10 Ads, 2,500 tracked keywords, and unlimited inventory forecasting. Here is who it actually pays off for.

Helium 10 Exit Ticket training course for Amazon sellers
Review

What is Helium 10 Exit Ticket? (2026 Review)

Helium 10 Exit Ticket is a Diamond-plan training course that prepares Amazon sellers to sell their business for the highest possible valuation. Here's what it covers, what it costs, and who it's for.

Helium 10 Freedom Ticket review: the Amazon FBA training course hosted by Kevin King
Review

Helium 10 Freedom Ticket Review: Is It Worth It?

Freedom Ticket is Helium 10's flagship Amazon FBA course, and it comes bundled with Platinum, Diamond, and Supercharge Your Brand plans. We break down the curriculum, the pricing, and how it compares to other FBA courses.

Verified & current

Deals & discounts

All deals →
Helium 10 coupon code featured image, showcasing exclusive discounts for Amazon FBA sellers to save on subscriptions.
Deal

Helium 10 Coupon Code: Get the Best Discount Today

Helium 10 coupon codes verified on the partner checkout on 2 August 2026: REVENUEGEEKS20 for 20% off your first six months, REVENUEGEEKS10 for 10% off every month you stay subscribed.

Custom branded image promoting a 50% discount on Jungle Scout software for Amazon sellers.
Deal

Jungle Scout Discount: Get 50% Off Instantly

Jungle Scout's Growth Accelerator lists at $79/month on public monthly billing. Our partner link puts it at $39/month on annual billing — a genuine 50% cut, with no coupon code to enter and a 7-day money-back guarantee.

Head to head

All comparisons →
Helium 10 Platinum vs Diamond plan comparison for Amazon sellers
Comparison

Helium 10 Platinum vs Diamond: Which Plan is Best for You?

Platinum at $99/month billed yearly gives you everything to launch and grow your first product. Diamond at $279/month billed yearly adds team access, higher limits, and full Helium 10 Ads for sellers running a bigger operation.

Illustration of a two-way plan comparison in which the left column has dissolved, leaving only one option standing
Comparison

Helium 10 Starter vs Platinum: Why the Comparison No Longer Applies

Helium 10 no longer sells a Starter plan, so Starter vs Platinum is a decision nobody can make any more. Verified on 2 August 2026, the choice that does exist is Platinum at $99 per month billed yearly, Diamond at $279, or a cheaper tool from somebody else.

Guides & tutorials

All tutorials →
Helium 10 Brazil branded graphic showing the e-commerce tool's support for the Amazon marketplace in Brazil.
Tutorial

Helium 10 for Brazil: A Complete 2026 Guide

Helium 10 supports Amazon Brazil through Cerebro, Magnet, Black Box, Keyword Tracker, Keyword Manager and Xray. Here is what works, what is still missing, and how to connect your Amazon.com.br account.

Helium 10 logo with 'Helium 10 Belgium' text, signifying its availability for Amazon sellers in Belgium.
Tutorial

Does Helium 10 Work in Belgium?

Helium 10 is fully usable from Belgium, but there is no Amazon Belgium marketplace to connect to. Here is how Belgian sellers run it on Germany, France and the Netherlands instead.

Custom branded image of the Helium 10 dashboard, a central hub for Amazon sellers to manage sales data and insights.
Tutorial

Your Guide to the Helium 10 Dashboard

The Helium 10 dashboard is a customizable command center for your Amazon business, pulling sales data, keyword rankings, and tool shortcuts into one view. Here is what each section shows and how to set it up.

Branded graphic confirming Helium 10 works fully with the Amazon.ca marketplace in Canada
Tutorial

Using Helium 10 in Canada: A Guide for Amazon.ca Sellers

Helium 10 works fully in Canada with complete Amazon.ca support. Here is how to sign up, connect Seller Central, which tools matter most, and what the plans really cost when everything is billed in USD.