If you’re choosing between Helium 10 and Jungle Scout in 2025, the right software depends on your needs.
Helium 10 is the better all-in-one solution, offering a broader feature set, a free plan, and support for both Amazon and Walmart.
Jungle Scout, on the other hand, excels in product research and supplier sourcing, making it a strong choice for sellers focused on finding profitable products quickly.
Both tools are widely used and trusted by Amazon sellers, but which one is the best fit for your business?
In this comparison, we’ll break down features, pricing, accuracy, and usability to help you make the right decision.
How Do Helium 10 and Jungle Scout Compare on Features?
Both tools offer a comprehensive suite of features, but Helium 10 provides a broader range of tools, making it more versatile for sellers who need more than just product research.
| Feature | Helium 10 Tools | Jungle Scout Tools |
| Product Research | Black Box, Xray | Product Database, Product Tracker, Opportunity Finder |
| Keyword Research | Cerebro, Magnet | Keyword Scout, Rank Tracker |
| Listing Optimization | Scribbles, Listing Builder | Listing Builder, Listing Grader |
| PPC Management | Adtomic (full PPC automation) | Ads Analytics (no PPC automation) |
| Inventory Management | Yes | Yes |
| Supplier Sourcing | Alibaba Supplier Finder | Jungle Scout Supplier Database |
| Sales Analytics | Profits Dashboard | Profit Overview, P&L Statements |
| Alerts & Fraud Protection | Hijacker alerts, keyword ranking notifications | Basic product tracking |
| Multi-Marketplace Support | Amazon & Walmart | Amazon only |
| Mobile App | Yes | No |
Helium 10 offers a wide range of tools beyond product research, including keyword tracking, listing optimization, and PPC management, making it a complete solution for scaling an Amazon business.
Jungle Scout, on the other hand, focuses more on product research and supplier sourcing, making it a strong choice for finding profitable products quickly.
Additionally, Helium 10 supports Walmart, giving sellers more flexibility, while Jungle Scout remains Amazon-exclusive.
How Does Helium 10 Compare to Jungle Scout on Pricing?
Pricing plays a huge role in choosing the right Amazon seller tool. Here’s how their costs compare:
| Plan | Helium 10 | Jungle Scout |
| Free Plan | Yes (limited tools) | No free plan |
| Starter Plan | $39/month | $49/month |
| Mid-Tier Plan | $99/month (Platinum) | $79/month (Growth Accelerator) |
| Advanced Plan | $279/month (Diamond) | $399/month (Brand Owner + CI) |
Helium 10 stands out by offering a free plan, allowing sellers to test its features before committing.
In contrast, Jungle Scout requires a paid subscription upfront, with plans starting at $49/month.
Helium 10’s Starter plan is more affordable, and its higher-tier plans include more advanced tools at a lower cost compared to Jungle Scout’s top-tier options.
Both platforms offer a 7-day money-back guarantee, so sellers can try them risk-free.
For those looking for a complete Amazon business management tool, Helium 10 provides better long-term value. You can also save on your subscription with our exclusive coupon.
Which Tool Is More Accurate?
Jungle Scout claims an accuracy rate of 84%, which, according to their own tests, makes it one of the most precise tools for product research. In comparison, Helium 10’s accuracy is reported at around 74%, slightly lower but still highly reliable. These figures suggest that Jungle Scout may provide more precise sales volume estimates, which can be useful when evaluating product demand.
However, Helium 10’s data collection process is more dynamic. The platform gathers real-time data directly from Amazon’s API and enhances it using proprietary machine-learning algorithms. This means that instead of relying purely on historical sales trends, Helium 10 refines its estimates using live pricing, inventory levels, and competitive changes. This multi-layered approach ensures that sellers aren’t basing decisions on outdated data but rather on a constantly updated model.
While Jungle Scout may have a slight edge in raw sales estimate accuracy, Helium 10 provides a broader and more adaptable dataset.
Marketplace Support: Which Tool Covers More Regions?
Helium 10 supports 21 Amazon marketplaces, covering North America, Europe, the Middle East, and Asia-Pacific regions. This includes major markets like the United States, Canada, Germany, the UK, and Japan, as well as emerging ones like Poland, Turkey, and Egypt. For example, sellers using Helium 10 in Italy can leverage keyword research and listing optimization tools to target the growing Italian market.
Jungle Scout, on the other hand, works in 18 Amazon marketplaces but provides limited support in some regions. While it fully supports North America and most of Europe, it has partial functionality in markets like Brazil, India, and the Netherlands.
This makes Helium 10 the better choice for sellers looking to expand globally, as it offers broader marketplace coverage and more comprehensive tools to optimize listings in multiple regions.
Which Tool Is More User-Friendly?
When it comes to ease of use, Jungle Scout is more beginner-friendly, while Helium 10 offers more advanced features that may take time to master.
Jungle Scout’s clean and simple dashboard makes navigation easy, with key tools like product research, supplier sourcing, and keyword tracking clearly accessible. It’s designed for sellers who want to jump in quickly without a steep learning curve.
Helium 10, on the other hand, has a more complex interface due to its larger set of tools, including PPC management, listing optimization, and fraud alerts. While this added depth is valuable for experienced sellers, new users may find it overwhelming at first.
Both platforms offer Chrome extensions for on-the-go product research directly on Amazon. Jungle Scout’s extension is simpler, providing quick sales estimates and competitor data, making it ideal for fast decision-making. Helium 10’s extension is more detailed, offering profitability calculations, keyword insights, and supplier data, which is great for sellers who want deeper market analysis. Additionally, Jungle Scout has a Firefox extension, giving users more flexibility in browser choice.
For ease of use and quick insights, Jungle Scout is the better choice, especially for beginners. However, if you need a more powerful toolset with deeper data analysis, Helium 10 is worth the learning curve.
Final Verdict
Jungle Scout is best for beginners who want easy-to-use product research and supplier tools. It’s simple, accurate, and great for finding profitable products quickly.
Helium 10 is the better all-in-one solution for serious sellers. It offers more advanced tools for keyword tracking, listing optimization, and PPC management – making it ideal for those looking to scale their Amazon business.For long-term success, Helium 10 provides more value. Try Helium 10 for free today and take your Amazon business to the next level!
