Brazil’s Amazon marketplace is heating up, and sellers worldwide are scrambling to grab their slice of this rapidly growing pie. With over 200 million people and a booming e-commerce sector, Brazil represents one of the most exciting opportunities for Amazon sellers right now.
If you’re using or considering Helium 10 for your Amazon business, you’ll want to know exactly what tools work in Brazil and how to leverage them effectively. This guide breaks down everything you need to know about using Helium 10 for the Brazilian market.
Get started with Helium 10 today to expand your Amazon business into Brazil.
Does Helium 10 Work for Amazon Brazil?
Yes, Helium 10 has made some of its key tools available for the Amazon Brazil marketplace. However, it’s not a complete rollout – Brazilian sellers get access to a solid selection of tools, but not the entire Helium 10 suite.
Amazon has added the Brazil marketplace to the Remote Fulfillment with FBA program which allows sellers to sell their products in the USA, Canada, Mexico, and now Brazil. This makes it easier than ever for existing Amazon sellers to expand into the Brazilian market without shipping inventory directly to the country.
The Brazilian marketplace connection works through Amazon’s North America region in your Helium 10 account setup. Once connected, you can access Brazil-specific data and insights for most core Helium 10 features.
Available vs. Unavailable Tools for the Brazil Marketplace
Understanding which tools work in Brazil will help you plan your strategy and set realistic expectations. Here’s the current breakdown based on Helium 10’s official announcements.
Key Tools You Can Use
Helium 10’s keyword research powerhouses – Cerebro and Magnet – both work for Amazon Brazil. These are arguably the most important tools for any marketplace expansion.
With Cerebro, you can copy an ASIN and paste it into Cerebro while making sure that you choose the Brazilian marketplace. You will then be able to view all of the keywords that the product is ranking for organically and all of the keywords that they’re advertising for, plus the search volume for those keywords.
Magnet lets you enter the main keyword for your product or a product you want to sell, and Magnet will provide you with a list of related keywords that you can use for your Amazon Brazil product listing.
Other confirmed tools for Brazil include:
- Black Box – Product research and opportunity discovery
- Keyword Tracker – Monitor your ranking performance over time
- Keyword Manager – Organize and manage your Brazilian keywords
- Xray – Product analysis through the Chrome extension
What’s Still Missing?
While Helium 10 hasn’t published a complete list of unavailable tools for Brazil, based on marketplace rollout patterns, you should expect some limitations with newer or more specialized features.
Advanced advertising tools, some listing optimization features, and newer AI-powered tools may not be fully available yet. The Chrome extension works, but some marketplace-specific data points might be limited compared to mature markets like the US.
As Bradley Sutton, Helium 10’s Chief Evangelist & Director of Training, will be speaking with Amazon about this topic in the near future, and a podcast will be coming out with further information, we can expect regular updates and new tool availability.
How to Use Helium 10 for the Brazilian Market
Successfully expanding to Brazil requires adapting your current strategies to local market conditions. Here’s how to leverage Helium 10’s available tools effectively.
Find Profitable Products
Start with Black Box to identify product opportunities in the Brazilian market. The tool works the same way as other marketplaces – set your filters for revenue, review count, competition level, and other criteria that match your business model.
Pay special attention to products that might be oversaturated in the US but still have room to grow in Brazil. The Brazilian market often lags behind US trends by 6-12 months, creating opportunities for proven products.
Use the Chrome extension’s Xray feature while browsing Amazon.com.br to get quick insights into sales estimates, revenue, and competition levels for products you’re considering.
Optimize Listings for Local Shoppers
It is important to understand that customers in different Amazon marketplaces are searching different keywords and phrases when searching for products to buy. This is especially true for Brazil, where Portuguese keywords and local shopping behaviors differ significantly from English-speaking markets.
Use Cerebro to analyze successful Brazilian competitors. Look at their keyword strategies, then use Magnet to find related terms that might be less competitive. Focus on Portuguese keywords that Brazilian shoppers actually use, not direct translations of English terms.
Consider cultural preferences and local shopping habits. Brazilian consumers often prioritize different product features or benefits compared to US buyers, so adjust your bullet points and descriptions accordingly.
Manage Your Brazil Operations
Take advantage of Amazon’s Remote Fulfillment with FBA program where Amazon will ship inventory across borders instead of the seller having to do so, which can save the seller time, money, and effort.
Use Keyword Tracker to monitor your Brazilian rankings separately from other markets. Brazilian search algorithms and competition levels will create different ranking patterns than you’re used to.
Set up separate keyword lists in Keyword Manager for your Brazilian products. This helps you track performance and organize your optimization efforts by marketplace.
Helium 10 Pricing in Brazil
Helium 10 uses the same global pricing structure for Brazilian users. Helium 10’s pricing plans are made up of a free Helium 10 subscription plan and three paid plans: Starter (starting at $29/month) Platinum (starting at $79/month) and Diamond ($229/month).
However, Helium 10 costs anywhere from $29 – $229 per month if you’re on an annual plan, or $39 – $279 per month if you’re on the monthly plan (depending on the package level that suits your business).
Brazilian sellers pay the same rates as sellers in other countries, but your payment will be processed in US dollars. Consider currency exchange rates when budgeting for your subscription, as Brazilian Real fluctuations can impact your effective monthly cost.
The Starter plan gives you access to basic tools perfect for testing the Brazilian market. If Brazil proves profitable, upgrading to Platinum or Diamond provides the advanced features needed to scale operations.
Take advantage of Helium 10’s current promotions to reduce your initial costs while testing the Brazilian marketplace.
How to Connect Helium 10 to Amazon.com.br
Setting up your Brazilian marketplace connection is straightforward, but there are a few specific steps to follow:
- Sign up for a paid Helium 10 plan – The free plan doesn’t allow marketplace connections
- Access your account connections – Click your account name in the top right, then select “Connections”
- Add your seller account – Click “+ Add Seller Account” and select “Amazon” as the platform
- Choose North America region – Brazil falls under the North America region classification
- Initiate the connection – Click “Initiate in Seller Central” and sign in to your Amazon.com.br account
- Wait for data sync – Allow up to 24 hours for Helium 10 to sync your Brazilian account data
Once connected, you’ll see Brazil as a marketplace option in supported tools like Cerebro, Magnet, and Black Box. Make sure to select “Brazil” from the marketplace dropdown when conducting research.
Helium 10 vs. Jungle Scout for Brazil
When comparing Amazon seller tools for the Brazilian market, both Helium 10 and Jungle Scout have their strengths, but Helium 10 currently offers better Brazil-specific support.
This comprehensive comparison of Helium 10 or Jungle Scout pricing plans outlines the features, benefits, and value of each suite. Both Helium 10 and Jungle Scout offer three primary tool suites geared toward different levels of e-commerce sellers.
Helium 10’s advantage for Brazil:
- Direct marketplace integration with Amazon.com.br
- Portuguese keyword data through Cerebro and Magnet
- Chrome extension support for real-time Brazilian data
- Comprehensive tool suite specifically tested for Brazilian markets
Jungle Scout’s Brazil support is more limited, focusing primarily on basic product research without the depth of local keyword insights that Helium 10 provides.
For sellers serious about the Brazilian market, Helium 10’s dedicated Brazil tools and marketplace-specific data make it the stronger choice, despite potentially higher costs.
Is Helium 10 Worth It for Sellers in Brazil?
The answer depends on your selling strategy and business goals. If you’re only testing Brazil with a few products, the investment might feel steep. But for sellers committed to building a real presence in the Brazilian market, Helium 10 provides essential competitive advantages.
Consider these factors:
Market Size: Brazil represents the largest e-commerce market in Latin America, with massive growth potential that justifies tool investments for serious sellers.
Competition Levels: There will be keywords that are performing well in those markets that may not be performing well in the US market. Helium 10 helps you identify these Brazil-specific opportunities.
Data Accuracy: Helium 10 estimates 38.2% of product sales perfectly correct (with 0 errors), while our closest competitor estimates 29.5% perfectly correct (with 0 errors), making Helium 10 almost 10% more accurate.
The ROI calculation becomes positive quickly when you consider the time saved on manual research, the competitive insights gained, and the potential revenue from a market with over 200 million potential customers.
For most Amazon sellers expanding to Brazil, the Platinum plan at $79/month annually provides the best value, giving you access to all essential Brazil tools without paying for advanced features you might not need initially.
Final Thoughts: Your Brazilian Expansion Made Simple
Brazil’s Amazon marketplace represents one of the best expansion opportunities available to sellers today. With an exciting opportunity for sellers looking to tap into the Brazilian market, it is an easy way to increase your potential customer base, which can lead to more sales for you and your Amazon business.
Helium 10’s Brazil support gives you the tools needed to research, optimize, and succeed in this growing market. While not every feature is available yet, the core tools – Cerebro, Magnet, Black Box, and Keyword Tracker – provide everything necessary for a successful Brazilian expansion.
The key is starting with solid research, understanding local customer behavior, and leveraging Amazon’s Remote Fulfillment with FBA program where Amazon can use its inventory in US Amazon fulfillment centers to fulfill orders that are made by customers in Mexico, Canada, and Brazil to minimize operational complexity.
Ready to explore the Brazilian market? Start your Helium 10 trial today and begin researching opportunities that could significantly expand your Amazon business reach and revenue.
