Yes, Helium 10 Academy offers free Amazon seller training focused on mastering the Helium 10 software suite. While the core training videos are completely free, there’s a one-time $77 fee for the certification exam if you want official credentials.
Think of Helium 10 Academy as your crash course in becoming a power user of one of Amazon’s most popular tool suites. Whether you’re new to the platform or want to maximize your existing subscription, this free training can dramatically shorten your learning curve.
Ready to master the tools that over 4 million Amazon sellers trust? Start your free Helium 10 trial and access the Academy today with my exclusive discount code SAVE30 for 30% off your first month.
What Is Helium 10 Academy?
Helium 10 Academy is an online school filled with courses and resources to help users learn and master the Helium 10 software tools. It teaches you how to wield Helium 10 software tools to their full potential through structured video lessons and hands-on exercises.
The Academy is centered on 100+ videos, which are paired with objectives, personal reflections, activities, and quizzes. The videos run from three to 20 minutes long, generally, making them perfect for busy schedules.
Unlike many software tutorials that just show you where to click, Helium 10 Academy connects tool usage to real Amazon selling strategies. You’ll learn not just how to use Black Box or Cerebro, but when and why to use them for maximum business impact.
Who Is It For?
Helium 10 Academy serves multiple audiences in the Amazon selling ecosystem:
- New Amazon sellers who want to learn professional-grade tools from day one
- Existing sellers switching from other platforms or upgrading their tool knowledge
- Virtual assistants managing Amazon accounts for clients
- Agency employees who need certified expertise in Helium 10
- Business owners training their teams on Amazon optimization
The beauty is its flexibility – you don’t need prior Amazon experience to start, but advanced sellers can skip to specific tools they want to master.
Key Learning Areas
Students will learn how to use tools for the most important processes for Amazon sellers: Product Research, Keyword Research, Listing Optimization, Operations, Analytics, and Marketing. Here’s what each covers:
- Product Research: Black Box, Chrome Extension, and Trendster for finding products to sell on Amazon
- Keyword Research: Cerebro, Magnet, and Misspellinator to find ‘high traffic’ pulling keywords
- Listing Optimization: Scribbles, Frankenstein, and Listing Builder for high-converting listings
- Operations: Inventory management and account maintenance tools
- Analytics: Profits dashboard and performance tracking
- Marketing: Helium 10 Ads (formerly Adtomic) for PPC campaign optimization
Each section builds logically on the previous one, mirroring the actual Amazon selling journey from product discovery to profit optimization.
How Is It Different From Freedom Ticket?
Here’s where many sellers get confused – Helium 10 offers both Academy and Freedom Ticket, but they serve different purposes:
Helium 10 Academy focuses purely on tool mastery. It teaches you the technical skills to operate the software platform effectively. Think of it as learning to drive a Formula 1 car.
Freedom Ticket is a comprehensive Amazon FBA business course. It’s structured into 9 engaging video modules covering the A to Z of Amazon FBA training, from basic building blocks to sophisticated tactics for product sourcing, brand building, and financial management.
Academy = Learning the tools | Freedom Ticket = Learning the business
Most successful sellers use both. Academy makes you efficient with the tools, while Freedom Ticket teaches you Amazon strategy. Freedom Ticket is normally $997 as a standalone course but comes free with Helium 10 Platinum and above plans.
Is Helium 10 Academy Really Free?
Academy enrollment is fast and completely free. But let’s break down exactly what you get without paying and what costs extra.
What’s Included for Free?
The free Academy access includes everything you need to become proficient with Helium 10:
- 100+ training videos covering all Helium 10 tools
- Step-by-step tutorials with real-world examples
- Hands-on exercises and activities that give you real world experience with the tools, designed to help you engage with the tools and develop confidence using them
- Quizzes and knowledge checks for each module
- Personal reflection activities to solidify learning
- Access to updated content as tools evolve
You control your learning by choosing what pace you want to go at. Want to binge all Product Research lessons? Go for it. Prefer one lesson at a time to reflect and practice? That works too.
The free content alone provides more value than many paid courses. I’ve seen sellers dramatically improve their Amazon performance just from the free Academy training.
Understanding the Certificate Cost
The only cost comes if you want official certification. The certification process has a one-time $77 enrollment fee, which covers the cost of managing, monitoring, and updating the exam, and providing the certification link and its renewal.
Here’s what the $77 gets you:
- A 20-question practice quiz to test your certification readiness
- The main exam with 100 multiple-choice questions covering all tools, completed in 90 minutes or less
- A SWAG box delivered after passing the exam
- Official Helium 10 Certified Professional credentials
- Annual renewal reminders to keep your certification current
The certification is valuable for VAs, agency employees, or anyone who wants to demonstrate professional Helium 10 expertise. But for personal use, the free training provides everything needed to master the tools.
How to Access Helium 10 Academy
Getting started with Academy is straightforward, whether you’re already a Helium 10 user or completely new to the platform.
Step-by-Step Enrollment
If you already have a Helium 10 account:
- Log into your Helium 10 dashboard
- Look for “Academy” in the main navigation or resources section
- Click to access all available courses
- Start with the “Getting Started” module or jump to specific tools
If you’re new to Helium 10:
- Visit academy.helium10.com
- Click “Enroll Today for Free”
- Create your account with email and password
- Verify your email address
- Access the full course library immediately
No credit card required for the free content. You can start learning before deciding on any paid Helium 10 plans.
Navigating the Academy Dashboard
Courses are centered around tools used for similar or connected tasks, and cover 2-3 software tools. The dashboard organizes content logically:
- Product Research: Chrome Extension, Black Box, Trendster
- Keyword Research: Cerebro, Magnet, Misspellinator
- Listing Optimization: Scribbles, Frankenstein, Listing Builder
- Operations: Inventory Protector, Alerts, Refund Genie
- Analytics: Profits, Keyword Tracker, Market Tracker
- Marketing: Helium 10 Ads, Portals
Each course shows progress indicators, so you can easily see what you’ve completed and what’s next. The search function helps you quickly find specific tools or topics.
Want to dive deeper into Amazon selling strategy? Check out my complete Helium 10 dashboard guide for advanced tips on organizing your workflow.
What Will You Learn Inside?
The Academy goes far beyond basic tool tutorials. It teaches you to think like a professional Amazon seller using data-driven decisions.
Core Modules & Tool Training
Some lessons have one video, but others have 4-5, while the most popular, like Cerebro, have almost 10. Here’s what the major modules cover:
Product Research Mastery:
Learn to identify profitable opportunities before your competition. The Chrome Extension module alone can save you hours of manual research. You’ll discover how to evaluate markets, analyze competitor weaknesses, and spot trending products early.
Keyword Research Strategy:
Master the art of Amazon SEO through Cerebro and Magnet. I’ve seen sellers increase their organic traffic by 300% just by applying the keyword research techniques taught here. The Misspellinator lessons reveal hidden traffic sources most sellers miss.
Listing Optimization Techniques:
Transform keyword lists into converting product listings. The Frankenstein and Scribbles combination is particularly powerful – you’ll learn to organize thousands of keywords efficiently and track their usage across your listings.
Advanced Analytics:
Move beyond Amazon’s basic seller central data. The Profits tool training shows you how to track true profitability, including all fees and costs that Amazon doesn’t show clearly.
Practical Skills for Sellers
The Academy emphasizes practical application over theory. To become an expert, they recommend committing 1-2 hours a day, five days a week for 4-6 weeks, and using the tools in real-world, practical applications outside of the Academy while enrolled to deeply master the software.
You’ll learn to:
- Evaluate product opportunities in under 10 minutes using Chrome Extension data
- Build competitor keyword lists that reveal their traffic sources
- Create optimized listings that rank higher and convert better
- Track your business profitability with precision
- Automate repetitive tasks to save hours weekly
- Scale your advertising campaigns using data-driven decisions
The focus on practical skills sets Academy apart from generic Amazon courses that teach outdated strategies.
Looking to compare different Helium 10 plans? My Starter vs Platinum comparison breaks down which tools you’ll need for your business level.
Helium 10 Academy vs. Jungle Scout Academy
Both platforms offer training, but they take different approaches to seller education.
Content Focus:
Helium 10 offers Freedom Ticket, a start-to-finish Amazon FBA course designed to walk aspiring entrepreneurs through every step of setting up a successful Amazon business, broken down into weekly modules and hosted by Amazon thought leader Kevin King.
Jungle Scout Academy gives users a comprehensive Amazon selling curriculum split into various modules that walk through how to start selling on Amazon, hosted by 8-figure seller and Jungle Scout founder Greg Mercer. The Academy was last updated in June 2020, consisting of 10 hours and 88 modules of content.
Training Structure:
Helium 10 Academy focuses purely on tool mastery with 100+ videos, while Jungle Scout combines general Amazon strategy with some tool training. Jungle Scout offers their own tool tutorials with over 15 videos totaling around one hour, plus technical documentation for all their tools with around 30 articles.
Content Freshness:
Helium 10 Academy is a living masterclass that is always up to date, especially as tools continue to evolve. As users and sellers adapt to new changes, The Academy follows suit with new videos and updated content. This is crucial since Amazon and tool features change frequently.
Access & Cost:
Both Helium 10 and Jungle Scout offer their Amazon seller curriculums included with any of their paid plans. However, Helium 10’s Academy is also accessible for free without any subscription.
For a deeper dive into these platforms, check out my comprehensive Helium 10 vs Jungle Scout comparison covering tools, pricing, and accuracy.
Pros: What We Like About Helium 10 Academy
Completely Free Access: Unlike most quality Amazon training, Academy doesn’t require any payment for the core content. This removes barriers and lets you evaluate the training quality before committing to paid plans.
Tool-Specific Focus: Rather than generic Amazon advice, every lesson directly applies to Helium 10 tools. You’re learning actionable skills, not theory.
Expert Instructors: Bradley Sutton, Director of Training at Helium 10, appears in many videos, sharing his extensive knowledge and personal experience about using the tools. Other experts like Vince Montero (ADS architect) and Barcus Patty (Portals product manager) guide users through specialized tools.
Flexible Learning Path: If your goal is to become proficient using just a few tools, you can focus and limit your study to just the software you need to know. No forced progression through irrelevant content.
Always Current: When new versions of software are released, new videos and updated content appear on the Academy soon after. When new tools are released, you’ll find new training courses appearing as quickly as they can be created.
Professional Certification: Getting professionally certified in Helium 10’s software establishes your experience in the e-commerce field, valuable for VAs and agencies.
Cons: Potential Drawbacks to Consider
Tool-Specific Learning: While the focus on Helium 10 tools is a strength, it’s also a limitation. You won’t learn general Amazon strategies that work across different platforms or tools.
No Community Interaction: Academy is self-paced learning without forums, live Q&A, or peer interaction. If you learn better through discussion and community support, this might feel isolating.
Certification Cost: The $77 certification fee might seem unnecessary for personal users. The knowledge is free, but proving that knowledge officially costs extra.
Overwhelming for Beginners: With 100+ videos covering complex tools, complete beginners might feel overwhelmed. The Academy assumes you’re ready to dive into professional-grade software.
No Business Strategy: Academy teaches tool usage but not when or why to use certain strategies. New sellers might know how to use Black Box but not understand which market opportunities to pursue.
Requires Active Practice: Videos alone won’t make you proficient. The recommendation to use tools in real-world applications while enrolled means you need an active Amazon business or access to Helium 10 to practice effectively.
For current pricing and coupon codes to offset the learning investment, check my latest Helium 10 discount guide.
Is Helium 10 Academy Worth Your Time?
Academy delivers exceptional value, but whether it’s worth your time depends on your specific situation and goals.
Definitely worth it if you:
- Already use or plan to use Helium 10 tools
- Want to maximize your tool efficiency and ROI
- Prefer structured learning over trial-and-error
- Need to train team members or VAs on the platform
- Value free, professional-quality training
Probably not the best fit if you:
- Haven’t decided on Helium 10 as your primary tool suite
- Want comprehensive Amazon business strategy training
- Prefer community-based learning with peer interaction
- Need beginner-friendly general Amazon education first
The time investment is reasonable: 1-2 hours a day, five days a week for 4-6 weeks to become truly proficient. But you can start seeing benefits within the first few sessions by focusing on specific tools you need immediately.
Consider pairing Academy with Freedom Ticket for complete Amazon education. Academy teaches you the tools, Freedom Ticket teaches you the business. Together, they provide both tactical skills and strategic thinking.
Ready to accelerate your Amazon success? Start your free Helium 10 trial and access Academy immediately. Use code SAVE30 for 30% off your first month.
For more insights on whether Helium 10’s data accuracy justifies the learning investment, read my detailed Helium 10 accuracy analysis.
Looking for alternatives? My Helium 10 à la carte plan guide shows you how to access specific tools without full subscriptions, and my complete pricing breakdown helps you choose the right plan for your business stage.
