If you’re selling on Amazon, Helium 10 is the better choice for most sellers because it does more than just track prices. It helps with product research, keyword tracking, listing optimization, inventory management, and PPC management – everything you need to grow your business.
Keepa, on the other hand, is best for tracking price history and monitoring sales trends but doesn’t offer tools to help you scale.
In this guide, we’ll compare their features, pricing, and ease of use to help you decide which tool is right for your business.
What Is Helium 10 For? What Is Keepa For?
Helium 10 is designed for Amazon sellers who need an all-in-one solution to find profitable products, optimize listings, manage inventory, and run PPC campaigns. It’s best for private label sellers, wholesalers, and advanced Amazon businesses looking for a data-driven way to scale. Some of its key tools include Black Box for product research, Cerebro for keyword discovery, Scribbles for listing optimization, and Adtomic for PPC management.
Keepa, on the other hand, is for sellers who primarily focus on price tracking and sales trends. It’s ideal for resellers, arbitrage sellers, and anyone tracking product pricing fluctuations. Keepa provides detailed price history charts, sales rank tracking, stock availability alerts, and competitor price monitoring. Unlike Helium 10, it lacks tools for keyword research, listing optimization, or PPC management.
Helium 10 vs. Keepa: Features Comparison
Both tools offer product research and analytics, but Helium 10 provides a much broader range of tools that cover every stage of selling on Amazon. Here’s a closer look:
Product Research
- Helium 10: Uses Black Box to find high-potential products based on sales trends, competition, and profitability. The Xray Chrome Extension provides real-time product data directly on Amazon.
- Keepa: Tracks historical pricing, sales rank, and buy box changes, helping resellers and arbitrage sellers find price trends.
Keyword Research & Listing Optimization
- Helium 10: Offers Cerebro and Magnet for finding high-ranking keywords, plus Scribbles for optimizing product listings with relevant search terms.
- Keepa: Does not have keyword research or listing optimization features.
Pricing & Competitor Tracking
- Helium 10: Has Market Tracker to analyze competitors, track market trends, and monitor pricing over time.
- Keepa: Specializes in price tracking, with alerts when a product’s price changes or when it goes back in stock.
Inventory & Sales Analytics
- Helium 10: Includes Profits tool to track revenue, sales trends, and profitability over time, plus Inventory Protector to prevent excessive order quantities during promotions.
- Keepa: Offers sales rank history and buy box tracking, but lacks inventory forecasting and profit analytics.
Advertising & Marketing
- Helium 10: Provides Adtomic, an AI-powered PPC optimization tool for managing and improving Amazon ad campaigns.
- Keepa: No PPC or advertising tools.
Platform & Marketplace Support
- Helium 10: Supports 21 Amazon marketplaces and even works with Walmart.
- Keepa: Supports 12 Amazon marketplaces, but does not integrate with other e-commerce platforms.
Helium 10 vs. Keepa: Which Is Easier to Use?
Both Helium 10 and Keepa offer browser extensions and web-based dashboards, but their ease of use depends on what you need from the tool.
Helium 10 is packed with over 30 tools, covering everything from product research to PPC management. Because of its wide range of features, new users may find it overwhelming at first.
However, the dashboard is well-organized, with tools grouped by function, making it easier to navigate once you get familiar with the platform.
Helium 10 also offers tutorials, webinars, and a live chat support team to help users get up to speed.
Keepa, on the other hand, is much simpler to use. Its dashboard is straightforward, displaying price history charts, sales rank data, and stock availability in an easy-to-read format. There are no complex tools to learn – just a clean interface focused on tracking product pricing trends.
The Keepa Chrome extension is also intuitive, adding a price history graph directly to Amazon product pages, making it easy to see past pricing trends without leaving the site.
When it comes to ease of use, Keepa is the winner for beginners or sellers who only need price tracking. Helium 10 has a steeper learning curve, but it provides far more functionality for sellers looking to scale their business. If you need a comprehensive Amazon toolset, the extra learning time is well worth it.
Helium 10 vs. Keepa: Pricing Comparison
Helium 10 is a premium Amazon seller tool with multiple pricing tiers, while Keepa is a lower-cost option focused on price tracking. Both offer free versions, but Keepa was once entirely free before introducing paid plans.
Helium 10 has flexible plans for different seller needs. You can save by purchasing an annual plan and applying available coupon codes.
| Plan | Monthly Cost | Annual Cost (Per Month) |
| Free | $0 | $0 |
| Starter | $39 | $29 |
| Platinum | $99 | $79 |
| Diamond | $279 | $229 |
| Supercharge Your Brand | Custom Pricing | Custom Pricing |
Keepa offers a free plan and two paid options for full access to its data.
| Plan | Monthly Cost | Annual Cost |
| Free | $0 | $0 |
| Paid Plan | €19 (~$21) | €189 (~$205) |
If you’re looking to grow an Amazon business, Helium 10 is worth the investment. If you only need historical pricing insights, Keepa is the better value.
Which Tool Wins?
While both tools serve different purposes, Helium 10 is the better choice for serious Amazon sellers. It provides everything you need to find profitable products, optimize listings, track competitors, and manage PPC – all in one platform.
Keepa is useful for price tracking but lacks the features to help you scale.
If you’re looking to grow your Amazon business, Helium 10 is the smarter investment.Take advantage of Helium 10 discounts to save on your subscription and start optimizing your sales today.
