Helium 10 Ads (Formerly Adtomic) for Amazon PPC: Plans, the 2% Fee, and Who It Suits
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Helium 10 Ads, formerly called Adtomic, is Helium 10’s tool for building and managing Amazon ad campaigns with AI and rules-based automation. It comes with Diamond ($279 a month billed yearly, or $359 monthly), not Platinum, and Helium 10 adds a 2% management fee on all ad spend in profiles you set to Managed (pricing page and help center, checked 10 October 2026).
Helium 10 Ads needs Diamond · 2% fee on managed ad spend Affiliate link
Correction (10 October 2026): an earlier version of this page said the 2% fee applied only to monthly ad spend above $20,000, and that Helium 10 Ads came with “Diamond or Elite”. Both came from out-of-date data hidden in the source of Helium 10’s pricing page. Its visible FAQ and help center now say the fee covers all managed ad spend with no threshold, and Elite is not a plan.
What Helium 10 Ads does for Amazon PPC
Helium 10 describes Helium 10 Ads as software to “manage your essential advertising needs across the Amazon ads platform”, set up campaigns and “configure rules and automation to achieve a specific goal” (help center, updated 10 March 2026). It has four working parts:
- AI Advertising, which Helium 10 also calls Product Goal. You pick a product, set a goal and a daily budget, and the system creates the campaigns, adjusts bids, and promotes or negates keywords. Helium 10’s own AI Advertising guide warns that the AI “needs time to learn” and can underperform at first on new ASINs with little sales history.
- Rules and automation. The Helium 10 Ads product page lists bid rules aimed at an ACoS target, keyword harvesting into exact-match campaigns, negative targeting, budget rules, keyword-rank rules and dayparting.
- Suggestions. Helium 10 Ads makes bid suggestions on keyword and ASIN campaigns, and new and negative keyword suggestions from the rules you set. The Automate switch decides whether bid suggestions are applied for you or wait for your approval.
- Analytics across your connected ad accounts, including total sales and TACoS when your Seller Central account is connected.
Two timing limits come from Helium 10’s Ads FAQ. The data refreshes every 24 hours, and automation usually starts suggesting changes after three to five days for fast-moving products and up to two weeks for slow ones. Helium 10 itself advises waiting at least a week before acting on new numbers.
Beyond Amazon, the help center documents TikTok Shop GMV Max campaigns (updated 18 February 2026) and a manual onboarding process for Walmart Ads accounts (30 March 2026). Helium 10’s 26 February 2025 press release launched Helium 10 Ads as “powered by Pacvue”, the advertising company whose ecosystem Helium 10’s About page says it is part of. The same release said AI Advertising had been added to Platinum “at no additional cost”. That has since changed: the October 2026 pricing table marks every advertising feature with a cross for Platinum.
Which Helium 10 plans include Helium 10 Ads
| Plan (checked 10 October 2026) | Helium 10 Ads | Fee on ad spend |
|---|---|---|
| Platinum: $99/mo billed yearly, $129 monthly | Not included. Its only ads item is Ads Academy, which is training | None |
| Diamond: $279/mo billed yearly, $359 monthly | Included: AI advertising, rules-based advertising, keyword recommendations and dayparting | 2% of all ad spend in Managed profiles |
| Enterprise: from $1,499/mo, billed annually | Included | Helium 10 says Enterprise “may offer customized pricing” |
The plan split comes from Helium 10’s pricing table and FAQ and its help-center article Which Plans Include Helium 10 Ads (updated 20 August 2026), which says Platinum and other lower-tier legacy plans “do not include Helium 10 Ads management features”. Our Helium 10 pricing guide covers the rest of each plan, and the Diamond plan page covers what else the upgrade buys.
How the 2% management fee works
Helium 10 bills the fee per profile, which it defines as one advertising account in one marketplace: account A in the US and account A in Mexico are two profiles. In the Helium 10 Ads settings, each profile gets one of three levels:
- Managed: the management features work, and 2% of all ad spend in the profile is billed, “not only campaigns or ads actively managed through Helium 10 Ads”, and “regardless of feature usage”.
- Analytics-Only: you see campaign data without the management features and without the fee.
- Disabled: the profile is hidden from Helium 10 Ads and isn’t billed.
There is “no minimum spend requirement or threshold”, the fees are non-refundable, and a profile has to be switched to Analytics-Only or Disabled before the ad spend happens to avoid them. The fee comes on top of the Diamond subscription.
| Ad spend in Managed profiles in a month | 2% fee | Diamond billed yearly ($279) plus the fee |
|---|---|---|
| $5,000 | $100 | $379 |
| $20,000 | $400 | $679 |
| $25,000 | $500 | $779 |
The last column is our arithmetic, not a figure Helium 10 publishes.
Helium 10 Ads vs managing PPC yourself
| Factor | Helium 10 Ads | Managing ads yourself in Amazon’s console |
|---|---|---|
| Cost | Diamond subscription plus 2% of managed ad spend | No software cost |
| Time | Rules, AI campaigns and bulk changes run across many campaigns | Every bid and negative keyword is a manual change |
| Control | High, but routed through rules and AI settings you have to set up well | Full, if you know what you’re doing |
| Keyword research | Sits next to Cerebro and Keyword Tracker in the same account | Separate tools or Amazon’s own reports |
| Best for | Brands with many campaigns or marketplaces | Small accounts with a few simple campaigns |
Because the fee scales with spend rather than with use, the test is whether the automation saves or earns more than 2 cents per managed ad dollar, plus the cost of the plan. The price difference between Platinum and Diamond is $180 a month on yearly billing ($279 minus $99), and Helium 10 Ads is only one of the things it buys: on Helium 10’s pricing page, Diamond also adds keyword rank tracking, higher tool limits and the Helium AI agent (see Platinum vs Diamond). Our Helium 10 review weighs whether the suite as a whole is worth that.
Who Helium 10 Ads suits, and who should skip it
| Seller | Fit | Why |
|---|---|---|
| Brand already on Diamond with many campaigns | Good | Rules, AI campaigns and dayparting save the most time at scale, and the plan is already paid for |
| Agency or brand in several marketplaces | Good, if the fee is budgeted | The 2% applies to every Managed profile, so it grows with each account and marketplace |
| Seller on Platinum with a small ad budget | Poor | Helium 10 Ads isn’t on Platinum, and the upgrade plus the fee can cost more than the time saved |
| Seller still learning Amazon PPC | Usually poor | AI Advertising needs data to learn, and running a few manual campaigns teaches you more at the start |
| Brand that only wants PPC software | Compare first | Our best Amazon PPC tools roundup covers tools priced differently |
Before you build campaigns, Cerebro is the Helium 10 tool that shows which keywords competing products rank for organically and which they advertise on.
Is Helium 10 Ads worth it?
Helium 10’s other advertising tool, Influencer Finder, is in the Helium 10 features guide, which lists every tool by group.
Frequently Asked Questions
Is Adtomic the same as Helium 10 Ads?
Yes. Helium 10 announced Helium 10 Ads, powered by Pacvue, on 26 February 2025, and its old Adtomic web address now redirects to the Helium 10 Ads page. An April 2025 help-center article on Keyword Tracker still uses the Adtomic name.
Which Helium 10 plan includes Helium 10 Ads?
Diamond and above. Helium 10's pricing FAQ says Helium 10 Ads is available in Diamond plans, and its help center says Platinum customers cannot access it. Enterprise customers may get customized pricing.
How much does Helium 10 Ads cost?
It comes with Diamond, which costs $279 a month billed yearly or $359 billed monthly (checked 10 October 2026). On top of the plan, Helium 10 charges a 2% management fee on all ad spend in profiles set to Managed, with no minimum or threshold, so $20,000 of managed ad spend in a month adds $400.
Can you use Helium 10 Ads without paying the 2% fee?
Only to view data. Profiles set to Analytics-Only or Disabled don't incur the fee, but they don't get the management features either, and Helium 10 says the setting must be changed before the ad spend happens because the fees are non-refundable.
Is Helium 10 Ads good for beginners?
Usually not as a first purchase. It needs Diamond, and the 2% fee applies to every dollar of ad spend in Managed profiles, so it pays off only when the time it saves on bids, budgets and keyword harvesting is worth more than that cost.