The Helium 10 Platinum plan is a popular choice for Amazon sellers looking to scale their business beyond the basics. If you’re wondering if this $99 per month toolkit offers the right features for your current stage, this guide breaks down everything you need to know.
We’ll cover its core functionalities, pricing, available discounts, and who stands to benefit most from investing in the Platinum tier. Understanding these aspects will help you decide if it’s the best fit for your e-commerce business in 2025.
What is the Helium 10 Platinum Plan?
The Helium 10 Platinum plan is the platform’s most popular pricing tier, tailored for sellers who are ready to scale their Amazon business. It’s a major step up from the Starter plan, unlocking full access to essential tools for product research, keyword tracking, listing optimization, and account management.
This plan aims to equip individual sellers or small teams with the necessary data and automation to find profitable products, rank higher in search results, and manage their operations efficiently. For many, it’s the go-to option before needing the more advanced, agency-level features of the Diamond plan.
Helium 10 Platinum Plan Pricing & Discounts
The Helium 10 Platinum plan is priced at $99 per month when billed monthly. This straightforward pricing gives you full access to the features included in this tier without a long-term commitment.
However, there are ways to reduce this cost significantly, particularly if you opt for an annual subscription or use available coupon codes.
Monthly vs. Annual
If you’re committed to scaling your Amazon business long-term, choosing the annual billing option for the Helium 10 Platinum plan delivers serious value. Instead of paying $99 every month, the yearly subscription brings the monthly cost down to just $79 — a total savings of $240 per year. That’s like getting 2.5 months completely free.
| Billing Option | Monthly Rate | Annual Total | Savings Per Year |
|---|---|---|---|
| Monthly Plan | $99 | $1,188 | – |
| Annual Plan | $79 | $948 | $240 |
Available Coupon Codes & Savings
You can further reduce the cost of your Helium 10 Platinum subscription by using exclusive coupon codes. AMZToolSet offers special discounts for Helium 10 users:
- Use code AMZTOOLSET20 to get 20% off your first 6 months of any Helium 10 plan. For the Platinum plan, this reduces your initial payment from $99 to $80.
- Use code AMZTOOLSET10 to get 10% off every month for the lifetime of your subscription. For the Platinum plan, this lowers your monthly cost from $99 to $90 consistently.
To apply these discounts, simply enter the preferred coupon code during the checkout process on the Helium 10 website.
Core Features Included in Helium 10 Platinum
The Helium 10 Platinum plan provides full access to many key tools, with generous usage limits suitable for growing businesses.
Product Research Tools
Effective product research is foundational to Amazon success, and the Platinum plan provides robust tools for this purpose.
- Black Box: This versatile product finder allows you to search Helium 10’s vast database of over 450 million ASINs using various filters like category, monthly revenue, price, review count, and shipping size tier. The Platinum plan gives you ample usage of Black Box, allowing for extensive exploration of product niches and opportunities.
- Xray (Chrome Extension): Xray provides a comprehensive data overlay directly on Amazon search results pages or product pages. It shows crucial metrics like sales estimates, revenue, BSR, review velocity, and more. Platinum users get full access for Xray, enabling thorough validation of product ideas as you browse Amazon. This is a significant step up from the very limited uses in the Starter plan.
Keyword Research Tools
Dominating search results requires in-depth keyword knowledge, which Cerebro and Magnet deliver effectively.
- Cerebro (Reverse ASIN Lookup): With Cerebro, you can uncover the exact keywords (both organic and sponsored) that your competitors are ranking for. Simply input an ASIN, and Cerebro provides a list of relevant keywords, search volume, competing products, and a “Cerebro IQ Score” indicating opportunity. The Platinum plan offers generous daily uses (250 Uses/Day), allowing you to analyze multiple competitors and build comprehensive keyword lists.
- Magnet (Keyword Aggregator): Magnet helps you find high-volume, relevant keywords for your product. Enter a seed keyword, and Magnet generates a vast list of related terms, along with their search volume, Magnet IQ Score (balancing search volume with competition), and other helpful metrics. Platinum users benefit from 150 uses/day, facilitating deep dives into keyword discovery for listing optimization and PPC campaigns.
Listing Optimization & Operations Tools
Once you’ve found a product and the right keywords, optimizing your listing and managing operations become key. The Platinum plan includes several tools for these tasks:
- Frankenstein: This keyword processor takes large lists of keywords (from Cerebro or Magnet) and helps you de-duplicate, remove unwanted characters or words, and sort them by frequency, making it easier to manage and prioritize.
- Scribbles: Scribbles ensures your product listing incorporates all your target keywords. It tracks used and unused keywords as you write your title, bullet points, and description, helping to maximize SEO potential.
- Index Checker: Verify if Amazon is indexing your product for your most important keywords, including backend search terms. Platinum members receive 150 uses per month.
- Alerts: Get notified of critical changes to your listings or competitor listings, such as hijackers, buy box loss, or changes in product dimensions. The Platinum plan allows monitoring for up to 20 ASINs.
- Inventory Protector: Prevent coupon stackers from wiping out your inventory by setting maximum order quantities for promotional items.
- Refund Genie: Automates the tedious process of finding and claiming Amazon FBA reimbursements for lost or damaged inventory. This tool can save you significant time and recover funds you might not even know you’re owed.
- Follow-Up: Create automated email sequences to engage customers post-purchase, request reviews, and build brand loyalty. The Platinum plan includes 5,000 emails per month.
Training
A significant value-add for Platinum members is full access to Freedom Ticket. This comprehensive Amazon FBA training program, led by renowned seller Kevin King, covers every aspect of starting and scaling an Amazon business. The course is valued at $997 if purchased separately, making its inclusion a major benefit of the Platinum plan, especially for sellers looking to deepen their knowledge and skills.
Who Should Choose the Helium 10 Platinum Plan?
The Helium 10 Platinum plan is ideally suited for Amazon sellers who are actively growing their business and require a robust set of tools without needing the enterprise-level features or multi-user access of higher tiers.
If you find yourself hitting the usage limits of the free or Starter plan, or if you’re serious about scaling your FBA operations, Platinum is likely the right fit. It’s particularly beneficial for individual entrepreneurs or small teams who manage one or a few brands and need comprehensive product and keyword research capabilities, listing optimization tools, and operational support like automated follow-up emails and reimbursement assistance.
Sellers investing in learning through the Freedom Ticket course will also find immense value, as it’s included with this plan.
Consider the Platinum plan if you consistently perform tasks such as:
- Regularly searching for new product opportunities.
- Conducting in-depth keyword research for multiple products.
- Optimizing and re-optimizing listings to improve ranking.
- Monitoring a portfolio of your own and competitor ASINs.
- Seeking to automate customer communication and FBA reimbursements.
If these activities form the core of your Amazon selling strategy, the Helium 10 Platinum plan offers the necessary tools and usage limits to support your growth effectively.
Helium 10 Platinum vs. Other Tiers
Understanding how the Platinum plan compares to the Starter and Diamond tiers helps clarify its value proposition and pinpoint the ideal user for each.
Platinum vs. Starter: Key Differences
The Helium 10 Starter plan, priced at $39 per month, is designed for sellers just beginning their Amazon journey or those with very minimal tool usage needs. The primary differences lie in feature access and usage limits:
- Tool Access: While Starter provides a taste of key tools like Xray, Cerebro, and Magnet, it comes with very restrictive usage. For instance, Cerebro/Magnet allow just 2 uses per day. The Platinum plan offers full access to these tools with significantly higher limits (e.g., more daily searches for Cerebro/Magnet).
- Freedom Ticket: The comprehensive Freedom Ticket training is not included in the Starter plan but is a core component of the Platinum plan. This alone can justify the upgrade for sellers eager to learn proven strategies.
- Advanced Features: Tools like Follow-Up (email automation) and Index Checker have very limited or no access in Starter, whereas Platinum provides substantial monthly allowances (5,000 emails for Follow-Up, 150 Index Checker uses).
- Keyword Tracking: Not included in the Starter plan, while Platinum expands this to 500 keywords, crucial for monitoring ranking performance.
- Alerts: Starter users can monitor only 2 ASINs (lifetime), compared to 20 ASINs on the Platinum plan.
Essentially, the Starter plan is for basic exploration, while the Platinum plan is for active, daily use by sellers aiming to grow and optimize their business systematically. If you’re frequently hitting the limits of the Starter plan or need the educational resources of Freedom Ticket, upgrading to Platinum is a logical next step.
Platinum vs. Diamond: When to Upgrade?
The Helium 10 Diamond plan, at $279 per month (or $229/month annually), caters to more established sellers, larger teams, or agencies managing multiple accounts. Upgrading from Platinum to Diamond becomes necessary when your needs exceed Platinum’s capabilities:
- Usage Limits: Diamond offers significantly higher usage limits across most tools. For example, it includes unlimited uses of Frankenstein, Scribbles, and Index Checker, plus expanded keyword tracking (2,500 keywords) and ASIN alerts (200 ASINs).
- Multi-user Access: Platinum is a single-user plan. Diamond allows for up to 5 users, making it suitable for teams.
- Helium 10 Ads (PPC Management): Diamond includes Helium 10 Ads, Helium 10’s AI-powered PPC campaign management tool. This is a major draw for sellers looking to optimize their advertising. Platinum users don’t get full access to Helium 10 Ads — only the AI-powered Advertising feature is included.
- Expanded Follow-Up: Diamond increases the email allowance for Follow-Up to 15,000 emails per month.
- Connected Accounts: Diamond allows linking more seller accounts (up to 5 tokens) compared to Platinum (2 tokens).
- Add-Ons: Diamond users have the option to purchase premium add-ons like Market Tracker 360 or upgrade with an Elite membership, unlocking advanced features and strategic support. These upgrade options aren’t available to Platinum users, making Diamond the better choice for sellers who want access to Helium 10’s most powerful tools.
You should consider upgrading to Diamond if your business scales to a point where you need multi-user access, advanced PPC management through Helium 10 Ads, much higher tool usage limits, or expanded features like those for managing larger ad spends or tracking more extensive market data.
Pros and Cons of the Platinum Plan
Evaluating the Helium 10 Platinum plan involves weighing its advantages against its potential drawbacks for your specific situation.
Pros:
- Comprehensive Toolset: Offers a wide range of essential tools for product research, keyword analysis, listing optimization, and operations, covering most needs of a growing Amazon seller.
- Freedom Ticket Included: Full access to the in-depth Freedom Ticket Amazon FBA training course is a major benefit, providing immense educational value.
- Significant Step-Up from Starter: Provides substantially higher usage limits and fuller feature access compared to the entry-level Starter plan, enabling serious business growth.
- Cost-Effective for Solo Sellers: For individual entrepreneurs or small businesses not yet needing multi-user access or the most advanced features, Platinum offers a strong balance of capability and price.
- Key Automation Features: Tools like Follow-Up for email automation and Refund Genie for FBA reimbursements can save significant time and recover money.
Cons:
- Single User Only: The plan is designed for one user, which can be a limitation for small teams wanting to collaborate within the software.
- Limited PPC Management Access: The full Helium 10 Ads platform is only available on Diamond and higher plans. Since Platinum users can only access the AI Advertising feature, this limitation may be a drawback for sellers who rely heavily on advanced PPC strategies.
- Limits on Some Tools: While generous, there are still monthly limits on tools like Xray and Index Checker, which very high-volume users might exceed.
- Can Be an Investment: At $99/month (or $79/month annually), it’s a notable expense for sellers with very tight budgets or those not fully utilizing its capabilities.
FAQ
What is the main difference between Helium 10 Starter and Platinum?
The main differences are usage limits, feature access, and training. The Platinum plan offers significantly higher usage allowances for core tools like Xray, Cerebro, and Magnet, full access to tools like Follow-Up and Index Checker (which are very limited or absent in Starter), and includes the comprehensive Freedom Ticket training course, which Starter does not.
Can I get a discount on the Helium 10 Platinum plan?
Yes, you can get a discount by opting for an annual subscription, which saves you about 20% compared to monthly billing. Additionally, you can use coupon codes like AMZTOOLSET20 for 20% off your first 6 months or AMZTOOLSET10 for 10% off every month.
Is Freedom Ticket included in the Helium 10 Platinum plan?
Yes, full access to the Freedom Ticket Amazon FBA training program, led by Kevin King, is included with the Helium 10 Platinum subscription. This is a significant value as the course is sold separately for $997.
How many users can use a single Helium 10 Platinum account?
The Helium 10 Platinum plan is designed for a single user. If you require multi-user access, you would need to consider upgrading to the Diamond plan, which supports up to 5 users.
Is Helium 10 Platinum Worth It in 2025?
For serious Amazon sellers aiming to scale their operations, the Helium 10 Platinum plan offers compelling value in 2025.
If you’re actively using Amazon seller tools daily and find the limitations of basic plans restrictive, the $99 monthly fee (or less with discounts and annual billing) is a justifiable investment for the capabilities and insights gained.
Before committing, assess your specific needs: if your focus is on deep product and keyword research, listing enhancement, and learning the ins-and-outs of FBA selling, Platinum is likely worth the cost.
Give Helium 10 Platinum a try and see how it can elevate your Amazon business.
