If you’re an Amazon seller looking for actionable insights and the latest strategies to grow your business, you’ve probably stumbled across the Helium 10 blog. But with so much content out there, you might be wondering – is it actually worth your time?
The Helium 10 blog has become one of the most trusted resources in the Amazon selling community, offering everything from beginner guides to advanced selling strategies.
In this guide, we’ll break down exactly what the Helium 10 blog offers, who creates the content, and whether it deserves a spot in your regular reading rotation.
What Is the Helium 10 Blog?
The Helium 10 blog serves as the educational hub for one of the most popular Amazon seller software platforms.
Bradley Sutton, VP of Education and Strategy at Helium 10, leads content creation for a platform that serves over 1 million active users.
Unlike generic e-commerce blogs that rehash basic tips, Helium 10’s content creators actively sell on Amazon, Walmart, and other platforms to keep their knowledge fresh and experiment with new strategies. This means you’re getting insights from people who face the same challenges you do – not just theoretical advice.
The blog covers the complete Amazon seller journey, from product research and listing optimization to advanced PPC strategies and market analysis. Each article is designed to help sellers make informed decisions, whether they’re choosing between Individual and Professional seller plans or diving deeper into advanced selling features.
What sets this blog apart is its data-driven approach. Since Helium 10 processes millions of Amazon data points daily through their software, their blog content often includes real market insights and trends that smaller blogs simply can’t access.
Key Topics Covered on the Blog
The Helium 10 blog is more than just a how-to resource – it’s a hub for strategic insights, marketplace updates, and tool announcements that matter to Amazon sellers.
In addition to in-depth tutorials, it provides regular updates on new Helium 10 features, platform changes, and ecommerce trends across Amazon, Walmart, and TikTok Shop.
Here’s a breakdown of the three main content areas you’ll find – and how each helps support your business growth:
Product & Niche Research
Product research content forms the backbone of the Helium 10 blog. Any successful Amazon seller knows that properly researching products is essential, with the most profitable sellers solving customer issues while outperforming competitors.
You’ll find comprehensive guides on using tools like X-Ray for market analysis and Black Box for discovering profitable product opportunities. The blog emphasizes performing your own research rather than just studying Amazon’s Best Seller List, with detailed tutorials from top sellers like Bradley who provides proven methods for locating profitable niches.
Recent articles have covered trending products across different categories, seasonal opportunities, and how to identify gaps in competitive markets. The blog examines 25 top-selling products on Amazon using real Chrome Extension data to show what makes successful products work.
The content goes beyond basic product selection, diving into market validation techniques and competitor analysis that can make or break your product launch.
Keyword Strategy & Listing Optimization
Keyword research and listing optimization get extensive coverage on the blog. The best Amazon keywords are hyper-relevant to your product, high in search volume, and low in competition, which you then naturally include throughout your product listing to help Amazon’s algorithms rank your product.
You’ll learn advanced techniques like the Misspellinator strategy for finding overlooked keyword opportunities and how to leverage keyword search history data for better targeting.
The blog extensively covers Amazon A+ Content creation, explaining how leveraging A+ Content can potentially boost sales by up to 5.6% and is available for registered brand owners completely free. A+ Content offers additional space to include keywords for improved organic search rankings while occupying more space on product pages to push competitors further down.
Recent posts have explored listing analysis techniques and how to optimize your product titles, bullet points, and backend keywords for maximum visibility.
Amazon PPC & Advertising
PPC and advertising strategy content helps sellers maximize their ad spend effectiveness. The blog covers everything from basic campaign setup to advanced bidding strategies and performance optimization.
You’ll find detailed breakdowns of Amazon’s different ad types, how to structure campaigns for maximum profitability, and advanced techniques for keyword harvesting and negative keyword management. The content covers video advertising strategies, including sponsored brand video ads and how to create engaging content that performs well.
The blog also explores off-Amazon advertising opportunities, with guides on creating attribution links and measuring the impact of external traffic on your Amazon sales. Amazon Attribution Links enable sellers to easily create attribution URLs for off-Amazon advertising while measuring the sales impact of external marketing efforts.
Recent articles have tackled seasonal PPC strategies, budget management during peak periods, and how to leverage Amazon’s newer advertising features for competitive advantage.
Who Are the Experts Behind the Blog?
Helium 10’s blog is written by a knowledgeable team of educators, brand evangelists, and successful Amazon sellers who share strategies based on real-world experience – not theory. Here are some of the core contributors:
- Bradley Sutton – VP of Education and Strategy at Helium 10, with over 500 product launches under his belt. Known for creating the “Maldives Honeymoon” launch method and leading Helium 10’s training and podcast content.
- Carrie Miller – Principal Brand Evangelist for Walmart tools and a 7-figure seller on Amazon, Shopify, and Walmart. Shares practical strategies for multi-channel growth.
- Shivali Patel – Amazon seller and educator who breaks down complex concepts into actionable tutorials, often focusing on beginner-friendly tips, product research, and listing optimization.
- Lailama Hasan – Ecommerce strategist and contributor focused on advanced PPC, AI trends, and data-driven Amazon selling tactics. Her content dives deep into analytics and growth frameworks.
The blog also features guest contributors, including top-performing sellers, agency owners, and industry consultants – bringing a wide range of perspectives from across the ecommerce space.
This diversity of voices ensures the Helium 10 blog is packed with relevant, real-world advice for sellers at every level.
Helium 10 Blog vs. Jungle Scout’s Blog
When it comes to Amazon seller education, Helium 10 and Jungle Scout represent the two biggest players in the space. Both offer valuable content, but their approaches differ significantly.
Helium 10’s blog leans toward technical, data-backed content. They often go beyond surface-level advice, sharing real sales trends, tool comparisons, and case studies pulled directly from Seller Central data. It’s written with both beginner and advanced sellers in mind – breaking down complex insights in a way that’s easy to apply.
For a detailed comparison of these platforms, see our analysis of Helium 10 vs Jungle Scout to understand how their different approaches extend to their educational content.
Jungle Scout’s blog typically focuses more on business fundamentals and beginner-friendly content. They excel at breaking down complex concepts into digestible guides for newer sellers. Their content often emphasizes the entrepreneurial journey and mindset aspects of building an Amazon business.
In terms of frequency and depth, Helium 10 publishes more technical tutorials and tool-specific guides, while Jungle Scout tends toward broader business strategy and success stories. Helium 10’s content reflects their position as having “cracked the code on Amazon product research” with proven success stories, positioning Amazon selling as significantly more profitable than other platforms.
Both blogs are free to use, so there’s no downside to exploring each. Whether you’re looking for strategy, updates, or inspiration, the real value comes from using the content that helps you take action and grow.
Is the Helium 10 Blog Worth Reading?
After analyzing the content depth, author expertise, and practical value, the Helium 10 blog earns its spot as essential reading for serious Amazon sellers. Since Amazon constantly makes changes and evolves, reading current content while participating in seller communities helps you stay on top of new features and updates.
The blog’s biggest strength lies in its combination of data-driven insights and practical application. You’re not just getting theories – you’re getting strategies tested by sellers managing million-dollar businesses. The Amazon seller resources help separate you from average sellers by keeping you ahead of changes, understanding breaking e-commerce news, and outmaneuvering competition when everyone else is stuck doing the same thing.
However, don’t expect light reading. This content assumes you’re serious about building a real business, not just looking for quick tips. If you want the depth necessary to compete in today’s Amazon marketplace, bookmark the Helium 10 blog and make it part of your regular learning routine.
Ready to see how their blog insights translate into practical tools? Explore Helium 10’s software suite and discover why over a million sellers trust their platform for Amazon success.
