Helium 10 Xray: What It Shows, What It Costs and How Accurate It Is

Helium 10 Xray is the product-research tool inside Helium 10’s Chrome extension. Run it on an Amazon search, product or best-sellers page, or on Walmart.com, and it lists the products with estimated monthly sales and revenue, price, fees, BSR, reviews and seller counts. A free account gets 10 lifetime uses; full access starts with Platinum at $99 a month billed yearly (checked 10 October 2026).

Correction (10 October 2026): earlier versions of this page said Xray’s estimates come from Amazon’s API (they are Helium 10’s own model estimates), stated Helium 10’s marketing claim of a 22-unit margin of error as fact, called Helium 10’s 2024 accuracy study “independent testing” and misdescribed the Two-factor Success Score. They also listed a $0 Free plan beside the paid tiers (Helium 10’s pricing page lists no free plan, though a limited free account exists), said Diamond adds inventory management (Platinum includes it for 40 SKUs), recommended Trendster (sunset on 30 September 2025) and mentioned an Xray à la carte plan that Helium 10’s pricing page doesn’t list.

What Helium 10 Xray is and where it works

Xray isn’t a separate download. It is one tool in the Helium 10 Chrome extension, alongside Xray Keywords, ASIN Grabber and the Profitability Calculator. Helium 10’s install guide says it works on:

• Amazon search results pages
• Amazon product pages
• Amazon best-sellers pages
• Walmart.com, where Helium 10 says a search often returns up to 500 products (more in Helium 10 for Walmart)

It runs only in Google Chrome. Helium 10 says the extension is “not compatible with other browsers such as Safari, Edge, or Firefox”, which is why there is no Xray for Firefox or Safari. On Amazon, Helium 10’s market table lists the extension for 14 marketplaces, including the US, the UK, Germany and Japan.

What data Xray shows

On a search results page, Xray opens a window that lists the page-one products in ranked order, according to Helium 10’s Xray guide. The summary row covers the previous 30 days: search volume, total revenue, average revenue, average price, average BSR and average review count. Each product row can show:

From the same window you can filter the list, hide or reorder columns, pin products to My List, export the data, search Alibaba for suppliers, or tick products and run a reverse-ASIN keyword search in Cerebro. A Related Keywords link lists Amazon’s autocomplete suggestions with their search volume.

On a single product page, Xray shows that ASIN with related products, plus graphs of sales (with a trend line and a 7-day moving average), BSR and review count.

The Success Score

In the top-right corner of the window, the Success Score checks the top 10 organically ranked products against two limits you set. By default it counts how many earn at least $5,000 a month and how many have fewer than 75 reviews, and it lights up to four check marks. Helium 10 itself cautions that the score “does not determine the value of a product type suitable for sourcing and selling”. Our Success Score explainer covers the check marks and settings.

Xray Keywords, variations and the Influencer view

Xray Keywords is a separate item in the extension menu. On a search results page it pulls the keywords for the top 10 products into a table you can filter, export, add to Keyword Tracker or test with Index Checker. Changing its global search settings counts against your Xray Keywords limit; filtering the table doesn’t.

Variation sales. Amazon gives one BSR to a whole listing, so Xray’s standard estimate covers all variations together. Since November 2024, Platinum and higher plans can expand a listing with variations, one listing at a time, according to Helium 10’s variation sales article. In the US, UK, Germany, France, Spain, Italy, Canada and Mexico, its screenshots show estimated sales and revenue for each child ASIN; other marketplaces get a relative Variation Sales Strength indicator instead. Both views add a Recent Purchases column: the number of buyers from Amazon’s “bought in past month” data (Helium 10 calls it “Bought in the Last Month”), shown as N/A below 50.

Influencer view. For Amazon Influencers and Associates, Xray has an Influencer view that scores products on sales, ratings, competition, visibility and commission rate, and counts the influencer videos on each listing. Helium 10 says it is US-only and part of Platinum and above.

How to run Xray on Amazon

1. Install the Helium 10 Chrome extension in Google Chrome and log in.
2. Open the extension’s settings (the gear icon in the Helium 10 menu), set your Success Score limits and language, and click Save.
3. Search Amazon for a keyword.
4. Click the Helium 10 icon in Chrome’s toolbar and choose Xray.
5. Read the summary row, then filter the product list, hide the columns you don’t need and pin promising products to My List.
6. Tick products and choose Run keyword search to open them in Cerebro, or export the list.

For a single product, open its page and choose Xray - Amazon Product Research from the same menu.

What Xray costs

Xray has no stand-alone price today, and Helium 10’s pricing page lists no Xray-only option. Every paid plan includes full Xray access: Platinum costs $99 a month billed yearly or $129 billed monthly, Diamond $279 or $359, and Enterprise starts at $1,499 a month, billed annually (checked 10 October 2026).

It wasn’t always bundled. Helium 10’s pricing page in December 2019 sold Xray on its own for $17 a month; our page on the old à la carte plan explains when single tools disappeared.

The pricing page lists no free plan, but Helium 10’s help center describes a limited free account with “10 lifetime uses for both Standard and Influencer Xray views”. There is no free trial of the paid plans, though Helium 10’s terms give a full refund if you cancel within 7 days of your first purchase. The free-account limits for the rest of the extension are in our Chrome extension guide, and what else each plan includes is in our Helium 10 pricing guide.

How accurate is Xray?

We found no independent test of Xray’s accuracy at scale. What is on record comes from the two vendors themselves, and each puts its own tool first:

• The figures are estimates. Helium 10’s help center says tools such as Profits, Refund Genie, Follow-Up and Alerts use data from Amazon’s API, while sales estimates, search volume and similar figures are Helium 10’s own estimates from proprietary models. More on that in how Helium 10 gets its data.
• Helium 10’s own study. In a November 2024 post, Helium 10 compared Xray and Jungle Scout estimates with known sales for 29,906 Amazon products from July 2024. It reported 89.59% accuracy for Helium 10 against 60.00% for Jungle Scout, using a median-based measure. It excluded the 59% of products that had no Jungle Scout estimate, and the post concedes that readers may take a study run by the company it covers “with a grain of salt”.
• Jungle Scout’s competing claim. Jungle Scout’s article Jungle Scout vs. Helium 10 (published 21 March 2024, updated 6 November 2024) says “Jungle Scout has an 84.1% accuracy rate” and puts Helium 10 at 74%. Both numbers match the results of Jungle Scout’s own May 2019 case study, which the article links to. That study compared each tool’s estimates with sales data that sellers shared, using the median error.
• A marketing claim without a method. A September 2024 Helium 10 comparison page claims “a margin of error of just 22 units above or below actual sales” but doesn’t say how that was measured.
• Known weak spots. Helium 10’s general variations article (edited 15 January 2026) still says revenue estimates become “problematic” for products with variations and that there is “no method to accurately estimate which variations are more popular”, which conflicts with the per-variation estimates described above. Xray also shows N/A when Amazon doesn’t make the data available, for example in unsupported categories.

Our Helium 10 vs Jungle Scout comparison sets the two studies side by side. Treat Xray’s numbers as estimates for comparing products, not as facts. Before you order stock, cross-check a few listings against Amazon’s “bought in past month” badges, but only roughly: Helium 10’s own study notes that they show bands such as 50+ or 100+, not exact counts.

Xray vs Jungle Scout’s extension

Both put estimated sales on Amazon search pages. For product research, these are the differences, from each vendor’s help center and store listing (checked 10 October 2026):

User counts and store ratings for both extensions are in our Chrome extension comparison. For plans, data and prices side by side, see Helium 10 vs Jungle Scout and our Jungle Scout review; our best Amazon product research tools roundup compares six research tools, Helium 10 and Jungle Scout included.

Who Xray suits

• Private-label sellers screening niches: page-level revenue and review data plus the Success Score are built for that job.
• Walmart sellers: Xray works on Walmart.com as well as Amazon.
• Wholesale and resale sellers: ASIN & UPC Grabber and Inventory Levels sit in the same extension.
• Amazon Influencers in the US: the Influencer view scores products by commission potential.
• Not for: Firefox or Safari users who won’t add Chrome, or anyone who needs verified sales figures rather than estimates.

For the rest of the suite, see our Helium 10 review and the full list of Helium 10 tools.