Reviews of whole tools, such as our Helium 10, Jungle Scout and SmartScout reviews, and of single features inside the big suites, such as Helium 10's Cerebro or SmartScout's Ad Spy. Ratings run from 0 to 5 in half points and are editorial judgement, not a computed score: how we review explains what each level means.
34 reviews, most recently updated first
Is Helium 10 worth it in 2026? What Platinum and Diamond cost and cap (checked 10 October 2026), the tools grouped by job, marketplace coverage, who owns it, and when Jungle Scout, SmartScout or Keepa fits better.
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Helium 10 Cerebro is a reverse-ASIN keyword tool: enter up to 10 competitor ASINs and see the keywords they rank for and advertise on. Magnet is now built into it, and Platinum gets 100 searches a month. How to run it, read the columns and stay inside the limit.
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Helium 10's Listing Analyzer gives an Amazon listing a 1-to-10 Listing Quality Score and benchmarks it against up to 10 competitor ASINs. What each report section shows, the plan limits, what it misses, and how it compares with Jungle Scout and Keepa.
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Our Jungle Scout review, checked against Jungle Scout's pricing page, help center and store listings on 10 October 2026: what each Catalyst tool does, what the plans cost and leave out, the real limitations, and who should buy something else.
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SmartScout is the strongest Amazon tool we know for brand, seller and category research, and its 2026 price rise makes the plan choice matter. Current prices, a plan-by-plan tool map, screenshots from our Business account, and who should skip it.
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sellerboard turns your Amazon orders, fees, ad costs and refunds into net profit by product, with PPC automation, inventory planning and reimbursement checks on every plan. It costs $19 to $79 a month, and the first month is free.
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SellerSprite is a low-cost Amazon research suite: keyword research, reverse ASIN, product and category research and a free browser extension, from $39 a month (list price $49) with a 3-day free trial. What each plan includes, how good the data is and where it falls short.
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MerchantWords estimates Amazon search volumes for terms it collects from Amazon's search bar, with reverse ASIN, rank tracking and trend tools. Plans run from $35 a month for one country to $149 for every marketplace, and there is no free trial.
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Teikametrics ARI runs Amazon, Walmart and TikTok Shop ads alongside listing and inventory tools. Essentials costs $149 a month billed annually for up to $10K of monthly ad spend, with a 30-day trial; bigger plans add 3% of ad spend over $10K.
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Rank Radar is Data Dive's daily keyword tracker. It puts organic rank, Amazon PPC metrics and Search Query Performance data side by side, tracks each variation separately and comes with every Data Dive plan, from 25 keywords on the $39 Starter plan.
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Helium 10 Ads, formerly Adtomic, is Helium 10's Amazon PPC manager. It comes with Diamond only, and Helium 10 charges 2% of all ad spend in profiles set to Managed. What it automates, what it costs on top of the plan, and who should skip it.
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Helium 10 Alerts monitors your own Amazon listings and tells you about hijackers, Buy Box changes, suppressions and edits to price, title, category or dimensions. What it tracks, how many ASINs each plan covers, how to set it up, and what it can't do.
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Helium 10 Diamond costs $279 a month billed yearly or $359 monthly (checked 10 October 2026). It adds rank tracking, Helium 10 Ads and AI listing tools to Platinum, with five extra users instead of one and a 2% fee on managed ad spend.
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Helium 10 Exit Ticket is a video course on preparing an e-commerce business for sale, made with the advisory firm Northbound Group and included with Diamond but not Platinum. What it covers, what it costs, how to find it and who it suits, checked 10 October 2026.
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Freedom Ticket is Helium 10's nine-module Amazon FBA course, hosted by Kevin King. It costs $997 on its own and is included with Platinum and above. What's in it, who teaches it, how to get in and when it's worth it, checked 10 October 2026.
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Helium 10 Market Tracker follows a set of competing products you define and updates daily; Platinum includes 3 markets and Diamond 5. Market Tracker 360, the demo-sold version with up to two years of history, is a Diamond add-on from $650 a month.
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Helium 10 Platinum costs $99 a month billed yearly or $129 monthly (checked 10 October 2026). What it includes, the 100-search keyword cap and other limits, what it lost in 2026, and who it is worth it for.
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Helium 10 Portals builds landing pages, tracked QR codes and printable product inserts for traffic you send to Amazon. Helium 10 has stopped marketing it but still documents it; here are the plan limits, the three QR code types and how to set one up.
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Helium 10 Profits turns your connected Amazon, Walmart or TikTok Shop data into sales, fee and profit reports once you enter your product costs. Here is what each plan includes, how to set it up and where its numbers stop.
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Helium 10 Xray is the product-research tool in Helium 10's Chrome extension. What it shows on Amazon and Walmart, what the free account gets, plan prices, and what is known about its accuracy, checked 10 October 2026.
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Our Jungle Scout Keyword Scout review, checked against Jungle Scout's help center and pricing table on 10 October 2026: what each search type shows, the limits on each plan, how Jungle Scout says it gets its data, and when another tool fits better.
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SmartScout Ad Spy reverse-engineers a competitor's paid search strategy from observed sponsored placements. It is included on Enterprise and sold to Business customers as an add-on through sales, with no published price, and SmartScout's own pages disagree on what it covers.
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SmartScout Brand Reports, the closest current match for the retired Brand Comparison name, compiles more than 500 metrics into a single brand score, with a Competitor Analysis module doing the actual head-to-head. It unlocks on the Business plan.
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SmartScout's Chrome extension gives you 100 full-feature uses a month with no card, a tenth of what it offered in August 2026. SmartScout has no free plan or trial, so the extension is one of the few free ways into its data. What it shows on Amazon search and product pages, where it stops, and when the paid platform is worth it.
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SmartScout's pricing page doesn't list a Competitor Keywords feature. Competitor keyword research now runs through Rank Maker (Essentials), Keyword Detective (Business) and Ad Spy (a Business add-on, included on Enterprise). Which tool answers which question, and a workflow that starts on Essentials.
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SmartScout Rank Maker is the flagship keyword tool, and where the job of the retired Historic Keyword Ranking name now lives. Our review covers the six sub-features, the real history window, and the plan tier SmartScout's own marketing gets wrong.
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SmartScout Keyword Detective compares a set of products, or whole subcategories, and shows which search terms they share and which ones your listing is missing. It is a Business-plan feature; Rank Maker on Essentials covers part of the job one competitor at a time.
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SmartScout no longer has a separate rank tracker: tracking lives inside Rank Maker, unlimited according to SmartScout, from the Essentials plan. How it works, how its limits compare with Helium 10, Jungle Scout and Data Dive, and the open question over the state-by-state Keyword Ranking Map.
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SmartScout doesn't list a feature called Listing Visibility Tracking on its pricing page. Listing visibility now shows up in the Product Visibility Score and Rank Maker's Visibility Score chart, both from the Essentials plan. What each measures, how to read a drop, and where Share of Voice fits.
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SmartScout Relevant Products lists the products that compete most closely with a given ASIN. It is a Business-plan feature that helps you build a competitor set for keyword and ad work; it won't find new products for you.
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SmartScout's Search Terms Database is on every plan, Basic included. Search Terms Details (one term's history) starts on Essentials and the Relevancy Quadrant on Business. What each layer shows, what it costs, and when Amazon's own search data is enough.
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SmartScout's Search Trends tool shows which Amazon search terms are rising and charts any term's history over 12-month, 6-month, 3-month and 30-day windows. It starts on Essentials. What it shows, how to read spiky growth figures, and how to check it against Amazon's own data.
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SmartScout Share of Voice measures each brand's share of search visibility across a keyword set, weekly, split into organic and paid, with estimated ad spend behind it. It is only on the Enterprise plan. What it shows, what it can't tell you, and the cheaper SmartScout tools that cover part of the job.
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SmartScout's Traffic Graph maps the frequently bought together and also-viewed links around any ASIN or keyword, ranked by estimated traffic strength. It is a Business-plan feature. What it shows, three ways to use it, and its limits.
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