Everything we publish on Helium 10, grouped by what you are trying to find out. Start with the Helium 10 review for the verdict, Helium 10 pricing for what each plan costs and includes, or the features and tools list for what each tool does. Prices and plan limits on these pages are read off Helium 10's own pricing page and help center and carry the date they were checked.
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Is Helium 10 worth it in 2026? What Platinum and Diamond cost and cap (checked 10 October 2026), the tools grouped by job, marketplace coverage, who owns it, and when Jungle Scout, SmartScout or Keepa fits better.
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Helium 10 pricing checked 10 October 2026: Platinum $99 a month billed yearly or $129 monthly, Diamond $279 or $359, Enterprise from $1,499 billed annually. Plan limits, add-ons, the 2% Ads fee, and what happened to Starter.
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Helium 10's website sorts its tools into seven groups, from Helium 10 AI to advertising. Every tool with a short, sourced description, the plan limits that matter, the free tools, and the tools Helium 10 has retired, renamed or merged.
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Two Helium 10 partner discount codes, REVENUEGEEKS20 and REVENUEGEEKS10: their terms, the date each was last confirmed at checkout (2 August 2026), exact savings on Platinum and Diamond, and the reasons a code may not apply.
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Helium 10 offers no free trial of Platinum or Diamond, and its pricing page lists no free plan. A limited free account and eight free tools, including the Chrome extension, cost nothing, and a first payment can be refunded within seven days (checked 10 October 2026).
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Jungle Scout is the best Helium 10 alternative for most Amazon-only sellers, at $49 a month billed annually for Growth Accelerator (checked 10 October 2026). Which tool fits when the reason is price, brand research, listings, price history, profit or a free start.
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What each plan includes, what was retired, and how billing, refunds and cancelling work.
Helium 10 Platinum costs $99 a month billed yearly or $129 monthly (checked 10 October 2026). What it includes, the 100-search keyword cap and other limits, what it lost in 2026, and who it is worth it for.
Helium 10 Diamond costs $279 a month billed yearly or $359 monthly (checked 10 October 2026). It adds rank tracking, Helium 10 Ads and AI listing tools to Platinum, with five extra users instead of one and a 2% fee on managed ad spend.
Helium 10 Platinum vs Diamond, row by row from the live comparison table (checked 10 October 2026): prices, keyword and ASIN limits, Helium 10 Ads and its 2% fee, users and add-ons, and every change Helium 10 made to the two plans in 2026.
Helium 10 Elite is not a plan you can pick: the pricing page sells an Elite sellers group add-on for Diamond from $99 a month, and the old Elite page shows no price. What Elite was, and what replaced it (checked 10 October 2026).
Helium 10 removed the Starter plan from its pricing page between 19 and 24 January 2026, when it cost $49 a month or $39 billed yearly. What Starter included, what existing subscribers should know, and the cheaper routes now.
Helium 10's pricing page stopped offering single tools in 2022. In 2026 the only things sold separately are add-ons on top of Platinum or Diamond, plus the Freedom Ticket course. What the old a la carte plan was, and the cheapest routes now.
Helium 10's terms limit use to the people a license fee has been paid for and ban reselling access, so group buys break them. Platinum includes one extra user and Diamond up to five (checked 10 October 2026); here is how official sub-users work.
As of 11 November 2026, 16 days before Black Friday, Helium 10 has announced no Black Friday deal. Its own 2024 and 2025 holiday sales took 35% off, and the 2025 offer ran from at least 19 November to early December. Past terms, 2026 dates and whether waiting beats buying now.
Helium 10 is canceled under Plans & Billing, access runs to the end of the paid period, and only a first payment is refundable, within 7 days and on request. Steps, pause, deletion and legacy-plan rules from Helium 10's help center and terms, checked 11 November 2026.
What each research tool shows, which plan it needs and where its numbers come from.
Black Box is Helium 10's product-research database. Its help center documents seven tabs, 250 uses a day on Platinum and Diamond and 5 lifetime uses on a free account, and it is no longer sold on its own (checked 11 November 2026).
Helium 10 Xray is the product-research tool in Helium 10's Chrome extension. What it shows on Amazon and Walmart, what the free account gets, plan prices, and what is known about its accuracy, checked 10 October 2026.
Helium 10 Cerebro is a reverse-ASIN keyword tool: enter up to 10 competitor ASINs and see the keywords they rank for and advertise on. Magnet is now built into it, and Platinum gets 100 searches a month. How to run it, read the columns and stay inside the limit.
Magnet, Helium 10's seed-keyword tool, now lives inside Cerebro as Cerebro (Plus Magnet). How keyword suggestions and Analyze Keywords work, what the IQ Score and match types mean, what it costs on each plan, and what you can try for free.
Keyword search history in Helium 10 can mean four things: your saved Cerebro and Magnet searches, a keyword's search-volume history, your rank history or your brand's own search-query data. Where to find each, what Helium 10's search volume estimate measures, how often it updates, and how far to trust it.
Helium 10's Index Checker tests whether Amazon has indexed an ASIN for each keyword you paste in, and how: traditional, field-ASIN or storefront. What the columns mean, where the tool lives now, its plan limits, and what to do when a keyword isn't indexed.
Helium 10's Listing Analyzer gives an Amazon listing a 1-to-10 Listing Quality Score and benchmarks it against up to 10 competitor ASINs. What each report section shows, the plan limits, what it misses, and how it compares with Jungle Scout and Keepa.
Helium 10 Market Tracker follows a set of competing products you define and updates daily; Platinum includes 3 markets and Diamond 5. Market Tracker 360, the demo-sold version with up to two years of history, is a Diamond add-on from $650 a month.
Helium 10's Success Score is the market check in the top-right corner of Xray. It counts how many of the top 10 products meet your revenue and review limits. What the check marks mean, how to change the settings and how far to trust it.
Helium 10 reads your own account data through Amazon's API and estimates everything else, from competitor sales to search volume, with its own models. Here is which numbers are which, what Helium 10's accuracy claims rest on, and how to check them.
Misspellinator is gone: Helium 10 sunset it on 30 September 2025. Amazon's own search-terms guidance now says not to include common misspellings. What the tool did, what Amazon recommends instead, and which Helium 10 tools cover the job now.
Trendster is gone: Helium 10 sunset it on 30 September 2025, and the free Amazon Trending Products tool does a different job. What Trendster did, and where to check whether a product or keyword is seasonal now, inside Helium 10 and for free.
Helium 10 Ads, formerly Adtomic, is Helium 10's Amazon PPC manager. It comes with Diamond only, and Helium 10 charges 2% of all ad spend in profiles set to Managed. What it automates, what it costs on top of the plan, and who should skip it.
Helium 10 Profits turns your connected Amazon, Walmart or TikTok Shop data into sales, fee and profit reports once you enter your product costs. Here is what each plan includes, how to set it up and where its numbers stop.
Helium 10 Alerts monitors your own Amazon listings and tells you about hijackers, Buy Box changes, suppressions and edits to price, title, category or dimensions. What it tracks, how many ASINs each plan covers, how to set it up, and what it can't do.
Refund Genie is Helium 10's monthly report of lost or damaged FBA inventory Amazon may owe you for; you file the claims yourself. Here is how it works now, which plan includes it, how Amazon's reimbursement changes affect it, and what the hands-off Managed Refund Service costs.
Helium 10 Portals builds landing pages, tracked QR codes and printable product inserts for traffic you send to Amazon. Helium 10 has stopped marketing it but still documents it; here are the plan limits, the three QR code types and how to set one up.
The Helium 10 dashboard, which Helium 10 calls the Insights Dashboard, fills with your own sales, advertising and product data once an Amazon seller account is connected. Here is what each section shows, how to set it up and what Diamond adds over Platinum.
Helium 10 Seller Assistant was a free Chrome extension that sent Amazon review requests in bulk. Helium 10 has discontinued it and recommends Follow-Up, a paid-plan tool, instead; here is what changed and how to request reviews now.
Helium 10 doesn't sell a public REST API. What it offers instead is an MCP connector that lets AI tools such as Claude and ChatGPT query your Helium 10 data on Diamond and above. Here is what it can do, what it costs, and where to get a documented API if you need one.
What the extension does, which browsers it runs in and what to do when it stops working.
Helium 10's Chrome extension is free to install and puts Xray and other research tools on Amazon and Walmart pages; full access needs Platinum or higher. Store facts, tools, install steps and fixes, checked 10 October 2026.
Fixes for the Helium 10 Chrome extension from Helium 10's own help center, in order: Chrome only, the official status page, updates (version 8.44.3, 9 November 2026), sign-in, cookies and site access, plus the plan and marketplace limits that look like faults. Checked 11 November 2026.
There is no Helium 10 add-on for Firefox, and Helium 10 supports its extension only in Google Chrome. The web app has no published browser requirement; Xray needs Chrome. Checked 10 October 2026.
There is no Helium 10 extension for Safari on Mac, iPhone or iPad, and Helium 10 supports its extension only in Chrome. The web app has no published browser requirement, and the iPhone app is a dashboard. Checked 10 October 2026.
Which Helium 10 tools work on which Amazon marketplace, and on Walmart.
Helium 10's help center lists 21 Amazon marketplaces, from the full tool set in the US to two operations tools in Egypt. Here is what each market gets, which Amazon stores the list leaves out, and how connecting several marketplaces works.
Helium 10 lists 20 tools for Amazon.co.uk, everything on its US list except Listing Builder, with Helium 10 Ads covering all three main ad types. Here is the full list, what the US-dollar price comes to in pounds, why there is no free trial, and how the UK alternatives compare.
Helium 10 lists 19 tools for Amazon.de, fewer than for France or Italy: no My List, no Listing Builder, and Helium 10 Ads limited to Sponsored Products and Brands. Here is the full list, what Helium 10 offers in German, how to connect, and why there is no free trial.
Helium 10's help center lists 20 tools for Amazon.fr, the same as for Italy and Spain, including the Inventory Manager this page used to say France lacked. Here is the full list, what Helium 10 offers in French, how to connect, what it costs and the alternatives.
Helium 10's help center lists 20 tools for Amazon.it, the same list as France and Spain. Here is what that covers, how Italian keyword research works in Cerebro and Magnet, how to connect a seller account, and what a US-dollar bill means for a euro business.
Helium 10's help center lists 15 tools for Amazon.nl, leaving out Index Checker, Listing Builder, Portals, Follow-Up and both Market Trackers. Here is the full list, what it means for Dutch keyword research, how to connect, what it costs, and why the alternatives are thin.
Amazon has run a Belgian store, Amazon.com.be, since October 2022, but Helium 10's help-center market table doesn't list it. Here is what Helium 10 does and doesn't cover for Belgian sellers, how the German, French and Dutch stores compare, and what it costs.
Helium 10's help center lists 9 tools for Amazon.se: ads, Profits, Alerts and inventory tools, but no Black Box, Cerebro, Magnet, Keyword Tracker or Chrome extension. Here is what that leaves a Swedish seller, what it costs in kronor, and why the rivals don't fill the gap.
Helium 10's help center lists every US tool except Listing Builder for Amazon.ca. Here is what that covers, how a Canadian seller account connects, why the bill arrives in US dollars, and how Jungle Scout, SmartScout and Data Dive compare in Canada.
Helium 10's help center lists 16 tools for Amazon.com.br, including Black Box, Cerebro, Magnet, Listing Builder and Helium 10 Ads, but not the Chrome extension, Scribbles or Index Checker. Here is the full list, how Brazil connects, the price in reais, and how the alternatives cover Brazil.
Helium 10's help center lists 17 tools for Amazon.in, including Black Box, Cerebro, Magnet, Helium 10 Ads and Profits, but not Inventory Manager or Refund Genie. Here is the full list, what Helium 10 costs in rupees, whether there is a free trial, how to connect, and the alternatives.
Helium 10's help center lists 14 tools for Amazon.co.jp, including Black Box, Cerebro, Magnet and Helium 10 Ads, but not Keyword Processor, Listing Analyzer or Follow-Up. Here is the full list, what Helium 10 offers in Japanese, how to connect, and what the dollar price comes to in yen.
Helium 10's help center lists 17 tools for Amazon.com.au, including Listing Builder, which only two other markets get, but not Keyword Processor, Index Checker, Inventory Manager or Refund Genie. Here is the full list, how to connect, what it costs in Australian dollars, and the alternatives.
Helium 10's help center lists 18 tools for Amazon.ae, including Black Box, the Chrome extension, Cerebro, Magnet and Helium 10 Ads, but not Follow-Up, Listing Builder or the standard Market Tracker. Here is the full list, what it means for Arabic keywords, how to connect, and the price in dirhams.
Helium 10 supports Walmart sellers in its Chrome extension, Cerebro, Magnet, Profits and Helium 10 Ads, but its Walmart search volume is still a beta estimate and several tools are Amazon-only. Here is what works, what it costs and how to connect your account.
Jungle Scout is the cheaper choice for Amazon-only product and keyword research; Helium 10 is the choice for Walmart and TikTok Shop, PPC management on Diamond and wider marketplace coverage. Prices checked 10 October 2026.
Helium 10 is the suite for running your own listings: keywords, listing tools, PPC and operations. SmartScout is the research tool for brands, sellers and categories, and its keyword plans cost less. Prices checked 10 October 2026.
Keepa is the price, sales-rank and Buy Box history tool (charts free, Keepa Pro €29 a month); Helium 10 is the suite for product research, keywords, listings and ads (from $99 a month billed yearly). They do different jobs and work together.
Data Dive is a keyword-and-listing research system from $39 a month; Helium 10 is a full seller suite from $129 a month, or $99 billed yearly (prices checked 10 October 2026). Data Dive no longer needs Helium 10 data, and two of Helium 10's claims about it don't match Data Dive's own pages (checked 11 November 2026).
Helium 10 Academy's seven software courses are free, though several still teach tools Helium 10 has retired or renamed. What the Academy, the Helium 10 blog, its podcasts and the paid courses (Freedom Ticket, $997 or included with Platinum and above; Ads Academy; Exit Ticket) cover and cost, checked 10 October 2026.
Freedom Ticket is Helium 10's nine-module Amazon FBA course, hosted by Kevin King. It costs $997 on its own and is included with Platinum and above. What's in it, who teaches it, how to get in and when it's worth it, checked 10 October 2026.
Helium 10 Exit Ticket is a video course on preparing an e-commerce business for sale, made with the advisory firm Northbound Group and included with Diamond but not Platinum. What it covers, what it costs, how to find it and who it suits, checked 10 October 2026.
Helium 10 belongs to Pacvue, the company formerly called Assembly. Manny Coats and Guillermo Puyol founded it in 2015, Assembly had acquired it by May 2020, and Assembly took the Pacvue name in 2023. The timeline, who runs Helium 10 now and where it is based, with sources checked 10 October 2026.
Helium 10 helps with the research side of Amazon dropshipping: product ideas, demand, Alibaba suppliers and margins. It doesn't send orders to suppliers, and Amazon only allows drop shipping when you're the seller of record. Tools, plans and limits, checked 10 October 2026.
Plans, discounts, the extension, Cobalt and how it compares
Tiers, the coupon, and each research tool with the plan it needs
The review, plan limits, Rank Radar and Helium 10 compared
Free vs Pro, the browser extension and how it compares
Search Query Performance, Search Catalog Performance and Top Search Terms