Helium 10 Platinum vs Diamond (2026): Every Limit, Price and Fee Compared

Diamond is the Helium 10 plan for sellers who run Amazon ads, track keyword rankings or follow more than 20 products; Platinum is a research plan for a smaller business. Platinum costs $99 a month billed yearly or $129 monthly, and Diamond $279 or $359 (Helium 10’s pricing page, checked 10 October 2026). Every limit below comes from that page’s comparison table, read the same day.

The short version

What the price difference buys

The difference is $180 a month on yearly billing, or $2,160 over a year, and $230 a month on monthly billing. For that, Diamond adds three things Platinum lacks: Helium 10 Ads, keyword rank tracking, and far higher limits, such as 1,000 tracked ASINs instead of 20, 500 inventory SKUs instead of 40 and five extra logins instead of one.

Helium 10 Ads has a running cost on top. Helium 10 charges Diamond users 2% of all ad spend in profiles set to Managed, with no minimum (help center, updated 20 August 2026):

Profiles set to Analytics-Only or Disabled before the spend happens are not charged. Our Helium 10 Ads page covers the tool itself.

Helium 10’s sales bands also give a rough affordability test. At the bottom of Diamond’s band, $100K in yearly sales, $3,348 a year of Diamond is about 3.3% of revenue; Platinum’s $1,188 is about 1.2% of the same revenue.

Every row of Helium 10’s comparison table

Helium 10’s “Full list of features” table had 50 rows in eleven groups when we read it on 10 October 2026. “Yes” means a tick in that plan’s column and “No” a cross; numbers are as printed. The table’s Enterprise column is blank, so Enterprise is covered further down.

Product research

Keyword research and tracking

Insights and analytics

Advertising and marketing

Listing optimization

Operations

TikTok Shop

Influencer tools (Chrome extension)

Learning

Add-ons

Level-up perks

Where Helium 10’s own pages disagree

• MCP. Diamond’s plan card says “Helium 10 MCP: Included free (up to 1,000 calls)”, while the table lists MCP as a Diamond add-on from $50 a month. Helium 10’s MCP guide reconciles the two: 1,000 calls a month come with Diamond and above, and $50 buys 500 more.
• Training. Diamond’s card lists “Monthly workshops and Q&A sessions” and “Expert webinars”, while the table sells “Monthly expert training” and “In-person workshops” as add-ons from $99 a month each.
• Tool limits. Helium 10’s help-center plan guide, last edited 13 May 2026, gives figures the table leaves out, and one that contradicts it:

The Keyword Tracker line for Platinum conflicts with the pricing table, which shows no rank tracking on Platinum. Treat the help-center figures as Helium 10’s last published detail rather than a guarantee, and ask support if one of them decides your choice.

What changed in 2026

Helium 10 repackaged both plans several times in 2026, which is why so many comparisons disagree. These are dated copies of its pricing page in the Internet Archive:

Helium 10’s help center adds that Platinum subscribers on a yearly plan when the keyword cap arrived keep their earlier allowance until renewal.

Correction (10 October 2026): an earlier version of this page gave Platinum and Diamond the same Cerebro and Magnet allowances, 2,500 and 5,000 tracked keywords, unlimited inventory on Diamond, no extra users on Platinum, and $1,000 and $5,000 of fee-free monthly ad spend. Helium 10’s current pricing table and help center contradict each of those figures; the fee-free allowances were real, but ended by March 2026.

Which plan to choose

Choose Platinum if

• You are launching your first products and need product research and the Chrome extension more than tracking.
• You run fewer than about 100 keyword lookups a month. Under Helium 10’s rules, each ASIN in a Cerebro search uses one search, re-running a search from History is free, and analysing up to 200 keywords at once counts as one.
• You track 20 ASINs or fewer and manage your ads in Seller Central or another tool.
• No more than one other person needs a login.

Not sure you need a paid plan yet? A limited free account, the Chrome extension and Helium 10’s free tools cost nothing; our page on what Helium 10 gives away free lists their limits. Our Platinum plan page covers Platinum in more depth.

Choose Diamond if

• You want Helium 10 to run your Amazon ads with AI or rules, and the 2% fee on managed ad spend costs less than the time or the separate tool it replaces.
• You need keyword rank tracking, or more than 20 tracked ASINs.
• Up to five teammates need their own logins, or you connect several Seller Central accounts (up to 10). Our page on sharing a Helium 10 account explains how those extra users work.
• You want Helium 10’s AI agent, or MCP access for AI assistants.

Our Diamond plan page covers Diamond in more depth.

A middle option

If rank tracking is all that Platinum lacks for you, the Keyword tracker add-on, from $19 a month, costs less than the $180 a month gap.

Above Diamond

Enterprise starts at $1,499 a month, billed annually, and is sold through a demo. Its card lists 10+ users and 15+ seller accounts, up to 5,000 ASINs and a dedicated customer success manager; Helium 10’s help center adds 10,000 tracked keywords and up to 25 users. Our Helium 10 pricing guide covers Enterprise alongside the add-ons and billing rules for every plan.

Switching between the two

Helium 10’s help center says upgrades take effect immediately and downgrades at the start of the next billing cycle, so you can start on Platinum and move up when its limits start to bind. Partner codes for either plan, last confirmed at checkout on 2 August 2026, are on our Helium 10 coupon code page.

Is Diamond worth $180 a month more than Platinum?

Either plan only makes sense if Helium 10 is the right suite for you in the first place; our Helium 10 review covers who it suits and when Jungle Scout, SmartScout or Keepa fits better.