Helium 10 vs Keepa: Prices, Data and Which One Fits Your Workflow

Choose Keepa if your main job is checking a product’s price, sales-rank and Buy Box history before you buy stock, as in arbitrage and wholesale: its price-history charts are free, and Keepa Pro costs €29 a month. Choose Helium 10 if you need product discovery, keyword research, listing tools and ads for your own brand; Platinum costs $99 a month billed yearly. Prices checked 10 October 2026.

The two overlap less than most comparisons suggest. Keepa is built on Amazon price history: the charts are free, and Keepa Pro sells deeper data on top. Helium 10 is a suite of research and selling tools for your own listings. The facts below come from Keepa’s Pro page and FAQ and from Helium 10’s pricing page and help center, read on 10 October 2026. Our Helium 10 review covers Helium 10 on its own.

Quick answer: Helium 10 or Keepa, by job

Helium 10 vs Keepa pricing

These are the prices on Helium 10’s pricing page, Keepa’s Pro page and Keepa’s FAQ, checked 10 October 2026.

Keepa Pro costs less than any Helium 10 plan, but the currencies differ: Keepa bills only in euros, €29 a month or €290 a year (“12 months for the price of 10”), and Helium 10 bills in US dollars. Keepa’s FAQ also rules out free trials, coupons and promotional discounts. Helium 10’s plan-by-plan prices are on our Helium 10 pricing page.

Correction (10 October 2026): this page previously described Helium 10’s plans as Free, Platinum, Diamond and Enterprise. Helium 10’s pricing page lists only Platinum, Diamond and Enterprise; a limited free account exists, but it is not a plan.

What Keepa does: price, sales-rank and Buy Box history

Keepa’s free features are price-history charts, Deals and price alerts, on keepa.com and in its browser extension, with no account required. Keepa Pro adds what its Pro page calls a “comprehensive data suite”: Product Finder to search and filter millions of products, Advanced Graphs for sales rank, offer counts and rating and review counts, Buy Box Statistics on Buy Box rotation, inventory tracking of current and historical stock for every offer, Top Seller Lists, variation data, the full Deals table, and updated price data for up to 10,000 products you choose.

That makes Keepa a sourcing and validation tool. Before you buy stock, its charts show whether a price has held, how sales rank moved with it and who has been winning the Buy Box. The Keepa pages we checked don’t spell out which chart lines are free beyond price history; Advanced Graphs, with sales rank and offer counts, are listed as a Pro benefit. For other sourcing tools, see our Amazon arbitrage tools roundup.

Winner for price history and sourcing checks: Keepa.

What Helium 10 does that Keepa doesn’t

Helium 10 is built for selling your own products. Black Box, which Helium 10 describes as its tool to “discover profitable products”, and Xray in its Chrome extension estimate demand, revenue and competition. Cerebro and Magnet handle keyword research, Listing Analyzer and Listing Builder work on the listing, and Diamond adds Helium 10 Ads (formerly Adtomic) for PPC campaign management, with a 2% fee on managed ad spend. Keepa’s Pro page lists no keyword, listing or advertising tools. Our overview of Helium 10’s features goes tool by tool.

Check the plan before you buy. Platinum’s keyword research is capped at 100 searches a month, and rank tracking costs extra there (a Keyword Tracker add-on from $19 a month). Diamond ($279 a month billed yearly) includes rank tracking and is the plan you need for AI listing building and Helium 10 Ads. Helium 10’s sales and search-volume figures are estimates from its own models, according to its help center; our explainer on how Helium 10 gets its data has the detail.

Winner for private-label research, keywords and listings: Helium 10.

Where Jungle Scout fits

If your shortlist is Helium 10, Jungle Scout and Keepa, the first two are the real rivals: both are research suites with sales estimates, keyword research and listing tools, and Jungle Scout’s plans start lower ($29 a month billed annually, against $99 for Helium 10 Platinum). Our Helium 10 vs Jungle Scout comparison covers that choice, and our best Amazon seller tools roundup shows where each of the three fits in a full stack. Keepa can sit alongside either one.

Who should choose Keepa, Helium 10 or both

Keepa alone is enough if you:

• buy existing products to resell (online arbitrage or wholesale) and mainly need price and rank history before buying
• want the cheapest paid data: Keepa Pro is €29 a month
• don’t need keyword research, listing tools or PPC management

Helium 10 is worth paying for if you:

• sell your own private-label products and need product ideas, keywords and listings
• want PPC management (Diamond) or Walmart and TikTok Shop support
• want profit, inventory and refund tools in the same account

Use both if you check price history before launching a product and also run keyword, listing and ad work. Keepa Pro adds €29 a month to whichever Helium 10 plan you choose. For the wider field, see our best Amazon product research tools.