Running an Amazon business is like watching a dozen moving parts at once. One minute you’re ranking great, the next minute someone’s hijacked your listing or changed your product dimensions. Alerts is an Amazon product and hijacker monitoring tool. Safeguard your brand, buy box status, and reputation from listing “hi-jackers” today.
Think of Helium 10 Alerts as your personal security guard for your Amazon listings. It watches everything 24/7 and immediately tells you when something fishy happens. Whether it’s a hijacker stealing your Buy Box or Amazon accidentally categorizing your product as “adult,” you’ll know about it within minutes instead of losing sales for weeks.
Get Started with Helium 10 Alerts and protect your Amazon business today.
What Are Helium 10 Alerts and Why Do You Need Them?
Meet Helium 10’s latest new tool: Alerts—an all-encompassing Amazon sellers security tool that expands on the existing Hijacker Alert. Monitor listings with ease. Simply put, it’s a notification system that sends you email or SMS alerts when something changes with your listings.
But here’s the thing – According to Marketplace Pulse, there are over 6 million sellers on Amazon (and roughly 1.5 million active sellers). With that much competition, not everyone plays fair. Some sellers use shady tactics to mess with your listings, steal your Buy Box, or make changes that hurt your profits.
Understanding Listing Hijacking and Other Threats
Listing hijacking happens when unauthorized sellers attach themselves to your product listing and start selling counterfeit or inferior versions of your product. An Amazon fraud detector enables sellers to identify when other sellers with counterfeit products attempt to rank on your listing and poach sales. Hijackers are challenging to detect and almost impossible to prevent without the help of a 24-hour surveillance software, which is where an Amazon fraud detector comes into play.
But hijackers aren’t the only threat. Amazon itself sometimes makes changes to your listings – like adjusting product dimensions, which can dramatically increase your FBA fees. One seller shared how they lost thousands of dollars over two months because Amazon changed their product dimensions and they didn’t catch it in time.
How Alerts Safeguard Your Sales and Brand
GET PEACE OF MIND with early fraud detection capabilities that send real-time alerts of ASIN fraud from listing “hijackers” to maintain your Buy Box status. PROTECT YOUR LISTING with daily product page & title monitoring so you can track product page changes that were not made by you. SAFEGUARD YOUR REVENUE, BRAND, AND REPUTATION 24/7 with Helium 10’s comprehensive Amazon business protection system.
The tool provides historical screenshots of your listings, so you can see exactly what changed and when. Going forward, as long as you keep Alerts turned on for a specific product, Helium 10 will update the product information daily. The tool stores the screenshots, so that if something changes, you can trackback to see exactly what changed and when.
Key Changes Helium 10 Alerts Can Monitor
Alerts tracks dozens of different changes to your listings. The list of actions Alerts monitors includes: Buy Box Won or Lost, or ‘Amazon” winning the Buy Box · Unexpected changes in the number of sellers, price, product dimensions, title, or category · Changes in product or seller feedback ratings, positive, negative or neutral · An ASIN getting identified as ‘Adult’ or a listing being suppressed
Critical Listing Element Changes (Title, Image, Buy Box)
Your product title, main image, and Buy Box status are the most critical elements that drive sales. Product Title Changed – Another seller or Amazon has changed the title of the product. When any of these change unexpectedly, it can immediately impact your conversion rates and rankings.
Buy Box changes are especially important because Alerts allows you to closely study and protect your entire listing, enabling you to verify that: you have the Buy Box and that you are the only seller. Losing the Buy Box can mean losing 80% of your sales overnight.
Monitoring Seller Feedback and Product Reviews
Every new review – whether 1-star or 5-star – gets tracked by Alerts. You’ll also get notified about seller feedback changes, which is crucial because negative seller feedback can hurt your account health. Each chart details the number of customer reviews, including their change percentages of positive, neutral, and negative feedback, for the last 30 days, 90 days, year, and lifetime of the product.
This lets you respond quickly to negative reviews and potentially get them removed if they’re actually product reviews posted as seller feedback (which happens more often than you’d think).
Tracking Competitor Price Adjustments and New Sellers
Alerts monitors when new sellers join your listing and tracks price changes from competitors. Finally, if you want to track the number of competing sellers, Alerts posts the current Seller Count. You can click on the small graph icon to open the Sellers Count History to view more specific details, like changes occurring in the last 30 days, last 90 days, last year, or for All Time
This helps you stay competitive and react quickly when someone tries to undercut your prices or when unauthorized sellers appear on your listing.
Setting Up Helium 10 Alerts: A Simple Step-by-Step
Getting started with Alerts is surprisingly straightforward. To use Alerts, you need to connect your Amazon token in Seller Central. Once you’ve connected your Seller Central account with your Helium 10 account, you’re ready to activate your products for monitoring.
Connecting Your Amazon Account
First, you’ll need to connect your Amazon Seller Central account to Helium 10. This gives the tool permission to monitor your listings and pull in your product data. The connection process is secure and uses Amazon’s official API.
Once connected, your products will automatically appear in the Alerts dashboard, but they won’t be monitored until you manually activate them.
Choosing Products and Alert Types
When you initially set up Alerts, your products will appear in a list below the overview section of the dashboard. The data for a product will be incomplete until you activate monitoring. To initiate monitoring, click on the On/Off switch located on the right side of the product details.
Once you’ve activated a product in Alerts, it can take up to an hour for Helium 10 to gather all the data on the product. After that, you’ll start receiving real-time updates about any changes.
Customizing Notification Preferences (Email & SMS)
You can customize exactly which alerts you want to receive and how you want to receive them. The first thing you should do is enter the email and phone number you want to use to receive notifications. The email is mandatory and will default to your Helium 10 account email address, but you can set a different one if you prefer. Entering a phone number is optional, but is the only way to receive SMS text notifications.
Please note that SMS Notifications are limited to only the most critical events, Buy Box lost, and Listing suppressed. These two events dramatically impact sales almost immediately; therefore, most sellers will want to investigate the event as soon as possible.
How Much Do Helium 10 Alerts Cost?
The good news is that Alerts is included in all Helium 10 paid plans. Helium 10’s pricing plans are made up of a free Helium 10 subscription plan and three paid plans: Starter (starting at $29/month) Platinum (starting at $79/month) and Diamond ($229/month).
Alerts Availability in Different Helium 10 Plans
You can start using Alerts with the Starter plan at $29/month, but the number of ASINs you can monitor varies by plan. For serious sellers, the Platinum vs Diamond comparison shows significant differences in monitoring capabilities.
The Starter vs Platinum comparison highlights how the Platinum plan gives you much more monitoring capacity for businesses with multiple products.
Understanding ASIN Limits and SMS Notification Tiers
Based on the official information: Starter plan covers 2 ASINs, Platinum handles 100 ASINs, and Diamond supports 300 ASINs with SMS notifications included. The number of ASINs you are able to monitor will depend on your plan; refer to the Plans and Pricing page for more information.
SMS notifications are only available with Diamond and higher plans, and they’re limited to the most critical alerts like Buy Box loss and listing suppression. For detailed pricing information, check out our complete Helium 10 pricing guide.
Top 3 Use Cases for Helium 10 Alerts
While Alerts monitors many different changes, here are the three most impactful ways successful sellers use the tool:
Instantly Counteracting Buy Box Loss
Buy Box loss is probably the most devastating thing that can happen to your listing. When you lose the Buy Box, you lose roughly 80% of your sales until you get it back. Alerts notifies you immediately so you can investigate and take action – whether that’s adjusting your price, fixing inventory issues, or addressing account health problems.
Some sellers set up automated repricing rules that trigger when they receive a Buy Box loss alert, helping them regain the Buy Box within minutes instead of hours or days.
Quickly Addressing Negative Reviews
Getting notified about negative reviews as soon as they’re posted gives you the best chance to respond professionally and potentially get unfair reviews removed. Do you want to see each and every new review that comes through? If so, Alerts has you covered. If you’re more interested in specific changes to your listings themselves AND any new one-star reviews, Alerts will Monitor all of that for you, 24 hours a day, 7 days a week, in real-time.
Quick responses to negative reviews also show future customers that you care about customer satisfaction, which can actually improve your conversion rates.
Detecting and Reversing Unwanted Listing Changes
Sometimes Amazon or unauthorized sellers make changes to your listing that hurt your sales or increase your costs. You should also verify that your product dimensions haven’t changed. (the smallest change can cost you greatly, particularly multiplied by each and every shipment).
One seller caught a dimension change that would have cost them thousands in extra FBA fees. Another caught a title change that removed their most important keywords. Without Alerts, these changes could go unnoticed for weeks or months.
Are Helium 10 Alerts Worth It for Your Business?
The short answer is yes, especially if you’re selling products with decent sales volume. The cost of missing a critical change usually far exceeds the monthly cost of monitoring.
Calculating the ROI of Proactive Monitoring
Think about it this way: if you’re doing $10,000/month in sales and you lose the Buy Box for just one day, that could cost you $300+ in lost revenue. If a dimension change increases your FBA fees by $1 per unit and you sell 100 units per month, that’s $1,200 in extra costs annually.
Meanwhile, Alerts starts at just $29/month with the Starter plan. The tool typically pays for itself by catching just one significant issue per year.
When Alerts Become Essential for Growth
Alerts becomes essential when you have multiple products, high sales volumes, or competitive niches. If you’re selling in categories where hijacking is common (like electronics or health products), monitoring is practically mandatory.
For businesses ready to scale, the Diamond plan provides the most comprehensive monitoring with SMS alerts for critical issues. You can also explore the A La Carte option if you only need Alerts without other Helium 10 tools.
What Helium 10 Alerts Don’t Cover (Limitations)
While Alerts is comprehensive, it has some limitations you should know about. It doesn’t monitor inventory levels in real-time (though it does track when listings go out of stock). It also doesn’t track competitor advertising changes or keyword ranking shifts – you’d need other tools like Keyword Tracker for that.
Alerts also can’t prevent changes from happening; it only notifies you after they occur. For truly critical products, you might want to check your listings manually as well, especially during high-traffic periods like Prime Day or Black Friday.
The SMS notifications are limited to just Buy Box loss and listing suppression, so you’ll still need to monitor email for other types of alerts. Some sellers find this limitation frustrating, but it does help prevent SMS spam.
Take Control of Your Amazon Business Today
Helium 10 Alerts gives you the peace of mind that comes with knowing your listings are protected 24/7. Whether you’re dealing with hijackers, unexpected changes, or just want to stay on top of your business, monitoring is no longer optional in today’s competitive Amazon environment.
The tool pays for itself by catching just one major issue, and it’s included in all paid Helium 10 plans starting at $29/month. Don’t wait until you discover a problem weeks after it happens – start monitoring your listings today.
Ready to protect your Amazon business? Get started with Helium 10 Alerts and use our exclusive Helium 10 coupon codes to save on your first subscription.
