Helium 10 Diamond Plan (2026): What It Includes, What It Costs, and Is It Worth It?
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Helium 10 Diamond costs $279 a month billed yearly or $359 billed monthly, and it is the plan that adds keyword rank tracking, Helium 10 Ads and AI listing building to Platinum (pricing page, checked 10 October 2026). It suits sellers who already run Amazon ads or follow more than 20 products. If Helium 10 Ads manages your ad profiles, a 2% fee on that spend comes on top.
$279/mo billed yearly or $359 monthly · checked 10 October 2026 Affiliate link
What Diamond includes
Helium 10’s plan card calls Diamond “everything in Platinum, plus…” and lists:
- Helium, the AI agent (“Keyword, Listing, Ads, and Operations intelligence in one conversation”), which Helium 10 launched on 24 August 2026;
- Helium 10 MCP, “Included free (up to 1,000 calls)”, for connecting AI assistants such as Claude or ChatGPT to your Helium 10 data;
- the AI Listing Builder, integrated with keyword research;
- ad management: rules-based ad automation and dayparting, with manual bid and budget controls;
- daily operations: inventory management, profit and loss reporting and the managed refund service;
- long-term keyword trend analysis for seasonality;
- monthly workshops with Q&A sessions, and expert webinars.
In the comparison table, Diamond is ticked for everything Platinum is, and adds keyword rank tracking, insights and recommendations, AI advertising, rules-based advertising, keyword recommendations, dayparting, AI-enhanced listing building, the full TikTok Shop toolset and the Exit Ticket course. Helium 10’s pricing FAQ adds that “Diamond users can access all Ads features”.
Diamond’s limits
| Feature (pricing table, 10 October 2026) | Diamond | Platinum, for comparison |
|---|---|---|
| Keyword research (Cerebro and Magnet) | Included | 100 searches a month |
| Keyword rank tracking | Included | No |
| Helium 10 Ads | Included, plus 2% of managed ad spend | No |
| My products (tracked ASINs) | 1,000, lifetime | 20, lifetime |
| Market Tracker | 5 markets, lifetime | 3 markets, lifetime |
| Listing Analyzer | 150 uses a month | 50 uses a month |
| Influencer finder | 250 uses a day | 10 uses |
| Amazon fraud detector | 200 products | 5 products |
| Inventory management | 500 SKUs | 40 SKUs |
| Email follow-up | 15,000 emails | 5,000 emails |
| Managed refund service | 10% fee | 15% fee |
| Extra user logins | 5 | 1 |
| Connected Seller Central accounts | 10 | 2 |
The pricing table shows some Diamond tools as a tick without a number. Helium 10’s help-center plan guide, last edited 13 May 2026, gives Diamond figures for several of them: Cerebro (with Magnet) 300 uses a day, Black Box 250 uses a day, Keyword Tracker 2,500 keywords, Alerts on 200 ASINs, Index Checker 300 uses a month, and Listing Builder for 300 listings with 100 AI-generated listings a month. Treat those as Helium 10’s last published detail; where the two differ, the pricing page wins. Our Platinum vs Diamond comparison lists all 50 rows of the table.
Correction (10 October 2026): this page previously gave Diamond keyword tracking across 10 marketplaces against 1,000 keywords on Platinum, unlimited inventory forecasting and three additional users. Helium 10 now lists 500 inventory SKUs and up to five additional users on Diamond, and its help center gives 2,500 tracked keywords with no marketplace count.
How the Helium 10 Ads fee works on Diamond
Helium 10 Ads (formerly Adtomic) is Helium 10’s Amazon PPC software, and Diamond is the cheapest plan that includes it. According to Helium 10’s help center (updated 20 August 2026), Diamond pays a 2% management fee on the total ad spend across all profiles set to Managed, “regardless of feature usage”, with “no minimum spend requirement or threshold”. The fee is non-refundable. To keep a profile out of it, set it to Analytics-Only or Disabled before the spend happens.
| Managed ad spend a month | 2% fee | Diamond plus fee, a month (billed yearly / monthly) |
|---|---|---|
| $5,000 | $100 | $379 / $459 |
| $10,000 | $200 | $479 / $559 |
| $20,000 | $400 | $679 / $759 |
The fee rules changed during 2026. Internet Archive copies of the pricing page show that in February 2026 Diamond’s first $5,000 a month of managed ad spend was fee-free, and the FAQ then said Helium 10 Ads came “at no extra cost”; by March 2026 the 2% applied to all managed spend. Our Helium 10 Ads page covers the software itself, and our best Amazon PPC tools guide compares the alternatives.
Correction (10 October 2026): this page previously said Helium 10 Ads was included at no extra cost and that the 2% fee applied only above $5,000 of monthly ad spend. That was Helium 10’s rule in early 2026; the fee now applies to all managed ad spend.
Diamond-only add-ons and extras
- Market Tracker 360 add-on: from $650 a month, sold through a demo; see our Market Tracker page.
- MCP add-on: from $50 a month for 500 more calls on top of the 1,000 included each month.
- Training and community add-ons: the Elite sellers group, monthly expert training, in-person workshops and private Facebook group access, each from $99 a month. There is no Elite plan; these add-ons are the closest things to it on the pricing page.
- Keyword tracker add-on: from $19 a month, to track more keywords than your products already rank for (also sold on Platinum).
- Extra users: Diamond includes five; more can be bought as an add-on, at a price Helium 10 doesn’t publish.
Helium 10’s own pages disagree on two of these. The Diamond card says MCP is “Included free (up to 1,000 calls)” and promises “Monthly workshops and Q&A sessions”, while the table sells MCP and monthly expert training as add-ons. Helium 10’s MCP guide settles the first: 1,000 calls a month are included, and the add-on buys more.
Who Diamond is for, and who should skip it
Diamond is worth pricing if you:
- run Amazon ad campaigns and want automation, rules or dayparting, and the 2% fee costs less than the time or the separate tool it replaces;
- track keyword rankings for your products, or follow more than 20 ASINs;
- have a team: Diamond allows five extra logins, each with its own tool permissions, and up to 10 connected Seller Central accounts (our page on sharing a Helium 10 account explains how they work);
- want Helium 10’s AI agent, or MCP access for AI assistants.
Skip it if you:
- haven’t launched a product yet: the free account, the Chrome extension and Platinum cover research for much less;
- only need rank tracking: Platinum plus the Keyword tracker add-on, from $19 a month, costs less;
- already manage your ads in a tool you’re happy with, since Helium 10 Ads is one of the main things Diamond adds;
- are still choosing a suite: our Helium 10 review covers who Helium 10 suits and when a rival fits better.
Above Diamond sits Enterprise, from $1,499 a month billed annually through a demo, with 10+ users, 15+ seller accounts, up to 5,000 ASINs and a dedicated customer success manager. Every plan’s price and billing rules are in our Helium 10 pricing guide, and our Helium 10 vs Jungle Scout comparison weighs Diamond against a rival suite.
Diamond’s price history, and how to pay less
Diamond cost less in 2025. Screenshots of Helium 10’s pricing page in our archive from June 2025 show Diamond previously at $279 a month billed monthly, or $229 billed annually; an Internet Archive copy of Helium 10’s homepage from 22 November 2025 shows the same prices. By January 2026 the pricing page showed today’s $359 and $279.
Ways to pay less now:
- Bill yearly: $279 a month instead of $359, which Helium 10 says saves $960 a year; twelve payments come to $3,348.
- Partner codes: REVENUEGEEKS20 (20% off the first six months) and REVENUEGEEKS10 (10% off every month you stay subscribed) were last confirmed at checkout on 2 August 2026. If it still applies, REVENUEGEEKS20 makes Diamond $287.20 a month on monthly billing for six months. Details are on our Helium 10 coupon code page; we may earn a commission if you use one.
- Black Friday: Helium 10’s own holiday sales took 35% off in 2024 and 2025; our Helium 10 Black Friday page has the terms and the status for 2026.
How to buy or upgrade
- New customers: on the pricing page, enter any promo code and click Apply before you click Buy Now. Helium 10’s coupon guide warns that some codes don’t apply to annual plans.
- Upgrading from Platinum: use Plans & Billing. Helium 10’s help center says upgrades take effect immediately and downgrades at the start of the next billing cycle.
- Refunds: there is no free trial. Helium 10’s terms refund a first purchase in full if you cancel within seven days; renewals are not refundable.
- Connected accounts: account-level tools such as Profits and Helium 10 Ads work from your connected Amazon accounts, and Helium 10’s terms require you to grant it access to them. Diamond allows 10 Seller Central connections. That access can change things on Amazon: Helium 10’s help center says Listing Builder syncs your edits to the live listing, and Helium 10 Ads and Helium 10 MCP can change bids, budgets and campaigns.
Correction (10 October 2026): this page previously said the Seller Central connection is read-only and that Helium 10 won’t alter your listings. Listing Builder can overwrite listing content when you sync it, and Helium 10 Ads and MCP can change your ad campaigns.
Pros and cons
Pros
- Helium 10 Ads, keyword rank tracking and AI listing building, none of which Platinum has
- Limits sized for a catalog: 1,000 tracked ASINs, 500 inventory SKUs and 15,000 follow-up emails
- Five extra user logins with per-tool permissions, and 10 connected Seller Central accounts
- Helium AI agent and 1,000 MCP calls a month included
- Lower managed refund fee than Platinum: 10% instead of 15%
Cons
- $279 a month billed yearly or $359 monthly, $180 a month more than Platinum on yearly billing
- A 2% fee on all ad spend in profiles Helium 10 Ads manages, with no minimum
- Training and community extras such as the Elite sellers group cost extra, from $99 a month each
- No free trial; only the first payment is refundable, within seven days
Is Helium 10 Diamond worth it?
Frequently Asked Questions
How much is Helium 10 Diamond?
Diamond costs $279 a month billed yearly or $359 billed monthly on Helium 10's pricing page, checked 10 October 2026, and Helium 10 says yearly billing saves $960 a year. If Helium 10 Ads manages your ad profiles, a 2% fee on that ad spend comes on top.
What does Diamond include that Platinum doesn't?
Keyword rank tracking, Helium 10 Ads (AI and rules-based campaigns, keyword recommendations and dayparting), AI listing building, insights and recommendations, Exit Ticket, the Helium AI agent and Helium 10 MCP with 1,000 calls a month. Limits rise too, for example to 1,000 tracked ASINs instead of 20 and 500 inventory SKUs instead of 40.
How does the Helium 10 Ads fee work on Diamond?
Helium 10 charges 2% of the total ad spend in every advertising profile set to Managed, with no minimum and whatever features you use. $10,000 a month of managed ad spend means $200 a month in fees. Profiles set to Analytics-Only or Disabled before the spend happens are not charged.
How many users does Diamond allow?
Helium 10's pricing FAQ says Diamond can include up to 5 additional users, and the account owner chooses which tools each one can open. Diamond also connects up to 10 Seller Central accounts.
Is there a free trial of Diamond?
No. Helium 10 offers no free trial of its paid plans, but its terms give a full refund if you cancel within seven days of your first payment. Renewals are not refundable.