Finding the right keywords can make or break your Amazon business. That is where Helium 10 Magnet comes in: a keyword aggregator that lets you start with one seed keyword and pull in new related keywords for relevant list building — and you can try Magnet free before you pay a cent.

Whether you are launching your first product or scaling an existing business, Magnet gives you access to the largest database of actionable Amazon-related keywords on the market. Below we walk through everything you need to know about using Magnet to dominate Amazon search results.

What is Helium 10 Magnet?

Magnet lets you enter a single seed keyword and instantly receive a comprehensive list of relevant keyword suggestions with estimated monthly search volume. Think of it as Amazon’s unofficial keyword planner — the one they never gave sellers.

Amazon does not provide a keyword planner within their platform for sellers, so you have to use a third-party tool like Magnet to find viable Amazon keyword targets for your product listing.

What sets Magnet apart is its proprietary data processing system. Helium 10’s Amazon keyword research tool processes billions of data points each day and has the largest database of keywords on the market, making it one of (if not the) most accurate tools out there.

Who Should Use Magnet?

Magnet works best for sellers who need exploratory keyword research. If you are starting with a basic product idea and want to discover related terms customers actually search for, this tool is your answer.

Here is who benefits most:

New Amazon sellers launching their first products
Experienced sellers expanding into new categories
Private label brands optimizing existing listings
Agencies and consultants managing multiple client accounts

Core Benefits for Your Amazon Business

Magnet delivers several advantages that hit your bottom line directly.

Uncover hidden opportunities. Discover popular keywords you never knew existed, including non-English phrases and commonly searched typos. These overlooked terms often carry less competition.

Smart filtering. Fine-tune keyword results by keyword sales, word count, number of competing products and more. That alone saves hours of manual sorting.

Global reach. Magnet is available in over a dozen international marketplaces within the Amazon ecosystem, as well as to US Walmart sellers, which makes it genuinely universal.

Understanding Magnet’s Key Features

What is the Magnet IQ Score?

The Magnet IQ Score is Helium 10’s secret sauce for identifying profitable keywords. This Helium 10-exclusive score rates each keyword based on the ratio of search volume to the number of competing products that currently exist.

Here is how to read it:

High IQ Score: high search volume + low competition = great opportunity
Low IQ Score: low search volume + high competition = avoid

A high score indicates a relatively high number of searches compared to the number of competitors, and a low score means the opposite. Focus on keywords with IQ scores above 60 for the best results.

How Magnet Uncovers High-Volume Keywords

Magnet’s keyword discovery process taps into multiple data sources, and the tool shows how many of the keywords are organic, smart complete or Amazon recommended:

Organic keywords are the exact words customers have typed in to search for products.
Smart Complete means the keyword is an exact match for part of the keyword phrase.
Amazon Recommended keywords are the keywords customers search on Amazon that Amazon recommends one or more products for, based on the customer’s search.

This multi-source approach gives you a complete picture of how customers actually find products in your niche.

Analyzing Keyword Competition & Opportunity

Competition analysis in Magnet goes beyond simple product counts. The tool provides several metrics to gauge opportunity:

Title Density: the number of page 1 products with the searched keyword in their title
Sponsored ASINs: the number of ASINs detected running sponsored ads recently in search results associated with this keyword phrase
CPR (Cerebro Product Rank): a formula that estimates the number of promotional sales a product will need in order to rank in the top half of page one for a keyword. The lower the number, the easier it will be to get the product ranked highly

How to Use Helium 10 Magnet: A Quick Guide

Step-by-Step: Finding Your First Keywords

Getting started with Magnet is straightforward. Here is your action plan:

Log into Helium 10 and navigate to the Magnet tool
Select your marketplace from the dropdown menu
Enter your seed keyword in the search field
Click “Get Keywords” to generate results
Review the keyword suggestions with their metrics

Find Suggestions takes a single keyword and provides relevant keywords to add to your list. With Analyze Keywords, you enter up to 200 keywords and Magnet provides the data you need to determine which ones are worth keeping — use that tab whenever you have a bulk list to evaluate.

Smart Filtering for Optimal Results

Raw keyword data is not useful without proper filtering. Magnet offers several ways to refine your results.

Volume-based filtering. Set minimum and maximum search volume thresholds based on your business goals. New products might target 1,000–5,000 monthly searches, while established brands can go after higher-volume terms.

Competition filtering. Use the Magnet IQ Score filter to focus on opportunities. Start with scores above 50 and adjust based on how competitive your niche is.

Word count targeting. Word Count shows the number of keywords in the search phrase. Long-tail keywords (3+ words) often convert better despite lower search volumes.

Phrase inclusion and exclusion. Phrases Containing shows phrases that contain the entered keywords, while Exclude Phrases Containing removes phrases that contain them.

Helium 10 Magnet Pricing: What to Expect

Magnet’s Place in Helium 10 Subscription Plans

Magnet is included in all paid Helium 10 plans, but with different usage limits:

Starter Plan: starting at $29/month — limited Magnet access
Platinum Plan: starting at $79/month — full Magnet features
Diamond Plan: $229/month — unlimited Magnet usage

Most sellers find the Platinum plan provides adequate Magnet access for their keyword research needs. For a full breakdown, see our complete Helium 10 pricing guide.

Can You Use Helium 10 Magnet for Free?

Yes, but with significant limitations. Helium 10 offers a free Amazon keyword tool on a dedicated landing page — a limited demo of Magnet — and recommends signing up for a free account to get access to the full data set inside Magnet.

Helium 10 also offers a free plan that gives new users a taste of the platform. It is a limited, free version of most Helium 10 tools.

The free version lets you test Magnet’s interface and get a feel for the data, but you will need a paid plan for serious keyword research.

Want to try before you buy? Our exclusive Helium 10 coupon codes can save you up to 10% on your first few months.

Magnet vs. Cerebro: Which Tool for Which Task?

Both Magnet and Cerebro handle keyword research, but they serve different purposes.

Use Magnet when:

You are starting with a seed keyword or product idea
You need exploratory keyword research
You want to discover new keyword opportunities
You are analyzing bulk keyword lists

Use Cerebro when:

You are analyzing competitor keywords
You have specific ASINs to research
You want reverse-engineering insights
You need precise ranking data

Magnet lets you start a keyword search when you already have a preliminary keyword in mind and want to find related terms. It simply requires a starting keyword to trigger a broad search for related and relevant keywords.

Cerebro is a competitor keyword research tool. You start with a competitor’s ASIN or product ID, and it focuses on the keywords for which that product is ranking near the top in customer search results.

For a comprehensive keyword strategy, most successful sellers use both. Start with Magnet for discovery, then use Cerebro to spy on the top competitors. If you are working out which plan gives you enough of each, our Helium 10 Starter vs Platinum comparison covers the usage limits.

Using Helium 10 Magnet on Your Phone or Tablet

Magnet works through your web browser, which makes it accessible on mobile devices — but the interface is optimized for desktop. Here is what you need to know.

Mobile functionality. All core Magnet features work on smartphones and tablets through your mobile browser. You can search keywords, apply filters and export data.

User experience limitations. The data tables and filtering options are easier to navigate on larger screens. For quick keyword checks, mobile works fine. For deep research sessions, stick to desktop.

Chrome extension alternative. Helium 10’s free Chrome extension for Amazon sellers is by far the easiest way to browse the best-selling products on Amazon, find out what the competition is doing right (or wrong), and use that data to inform your own product decisions. It provides quick keyword insights directly on Amazon product pages, which makes it ideal for research on the go.

Top Helium 10 Magnet Alternatives to Consider

Magnet leads the keyword research space, but several alternatives exist:

Jungle Scout Keyword Scout: offers basic keyword research with lower data accuracy. Better for beginners, but it lacks Magnet’s advanced filtering — see our detailed Helium 10 vs Jungle Scout comparison.
AMZScout Keyword Explorer: provides decent keyword suggestions, but with limited international marketplace support.
Viral Launch Market Intelligence: combines keyword research with market analysis, though the keyword database is smaller than Magnet’s.

Why Magnet still wins: on Helium 10’s own accuracy numbers, it estimates 38.2% of product sales perfectly correct (with 0 errors), while its closest competitor estimates 29.5% perfectly correct (with 0 errors), making Helium 10 almost 10% more accurate. Helium 10 gives an estimation within 22 units above or below actual sales, where the closest competitor’s margin of error is 35 above or below.

That accuracy advantage means you are making decisions based on reliable data, not guesswork.

For plan-level detail, explore our guides on Helium 10 Starter, Platinum and Elite plans.

The Bottom Line on Helium 10 Magnet

Helium 10 Magnet transforms keyword research from guesswork into data-driven strategy. With the largest database of actionable Amazon-related keywords on the market and the exclusive Magnet IQ Score, you are equipped to find profitable opportunities your competitors miss.

The tool’s strength is its coverage: from seed keyword discovery through to advanced filtering, Magnet handles every stage of Amazon keyword research. Whether you are launching your first product or scaling to eight figures, that research is the foundation everything else on Amazon sits on.

Start on the free plan to learn the interface, then upgrade to unlock Magnet’s full potential. And if you would rather pay per tool than per plan, our Helium 10 A La Carte guide shows whether individual tool subscriptions make sense for your business.