Trying to choose between Helium 10’s Platinum and Diamond plans? Both offer powerful tools for Amazon sellers – but they’re built for different stages of your business.
Platinum starts at $99/month and gives you everything to launch and grow your first product. Diamond, at $279/month, adds advanced features to scale faster and manage bigger operations.
In this breakdown, I’ll help you decide which plan fits your goals, budget, and current selling stage.
Platinum vs Diamond: At a Glance
The key difference boils down to scale and sophistication. The Platinum Plan is Helium 10’s most popular single-user plan that gives you the tools you need to build and scale your dream e-commerce business. Meanwhile, the Diamond Plan expands the features of the Platinum Plan even further and caters to expert sellers looking for tools to stay competitive in the marketplace.
Diamond users get double the keyword tracking capacity, triple the email automation limits, and exclusive access to Helium 10 Ads to help you advertise more effectively and efficiently against your competition. You’re also looking at multi-user access and priority training that Platinum simply doesn’t offer.
| Feature | Platinum | Diamond |
|---|---|---|
| Monthly Price | $99/month (or $79/month annually) | $279 (or $229/month annually) |
| Keyword Tracking | 2,500 keywords | 5,000 keywords |
| Connected Accounts | 2 tokens | 10 tokens |
| Follow-Up Emails | 5,000/month | 15,000/month |
| Multi-User Access | No | Yes (5 users) |
| Helium 10 Ads | Limited | Full access |
Core Feature Comparison: What Are the Key Differences?
Both plans share the same foundational tools but with dramatically different usage limits and capabilities.
Product Research & Keyword Tool Limits
With Helium 10’s Platinum and Diamond plans, you get the same daily limits for keyword research: 150 uses per day for Magnet and 250 uses per day for Cerebro. So while there’s no extra capacity on Diamond, both plans still offer generous daily usage for keyword discovery and reverse ASIN lookups.
Xray, Helium 10’s Chrome extension tool, remains a standout. It offers real-time data across over 450 million products – showing estimated monthly sales, BSR, listing age, size tier, and more. Both Platinum and Diamond users get unlimited access to Xray.
One key difference? Walmart support. Amazon sellers enjoy full tool access on both plans, but Walmart functionality is limited on Platinum and only fully unlocked on Diamond – something to consider if you sell on both platforms.
Listing Optimization & Operations Tool Access
This is where Diamond starts flexing its muscles. Diamond provides 200 products for Alerts compared to Platinum’s 20 products, and inventory management covers up to 40 SKUs on Platinum while Diamond offers unlimited.
The Index Checker tool gets 150 monthly uses on Platinum versus 300 on Diamond. For busy sellers managing dozens of products, this difference becomes critical for maintaining proper keyword indexing across your catalog.
Email automation through Follow-Up explodes from 5,000 monthly emails on Platinum to 15,000 on Diamond. That’s triple the customer communication capacity – essential for building long-term buyer relationships and generating reviews.
Analytics, Marketing & Multi-User Capabilities
Diamond allows tracking up to 2,500 keywords and monitoring multiple markets to stay on top of your ranking and competition across regions, while Platinum users get half that keyword tracking capacity.
The game-changer is multi-user access. Diamond supports up to 5 team members, making it perfect for agencies or sellers with virtual assistants.
Helium 10’s Diamond plan includes $5,000 in free monthly ad spend through its Ads platform, with a 2% fee applied to any spend beyond that limit. Platinum users, by comparison, get up to $1,000 in monthly ad spend free before the same 2% fee kicks in.
Diamond unlocks full access to Helium 10 Ads, offering advanced PPC automation and precise campaign controls. Platinum users still get AI-powered advertising support, but with limited functionality – ideal for simpler campaigns or sellers just getting started with Amazon PPC.
Pricing: Platinum vs Diamond Cost Breakdown
Let’s talk numbers. The pricing gap between these plans isn’t just about monthly fees – it’s about value per feature and long-term ROI for your business.
Monthly and Annual Subscription Fees
Platinum costs $99/month or $79/month (billed annually), while Diamond runs $279/month or $229/month (billed annually). That annual discount saves you $240 on Platinum and a whopping $600 on Diamond.
For detailed pricing analysis across all plans, check out our comprehensive Helium 10 pricing guide.
The monthly difference of $150-200 between plans might seem steep, but consider this: Diamond’s keyword tracking alone (5,000 vs 2,500) could identify enough profitable keywords to justify the upgrade cost through increased sales.
Helium 10 Discount Codes: Saving on Your Plan
Smart sellers know how to stack savings. Use the code REVENUEGEEKS10 to get 10% off every month – or use REVENUEGEEKS20 for 20% off your first 6 months on either the Platinum or Diamond plan. Just apply the code at checkout to lock in your discount.
For the latest discount opportunities, visit our Helium 10 coupon code page to maximize your savings on either plan.
Making Your Choice: Platinum or Diamond?
The right plan depends entirely on where you are in your Amazon journey and what you’re trying to achieve. Let me break down the specific scenarios where each plan shines.
Choose Platinum If…
Platinum hits the sweet spot for growing sellers who need serious tools without enterprise-level complexity. This tier is the ideal starting point for committed Amazon entrepreneurs. Helium 10 has crafted this cost-effective option with both ambitious newcomers and established sellers in mind. It’s perfect for those looking to launch or scale their Amazon business with powerful, data-driven tools.
Pick Platinum when you’re managing 1-20 products, selling primarily on Amazon (not multi-channel), and working solo or with minimal team support. The 2,500 keyword tracking limit works great for most single-product sellers or small catalogs.
You’ll also love Platinum if you’re budget-conscious but still want premium features. At $79 annually, it delivers incredible value compared to piecing together individual tools from different providers.
Comparing Platinum to Helium 10’s entry-level option? Read our Starter vs Platinum comparison to see why the upgrade usually pays for itself.
Choose Diamond If…
By choosing the Diamond Plan, you’re equipping yourself with the most powerful set of tools available to dominate the Amazon marketplace. It’s the ultimate choice for sellers who are serious about building a thriving, sustainable e-commerce business.
Diamond becomes essential when you’re tracking 50+ products, managing multiple Amazon/Walmart accounts, or running a team that needs collaborative access. The 5,000 keyword tracking capacity and 15,000 monthly emails support serious scale.
Advanced sellers love Diamond’s exclusive features: Free access to premier Amazon PPC ad tool Helium 10 Ads plus monthly expert training sessions. These alone can justify the price difference through improved campaign performance and cutting-edge strategies.
Multi-channel sellers especially benefit since Diamond supports 10 connected accounts versus Platinum’s 2. If you’re serious about Walmart expansion alongside Amazon, Diamond removes the bottlenecks.
For a deep dive into Diamond’s advanced capabilities, visit our detailed Helium 10 Diamond plan review.
Ready to Choose?
Choosing between Helium 10’s Platinum and Diamond plans ultimately comes down to your current business size and growth ambitions. Platinum members get full access to Profits, Xray, and Freedom Ticket. This upgrade from the free plan allows new users to connect their Amazon Seller Central account to their Helium 10 software account – perfect for sellers ready to get serious about their business.
For growing businesses hitting Platinum’s limits, Diamond removes the constraints holding back your expansion. The investment in upgraded features, team access, and advanced advertising tools typically pays for itself through increased sales and operational efficiency.
Don’t leave growth on the table – get started with Helium 10 today and turn your product research into real profit.
