The Helium 10 Starter Plan is often the first one new sellers consider. It offers a taste of powerful features without a hefty price tag.
But is it really the right fit for your Amazon business goals in 2025?
This guide breaks down exactly what you get with the Helium 10 Starter Plan, how much it costs, and when you might need to look at more advanced options. We want you to make an informed decision before you spend a dime.
What is the Helium 10 Starter Plan?
The Helium 10 Starter Plan is designed as an entry-level subscription for new Amazon sellers or those on a tight budget. It provides limited access to some of Helium 10’s core tools. This allows users to learn the ropes of product research, keyword research, and listing optimization.
Think of it as a way to get familiar with the Helium 10 ecosystem and understand how these tools can help you find profitable products and rank them on Amazon.
While it doesn’t unlock the full power of Helium 10, the Starter Plan offers enough functionality to get you started.
You can perform basic tasks, analyze a few products, and track a limited number of keywords. It’s a stepping stone to more comprehensive plans as your business grows.
How Much Does the Helium 10 Starter Plan Cost?
The Helium 10 Starter Plan is priced to be accessible for beginners. Understanding the cost upfront helps you budget effectively as you launch or scale your Amazon FBA business.
Pricing: Monthly vs. Annual
The Helium 10 Starter Plan typically costs $39 per month if you choose to pay on a month-to-month basis. This flexibility is great if you’re just testing the waters.
However, if you’re committed to using the tools for a longer period, opting for an annual subscription can save you money. Helium 10 usually offers a discount equivalent to getting a couple of months free when you pay for a year upfront. This brings the effective monthly cost down, making it an even better value.
Tips for Saving on Your Subscription
Everyone loves a good deal! Here’s how you can save on your Helium 10 Starter Plan subscription:
- Pay Annually: As mentioned, choosing the annual billing option typically gives you a significant discount, often around 10–25% off the total yearly cost compared to paying monthly. With the Starter plan, this brings the price down to just $29/month when billed annually instead of the regular $39/month.
- Use Coupon Codes: Helium 10 frequently offers coupon codes that can provide substantial savings. We’ve got you covered with these exclusive AMZToolset discounts:
- Use code AMZTOOLSET10 for 10% off every month for your Helium 10 subscription.
- Use code AMZTOOLSET20 for 20% off your first 6 months of Helium 10.
To use these codes, simply enter them at checkout when you sign up for your plan.
Choosing the annual plan and using a coupon code can lead to the biggest savings!
What Features Are Included in the Starter Plan?
The Helium 10 Starter Plan gives you a foundational set of tools, albeit with usage limitations. It’s designed to help you learn the basics and get your Amazon business off the ground.
Here’s a look at what you typically get:
- Xray (Chrome Extension): Limited uses. This tool is part of the Helium 10 Chrome Extension and helps you validate product opportunities directly on Amazon search pages. You get insights into sales estimates, revenue, and BSR.
- Cerebro (Reverse ASIN Lookup): Limited uses. Discover the keywords (both organic and sponsored) for which a competitor’s ASIN is ranking. Essential for understanding competitor strategy.
- Magnet (Keyword Research): Limited uses. Find high-volume, relevant keywords for your product listings. Enter a seed keyword, and Magnet provides a list of related terms.
- Frankenstein (Keyword Processor): Full access, but practical limits based on keyword list size from other tools. Take large lists of keywords and process them into manageable groups, removing duplicates and sorting them.
- Scribbles (Listing Optimizer): Full access. Ensures you use all relevant keywords in your product title, bullet points, description, and backend search terms. It tracks used and unused keywords.
- Index Checker: Limited uses. Verify if Amazon is indexing your product for specific keywords, including backend search terms and variations.
- Alerts (Hijacker & Product Monitoring): Monitor up to 2 ASINs. Get notified about critical changes to your listings, such as hijackers, buy box loss, or changes in product dimensions.
- Follow-Up (Email Automation): Limited emails per month. Automate customer email sequences to request reviews or provide customer service.
- Inventory Protector: Full access. Prevent coupon stackers from wiping out your inventory by limiting the maximum order quantity for discounted items.
- Profits (Financial Analytics): Limited access. Get an overview of your financial performance, including sales, expenses, and profit margins.
These features provide a solid introduction to the power of Helium 10. While usage is capped, it’s often enough for sellers managing one or two products or those just starting their research.
What Key Features Are Missing from the Starter Plan?
While the Starter Plan is a great entry point, it naturally has limitations compared to higher-tier plans like Platinum or Diamond. Understanding what’s missing can help you decide if Starter is sufficient or if you need to budget for an upgrade sooner rather than later.
Key features or functionalities often heavily restricted or not included in the Starter Plan are:
- Black Box (Product Research Tool): While you might get a few uses, full access to Black Box, Helium 10’s extensive product database and niche finder, is typically reserved for higher plans. This is crucial for comprehensive product discovery.
- Higher Usage Limits: The most significant difference is the number of times you can use tools like Xray, Cerebro, Magnet, and Index Checker. Starter plan limits can be reached quickly if you’re doing intensive research.
- Keyword Tracker: Not included with the Starter plan. Serious sellers often need to track hundreds or thousands.
- Market Tracker / Market Tracker 360: These tools for comprehensive market analysis and understanding market share are generally not included.
- Helium 10 Ads (PPC Management): Helium 10’s AI-powered PPC campaign management tool is a premium feature not available in the Starter Plan.
- Portals (Landing Page Builder): Tools for building external landing pages to drive traffic to your Amazon listings are usually part of higher tiers.
- Expanded Follow-Up Capabilities: Not available at all on the Starter plan, which means you can’t automate customer review requests or post-purchase emails.
- Multi-user Access: The Starter plan is typically for a single user. Growing teams will need higher plans.
- Training Resources: The Starter plan includes access to the Freedom Ticket course, but excludes advanced training programs like the Amazon PPC Academy and Exit Ticket. These are only available on higher-tier plans.
Helium 10 Starter Plan vs. Other Plans: A Quick Comparison
To give you a clearer picture, let’s see how the Starter Plan stacks up against the next popular tiers: Platinum and Diamond. This isn’t an exhaustive list, but highlights the main step-ups.
| Feature/Aspect | Starter Plan | Platinum Plan | Diamond Plan |
|---|---|---|---|
| Price (Monthly) | $39 | $99 | $279 |
| Target User | Beginners, learning the ropes | Growing sellers, managing a few products | Serious sellers, agencies, larger businesses |
| Xray Uses | Limited (the 30-day sales widget is blurred and unavailable) | Unlimited | Unlimited |
| Cerebro and Magnet Uses | Very limited (2/day each) | Generous limits (250/day Cerebro, 150/day Magnet) | Even higher limits or unlimited |
| Keyword Tracker | No | Generous (500 keywords) | Higher (2,500 keywords) |
| Index Checker Uses | No | Generous (150/month) | Higher (300/month) |
| Follow-Up Emails | No | Generous (5,000/month) | Higher (15,000/month) |
| Alerts (ASINs) | 2 | 20 | 200 |
| Helium 10 Ads (PPC Tool) | No | Yes (AI Advertising) | Yes (all advertising tools included) |
| Market Tracker | No | 3 Market | 5 Markets |
| Multi-user Access | 1 user | 1 user | 5 users |
As you can see, the Platinum plan is a significant step up, offering much more generous usage limits and access to tools like Helium 10 Ads. The Diamond plan expands on this further, catering to more established sellers and agencies. The Starter plan is truly for foundational learning and very early-stage selling.
Helium 10 also offers a free version with even more limited access, mainly useful for exploring the platform before committing to a paid plan.
How to Sign Up for the Helium 10 Starter Plan
Signing up is straightforward. Follow these simple steps:
- Visit the Helium 10 Website: Go to the official Helium 10 pricing page.
- Choose the Starter Plan: Locate the Starter Plan among the subscription options. You’ll see the monthly and annual pricing. Click the button to sign up for the Starter Plan.
- Create Your Account: You’ll be prompted to create an account. This usually involves entering your name, email address, and creating a password.
- Enter Billing Information: Provide your payment details (credit card information).
- Apply a Coupon Code: Before finalizing payment, look for a field that says “Coupon Code.” This is where you can enter one of our discount codes: AMZTOOLSET10 for 10% off every month and AMZTOOLSET20 for 20% off your first 6 months.
- Complete Your Purchase: Review your order and confirm the subscription.
Congratulations! You now have access to the Helium 10 Starter Plan.
You can log in and start exploring the tools. Remember to take advantage of Helium 10’s tutorials and resources to make the most of your subscription.
When Is the Starter Plan Not Enough for Your Business?
The Helium 10 Starter Plan is an excellent launchpad, but your Amazon business will hopefully grow. As it does, the limitations of the Starter Plan might start to hold you back. Here are some signs that it’s time to consider upgrading to a more robust plan like Platinum or Diamond:
- You consistently hit usage limits: If you’re frequently running out of your allotted uses for Xray, Cerebro, Magnet, or Index Checker, it means your research is being hampered. You need more data and more searches than the Starter Plan provides.
- You’re managing multiple products: Tracking keywords, monitoring competitors, and optimizing listings for several ASINs becomes cumbersome with the Starter Plan’s low limits on Alerts and Keyword Tracker.
- You need serious PPC management: If Amazon PPC is a core part of your strategy, you’ll want access to Helium 10 Ads, their PPC tool, which isn’t included in Starter. Managing campaigns manually can be time-consuming and less effective.
- In-depth market analysis is required: To truly understand your niche, competitors, and market share, tools like Market Tracker (available in Platinum and Diamond) are invaluable.
- Your team is growing: If you need to give access to a virtual assistant or team members, the Starter Plan’s single-user limit won’t suffice. Higher plans offer multi-user capabilities.
- You’re ready to scale aggressively: If your business is gaining momentum and you’re looking to expand your product line or enter new markets, you’ll need the unrestricted power and data of higher-tier plans.
- You want more robust financial analytics: While Profits in Starter gives an overview, higher plans often provide more detailed financial insights.
Essentially, if you feel like the Starter Plan is creating bottlenecks rather than solutions, it’s a strong indicator that your business has outgrown it. Upgrading will unlock the full potential of Helium 10 to help you scale more effectively.
FAQ
Is the Helium 10 Starter Plan good for beginners?
Yes, the Helium 10 Starter Plan is specifically designed for beginners. It offers a cost-effective way to access essential Amazon seller tools for product research, keyword research, and listing optimization. The limited uses help new sellers learn without being overwhelmed or overspending.
Can I make money on Amazon with just the Helium 10 Starter Plan?
It’s possible, but challenging for significant, scalable income. The Starter Plan provides tools to find product ideas and optimize listings. However, its limitations might restrict your ability to conduct thorough research or scale quickly. Many sellers use it as a launchpad before upgrading to more powerful plans as their business grows and requires more data.
What is the biggest limitation of the Helium 10 Starter Plan?
The most significant limitation of the Helium 10 Starter Plan is the restricted number of uses for its core tools like Xray, Cerebro, and Magnet. For active sellers or those doing extensive research, these limits can be hit very quickly, hindering progress.
Can I upgrade from the Starter Plan later?
Absolutely! Helium 10 makes it easy to upgrade your plan as your business needs evolve. You can typically upgrade directly from your account dashboard. If you’ve paid annually, they will usually prorate the remaining balance towards your new plan. You can also contact the Helium 10 support team at any time to discuss your needs and ensure you’re getting the best available option.
Final Thoughts
The Helium 10 Starter Plan is a solid choice for Amazon sellers who are just starting out or have very limited needs. It provides a valuable introduction to essential tools at an affordable price point.
However, be mindful of its limitations. As your business grows, you’ll likely find the usage caps restrictive. Don’t forget to use our coupon codes AMZTOOLSET10 or AMZTOOLSET20 to get the best deal on any Helium 10 plan you choose!
