Helium 10 Portals and QR Codes: Status, Plan Limits and How to Set Them Up

Helium 10 Portals builds landing pages, QR codes and printable product inserts for traffic you send to Amazon from outside it. Helium 10 no longer markets the tool: on 10 October 2026 Portals was missing from its Solutions menu and pricing table, and the old product page redirected elsewhere. Its help center still documents Portals, and the plan guide lists 10 QR codes on Platinum and 40 on Diamond.

This page also covers Helium 10’s QR codes, which live inside Portals, and replaces our separate QR code guide. For the rest of the suite, see the Helium 10 features guide or our Helium 10 review.

Is Helium 10 Portals still available?

Helium 10 is no longer selling Portals as a feature, but it hasn’t announced retiring it either. What we found on 10 October 2026:

• No product page. helium10.com/tools/portals/ redirects to the Advertising tools page, whose tool list shows only Helium 10 Ads (formerly Adtomic) and Influencer Finder. Further down, that page’s text still describes Portals as Helium 10’s landing page builder.
• Not on the pricing page. Portals appears in neither the Solutions menu nor the pricing page’s full feature table.
• Still documented. The help center keeps a Portals section. Its QR code guide was updated on 21 May 2026 and its landing-page guide on 25 February 2026, and the plan guide (13 May 2026) still lists Portals allowances.
• No retirement notice. In 2025 Helium 10 published a sunset notice for Misspellinator, Inventory Protector and Trendster; we found nothing similar for Portals.

If Portals is the reason you would buy Helium 10, confirm it is in your account, or ask Helium 10’s support, before you pay.

What Portals does

Portals covers three jobs, according to Helium 10’s help center.

Landing pages. Helium 10’s landing-page guide lists four template types: one to promote a product, one to thank customers, one to collect email addresses and a “button tree” of links. Portals can import your Amazon listing into the page, build two-step URLs to Amazon, send visitors to other stores that sell the product, and count visits, clicks and emails collected. You can pause a page after a campaign and reuse it later, and a settings page holds your logo, a vanity domain and a Zapier API key for connecting ad accounts. Portals doesn’t need your seller account connected.

QR codes. Codes can point to a Portals page or any URL, with or without scan tracking. More on the three types below.

Product inserts. The insert guide (last edited in 2021) offers four templates: Claim Coupon Code, Social Media Engagement, Warranty Activation and Instructions. You choose a size and layout, add a QR code if you want one, upload JPEG or PNG images (Helium 10 suggests square images no larger than 1500 by 1500 pixels) and download the finished insert for printing.

Helium 10 QR codes: the three types

Source: Helium 10’s QR code guide, updated 21 May 2026.

How to create a QR code in Portals

1. From the Helium 10 dashboard, open the Products menu and choose Portals under Marketing.
2. Select QR Codes in the left-hand menu, then New QR Code.
3. Name the code. Helium 10 suggests naming it after its destination so you can find it later.
4. Choose the type (Portal Link, Tracked URL or Untracked URL), set the destination and click Save & Continue.
5. Optionally, change the design: add a logo or image, move it, change the colour, show the URL under the code or adjust the dot scale. Then click Save & Finish.
6. Scan-test the code before you print anything. Helium 10 warns that a background image or a smaller dot scale can stop a code from scanning.

Portals limits by plan

Source: Helium 10’s plan guide, updated 13 May 2026. Platinum’s list has no landing-page line at all, and Helium 10 doesn’t say whether that means none. Free accounts get no Portals allowance in the guide.

Helium 10 Platinum costs $99 a month billed yearly, or $129 billed monthly; Diamond costs $279 a month billed yearly, or $359 billed monthly (checked 10 October 2026). Our Helium 10 pricing guide covers what else each plan includes.

Portals also depends on the marketplace. Helium 10’s market-support table lists it for 14 Amazon marketplaces, including the US, the UK, Germany and Australia, but not the Netherlands, Poland or Japan. Our Helium 10 marketplaces guide has the full table.

Is there a free Helium 10 QR code generator?

No. Helium 10’s free tools page lists eight tools on 10 October 2026, and none of them makes QR codes. The closest is the free Amazon & Walmart URL Builder (GEMS), which creates links for external traffic; you would still need a QR generator to turn a link into a code.

Correction (10 October 2026): our former Helium 10 QR code guide said your first QR code was free. Helium 10’s free tools page lists no QR code generator, and its plan guide lists Portals QR codes only on paid plans.

Using inserts and QR codes within Amazon’s rules

Inserts and QR codes are good for setup instructions, warranty registration, a coupon for a future purchase or an email list, which is exactly what Portals’ templates are built around. Review requests are where sellers get into trouble. In a policy reminder on its Seller Forums, Amazon told sellers that inserts and packaging may not direct customers to write a positive review, and may not steer them to contact the seller instead of leaving a negative one.

Correction (10 October 2026): our former QR code guide suggested sending satisfied customers to Amazon reviews and handling unhappy ones privately. That is the kind of steering Amazon prohibits, so we have removed the advice.

Who Portals suits

It fits brands that already send traffic to Amazon from email, creators, social ads or packaging, and want landing pages, QR codes and inserts inside the Helium 10 subscription they already pay for.

Skip it if you mainly need product research, keyword research or listing work; those tools are the reason to buy Helium 10. And because Helium 10 has stopped promoting Portals, don’t buy a plan for Portals alone. A dedicated landing-page or QR tool is a safer bet for a long-term campaign.

If you were hoping to connect Helium 10 to other software, note that the Zapier key in Portals’ settings is for Portals’ own Zapier integration, not a general Helium 10 API. Helium 10 has no public API; our Helium 10 API page explains what it offers instead. For running the ads themselves, Helium 10’s current focus is Helium 10 Ads.