Helium 10 Xray puts the power of professional Amazon product research right in your browser. This Chrome extension transforms how you evaluate products by giving you instant access to estimates within 22 units above or below actual sales, competitor insights, and market trends – all without leaving Amazon’s website. Whether you’re hunting for your next winning product or validating an existing idea, Xray cuts through the guesswork with data-driven insights that help you make smarter sourcing decisions.
What is Helium 10 Xray & How Does It Work?
Helium 10’s Xray is the premiere tool for Amazon product analysis that integrates seamlessly with your Amazon browsing experience. Think of it as X-ray vision for the marketplace – revealing hidden sales data, competitor metrics, and market opportunities that aren’t visible on regular product pages.
At its core, Xray analyzes sales, revenue, price, FBA fees, number of active sellers, ratings, review count to help you calculate whether a product is worth pursuing. The tool works by analyzing millions of data points from Amazon’s API and using sophisticated algorithms to deliver actionable insights.
The magic happens when you search for products on Amazon. Xray kicks in automatically, pulling comprehensive data from over 450 million unique ASINs to give you the full picture of any market niche.
Xray as a Chrome Extension for Amazon Sellers
Xray is part of the Helium 10 Chrome Extension, which you can find for free in the Chrome Web Store. Once installed, accessing Xray is as simple as clicking the blue Helium 10 icon in your browser’s toolbar while browsing Amazon.
The extension works on both Amazon search results pages and individual product pages. Simply click on the blue Helium 10 icon at the top right of your Chrome window whenever you view a search results page or single product page on Amazon. Xray Amazon Product Research and Xray – Keywords are the first two options in the dropdown menu.
Core Purpose: Uncovering Product Data
Xray’s primary function is to eliminate the guesswork from product research. Instead of manually calculating potential sales or trying to estimate competitor performance, Xray provides concrete data points that inform your business decisions.
The tool reveals critical metrics like monthly sales estimates, revenue projections, review velocity, and competitor analysis. A “success score” indicates the product’s overall worth – is the product worth the time and effort it takes to research given all the data that’s been pulled for it?
Is Helium 10 Xray Free? Understanding the Cost
Here’s the good news: Xray is a free Amazon product analysis tool that’s a part of Helium 10 Chrome Extension. However, accessing the full power of Xray requires a paid Helium 10 subscription.
The free version gives you limited access to basic features, but you’ll hit usage restrictions quickly. For serious product research, you’ll need one of Helium 10’s paid plans to unlock unlimited Xray usage and advanced features.
Xray Access within Helium 10 Plans
Xray is included in all Helium 10 paid plans, starting from the Starter plan. Here’s the breakdown:
- Starter Plan: $99/month or $79/month (billed annually) – includes Xray for in-depth product research
- Platinum Plan: $99/month or $79/month (billed annually) – offers unlimited Xray access
- Diamond Plan: $279/month or $229/month (billed annually) – includes all Xray features plus advanced tools
The Helium 10 pricing structure is designed to accommodate different business sizes and needs. Most sellers find the Platinum plan offers the best value for comprehensive product research.
Xray A La Carte Option
For sellers who only need Xray without the full Helium 10 suite, Helium 10 offers an A la Carte plan for some of its most popular tools, allowing you to pick and choose the ones that fit your specific business needs.
However, we recommend subscribing to the Platinum Plan instead, as it provides access to all Helium 10 tools and offers better overall value. For example, purchasing both Cerebro and Black Box À la Carte costs $78 ($39 + $39) per month, giving you access to only these two tools. On the contrary, the Platinum Plan costs $99 per month and grants you access to almost the entire suite of Helium 10 tools.
Check out our Helium 10 A La Carte plan guide for more details on individual tool subscriptions.
Key Features of Helium 10 Xray for Product Analysis
Xray packs serious analytical power into an intuitive interface. The tool’s strength lies in its ability to present complex market data in digestible formats that drive quick decision-making.
Sales & Revenue Estimation
The heart of Xray is its sales estimation engine. With a platform built on estimating sales data and advanced estimation algorithms, Xray is among the most accurate Amazon product analysis tools available. In fact, Helium 10 gives estimates within 22 units above or below actual sales.
The tool displays monthly sales estimates, revenue projections, and historical trends for each product. Something that is even better about this sales estimation tool that no one else has is an accurate breakdown of what each product in a variation sells.
Recent updates include the Child ASIN Variation Sales Performance Indicator, a highly requested feature in Xray, brings users a leading-edge solution for assessing sales performance across product variations on Amazon. This tool helps users determine which variation is driving the most sales for a given listing.
Competitor Insights & BSR Tracking
Xray excels at competitive analysis by showing you exactly how your potential competitors are performing. The tool tracks Best Seller Rank (BSR) changes over time, revealing which products are gaining or losing momentum in the marketplace.
You can see review counts, ratings, and review velocity – critical metrics that indicate how established your competition is. During the research phase, sellers can utilize the Xray tool, which provides a comprehensive analysis of revenue, sales trends, fees, active sellers, review count, and review velocity. This valuable information allows you to assess how your product compares to the competition within a specific product or niche.
The 2-Factor Success Score evaluates products based on two key criteria: The score analyzes the overall market demand, taking into account the number of units sold, revenue potential, and seasonal trends. It assesses the level of competition by examining factors such as the number of reviews, price points, and overall market saturation. This score is an excellent starting point for sellers to quickly gauge whether a product is worth pursuing.
Demand & Niche Evaluation
Xray helps you understand market demand by analyzing search volume, seasonal trends, and overall market saturation. Xray isn’t just about sales data — it also includes a powerful feature called Xray Keywords. Xray Keywords gives you insight into the keyword performance of any product directly on the Amazon page.
The tool integrates with other Helium 10 features like Helium 10 Magnet to provide comprehensive keyword data. It pulls in data from Helium 10’s Keyword Research tools like Cerebro and Magnet, showing you the top-performing keywords.
For deeper market analysis, compare Xray with other tools using our Helium 10 vs Jungle Scout comparison.
Getting Started: How to Install and Use Xray
Setting up Xray takes less than five minutes. The process involves downloading the Chrome extension and connecting it to your Helium 10 account.
Downloading the Chrome Extension
- Visit the Chrome Web Store and search for “Helium 10”
- Click “Add to Chrome” on the official Helium 10 extension
- Wait for the installation to complete
- Log in to your Helium 10 account when prompted
- Navigate to any Amazon product page to test the extension
Once installed, you’ll see the blue Helium 10 icon in your browser’s toolbar. This icon is your gateway to all Xray features while browsing Amazon.
Basic Steps for Analyzing Products on Amazon
- Go to Amazon and search for your target product or keyword
- Click the blue Helium 10 icon in your browser toolbar
- Select “Xray Amazon Product Research” from the dropdown menu
- Review the data panel that appears, showing sales estimates, revenue, and competition metrics
- Use the filters to narrow down results based on your criteria
- Pin promising products for later analysis
- Export data to CSV for further analysis if needed
To refresh your product memory, run the mouse over the results in the Xray box. This pops up a small image of the product being referenced.
What Data Does Xray Show & How Accurate Is It?
Xray displays a comprehensive dashboard of product metrics that cover every aspect of market analysis. The data includes estimated monthly sales, revenue projections, pricing history, review counts, BSR tracking, and competitor analysis.
Key data points include:
- Monthly sales estimates and revenue projections
- Best Seller Rank (BSR) and category rankings
- Review count, rating, and review velocity
- FBA fees and profit margin calculations
- Number of active sellers and competition levels
- Historical pricing and sales trends
- Keyword performance data
Regarding accuracy, Helium 10’s sales estimates are trusted by thousands of sellers and backed by rigorous testing and cross-referencing. In fact, Helium 10 has published several blogs demonstrating the accuracy of its sales estimates compared to real seller data and third-party audits. By analyzing millions of data points from Amazon’s API and using sophisticated algorithms, Helium 10 consistently delivers reliable sales estimates.
The tool’s accuracy comes from processing 2+ billion data points collected every single day and using advanced algorithms to refine estimates continuously.
Helium 10 Xray vs. Jungle Scout: A Quick Comparison
When comparing Xray to Jungle Scout, Helium 10’s tool offers several advantages in terms of accuracy and feature depth. The data set comprises 29,906 Amazon products collected for July 2024 – weeks from 2024-06-30 to 2024-08-03. True sales data was known for all products, and these were compared to numbers from Helium 10 XRay and Jungle Scout current estimates.
Key differences include:
- Accuracy: Helium 10 demonstrated higher accuracy in independent testing
- Data Coverage: A whopping 59% of them did NOT have a Jungle Scout Estimate at all! Instead of marking those as 0 sales and thus showing Jungle Scout to be even more inaccurate than it already is, we went ahead and excluded those products from the results, even though Helium 10 did have estimates on the majority of them
- Variation Analysis: In 2024, Helium 10 Xray added sales estimates at the child ASIN level. This means that if a product has a black, red, blue, etc. option, Helium 10 gives estimates to all of those products individually. Jungle Scout (and Helium 10 in the past), only gives sales estimates at the parent level
- Integration: Xray integrates seamlessly with other Helium 10 tools for comprehensive analysis
For a detailed comparison, check our Helium 10 vs Jungle Scout analysis.
Who is Helium 10 Xray Best For?
Xray serves a wide range of Amazon sellers, from beginners researching their first product to experienced sellers expanding into new niches. The tool’s versatility makes it valuable for different selling strategies and business sizes.
New Amazon Sellers: Xray’s intuitive interface and success scoring system help beginners identify viable products without getting overwhelmed by complex data. The tool’s educational features guide new sellers through the product research process.
Experienced Sellers: Advanced features like variation analysis, keyword insights, and competitor tracking provide the depth that seasoned sellers need for sophisticated market analysis.
Private Label Sellers: Xray excels at identifying gaps in competitive markets and validating product ideas before significant investment in inventory or branding.
Wholesale and Arbitrage Sellers: The tool’s real-time data helps identify trending products and assess competition levels for quick buying decisions.
Consider your business model and research needs when choosing between different Helium 10 plans. Our Starter vs Platinum comparison and Platinum vs Diamond guide can help you pick the right fit.
The tool also works well for agencies and consultants who need to analyze multiple client accounts. Xray for Amazon Influencers is designed specifically to help you find the most profitable Amazon products to promote. It does the hard work for you, searching through Amazon’s massive catalog to highlight products with top commission potential.
For specialized use cases, explore our guide to Helium 10 Trendster for seasonal trend analysis alongside Xray’s core functionality.
Make Smarter Product Decisions with Xray
Helium 10 Xray transforms product research from guesswork into data-driven decision making. With industry-leading accuracy, comprehensive market analysis, and seamless integration with your Amazon browsing experience, Xray gives you the insights needed to identify winning products and avoid costly mistakes. Whether you’re just starting your Amazon journey or scaling an existing business, Xray’s combination of accessibility and advanced features makes it an essential tool for serious sellers.
Ready to see what’s really happening behind Amazon’s product pages? Start your Helium 10 trial today and discover why thousands of successful sellers rely on Xray for their product research needs.
