Yes, Helium 10 works in Sweden and supports Amazon Sweden (Amazon.se). Swedish sellers can access most of Helium 10’s tools, but with some limitations compared to major marketplaces like the US or UK.
Whether you’re selling locally on Amazon Sweden or targeting international markets, Helium 10 can help grow your Amazon business. However, you can’t use Helium 10 tools like Inventory manager, Keyword Tracker, and Black Box on Amazon Sweden.
Here’s everything you need to know about using Helium 10 in Sweden, including tool limitations, setup instructions, and smart alternatives that might work better for your specific needs.
- Helium 10 works in Sweden, allowing Amazon sellers in the region to connect to their local Sweden or international Amazon marketplaces
- You should expect significant tool limitations when using Helium 10 for the Swedish Amazon marketplace compared to other regions, like the USA marketplace
- You can sign up for the Amazon United States marketplace to sell on the biggest Amazon platform, where you can access every Helium 10 tool
Does Helium 10 Work for Amazon Sweden (Amazon.se)?
Helium 10 lists Sweden among its supported European Markets, which means Swedish sellers can connect their Amazon.se accounts to access various tools. However, the functionality isn’t as robust as what you’d get with major marketplaces.
The good news? Sweden is only in the very early stages of Amazon expansion, which creates opportunities for early adopters. The challenge is working around the tool limitations that come with newer marketplaces.
Key Tool Limitations on Amazon.se
Helium 10 limits the number of tools available for the Amazon Sweden marketplace. The most significant gaps are in keyword research and analytics tools that many sellers consider essential.
According to a table showing the Helium 10 tools you can use for the Amazon Sweden marketplace, here’s what’s available and missing:
| Tool Category | Available Tools | Missing Tools |
|---|---|---|
| Marketing | Helium 10 Ads, Portals | Advanced ad optimization features |
| Operations | Alerts, Inventory Protector, Refund Genie | Inventory Manager, Follow-Up |
| Analytics | Profits | Keyword Tracker, Market Tracker |
| Research | Limited functionality | Black Box, Cerebro, Magnet |
| Listing | Frankenstein (Limited), Scribbles (Limited) | Full listing optimization suite |
The absence of keyword research tools like Black Box and Cerebro is particularly limiting for Swedish sellers who want to find profitable products or optimize their listings for local search terms.
Using Helium 10 from Sweden for Other Marketplaces
Here’s where things get interesting. You can use all Helium 10 tools from Sweden if you sell on the Amazon United States marketplace. This opens up significantly more opportunities for Swedish entrepreneurs.
You can connect multiple Helium 10-Amazon marketplaces from Sweden. For example, you can sign up for the Amazon United States marketplace to sell on the biggest Amazon platform, where you can access every Helium 10 tool. Also, you can sell on any European Amazon marketplace to expand your business beyond Sweden.
The beauty of this approach is that there’s no need to register multiple Amazon accounts since you can sell on multiple marketplaces from a single Seller Central account.
Getting Started with Helium 10 in Sweden
Setting up Helium 10 from Sweden is straightforward, but connecting your accounts properly makes all the difference in maximizing the tools available to you.
How to Sign Up from Sweden
The signup process is identical regardless of your location. Here’s how to get started:
- Visit the Helium 10 website
- Click “Sign Up for Free” to create your account
- Complete the onboarding questionnaire
- Choose your subscription plan (more on pricing below)
Pro tip: Use coupon code REVENUEGEEKS20 for 20% off your first 6 months or REVENUEGEEKS10 for 10% off every month. You can read more about available discounts in our Helium 10 coupon guide.
Connecting Your Amazon.se Account
Once you have a paid subscription (you’ll need tokens to connect accounts), follow these steps:
- Log into your Helium 10 dashboard
- Navigate to Account Area > Connections
- Click “Add Seller Account” (or “Add Another Seller Account” if you already have connections)
- Select “Amazon” as your platform
- Choose “Europe” as your region
- Click “Initiate in Seller Central”
- Follow the Amazon prompts to complete the integration
Remember: You’ll need to wait up to 24 hours for Helium 10 tools to stream data from your Amazon account.
Helium 10 Pricing and Plans for Swedish Users
Helium 10 pricing is the same globally, including for Swedish users. You can pay for Helium 10 in Swedish Krona, but you can only view the tool’s prices in USD. During the transaction, your SEK gets converted to USD.
Available Subscription Tiers
Based on the latest pricing information, Helium 10’s pricing plans are made up of a free Helium 10 subscription plan and three paid plans: Starter (starting at $29/month) Platinum (starting at $79/month) and Diamond ($229/month).
Here’s what each plan offers:
- Free Plan: Limited tool access, perfect for testing
- Starter Plan ($29/month): Provides the training and tools you need to get started. This plan was designed to support your research and product launches while being cost-effective
- Platinum Plan ($79/month): Platinum members get full access to Profits, Xray, and Freedom Ticket
- Diamond Plan ($229/month): Helium 10 Ads are available in full with the Supercharge Your Brand and Diamond plans
For detailed comparisons, check out our complete Helium 10 pricing guide and Starter vs Platinum comparison.
Are There Discounts for Sweden?
Swedish sellers get access to the same discount codes as everyone else. Here are the best ways to save:
- Coupon codes: REVENUEGEEKS20 (20% off first 6 months) or REVENUEGEEKS10 (10% off monthly)
- Annual subscriptions: Save up to 20% by paying yearly instead of monthly
- Free trial: Test the platform before committing
Note: Find a payment method with competitive currency conversions since you’ll be converting SEK to USD.
What Helium 10 Features Can You Use for Amazon.se?
While tool availability is limited, you can still access core functionality that helps run your Amazon Sweden business effectively.
Supported Tools for the Swedish Marketplace
The most critical tools available for Amazon Sweden include:
- Profits: Track your revenue, expenses, and profitability
- Helium 10 Ads: Manage your PPC campaigns (available on higher plans)
- Inventory Protector: Prevent coupon abuse and inventory issues
- Refund Genie: Automatically claim FBA reimbursements
- Alerts: Get notified about listing changes and hijackers
Unfortunately, you’ll miss out on powerful research tools like:
- Black Box for product research
- Cerebro for competitor keyword analysis
- Magnet for keyword research
- Keyword Tracker for ranking monitoring
These limitations make Helium 10 less attractive for sellers focused exclusively on the Swedish market.
Using the Helium 10 Chrome Extension in Sweden
The Chrome extension works in Sweden and provides instant access to key metrics while browsing Amazon. However, the data quality and depth will be limited compared to major marketplaces.
You can still use the extension to:
- Check basic sales estimates
- Analyze competitor products
- Get quick product insights
For more detailed analysis, you’ll need to rely on the web-based tools or consider targeting other marketplaces where full functionality is available.
When to Consider Helium 10 Alternatives for Sweden
Given the tool limitations for Amazon Sweden, you might want to explore alternatives that offer better coverage for European markets or more affordable pricing for basic functionality.
Jungle Scout
Jungle Scout is Helium 10’s biggest competitor and offers comparable functionality across multiple marketplaces. Jungle Scout is the clear winner in this round because it supports more Amazon marketplaces than SmartScout, making it a solid alternative for Swedish sellers.
Key advantages of Jungle Scout:
- Better European marketplace support
- Strong product research capabilities
- Comprehensive supplier database
- User-friendly interface
Jungle Scout starts at $49/month, making it slightly more expensive than Helium 10’s Starter plan. However, you might get better value if you’re focused on European markets. Check out our detailed Helium 10 vs Jungle Scout comparison.
SmartScout
SmartScout has become a favorite among Amazon sellers focused on targeted product and market research, offering a practical alternative to Jungle Scout. Both platforms excel in product research with powerful Sales Estimator tools, yet SmartScout’s approach is geared toward sellers who want straightforward, data-driven insights without added costs.
SmartScout’s unique advantages include:
- UPC Scanner: One unique feature that sets SmartScout apart from Jungle Scout is the UPC Scanner. This tool is incredibly handy for wholesale and online arbitrage sellers, letting you scan product barcodes to quickly get sales rank and brand details. It’s an efficient way to assess potential products for resale
- Affordable pricing: Priced from just $29 per month, SmartScout is an affordable choice for sellers who want powerful research tools without extra costs
- Streamlined interface: Focus on essential data without complexity
However, it supports fewer Amazon marketplaces than Jungle Scout, which might limit its usefulness for multi-market expansion.
Is Helium 10 Worth It for Amazon Sellers in Sweden?
The answer depends on your selling strategy and target markets.
Helium 10 is worth it if you:
- Plan to sell on multiple Amazon marketplaces (especially US or UK)
- Need comprehensive business management tools beyond just research
- Want access to advanced PPC management features
- Can work around the Swedish marketplace limitations
Consider alternatives if you:
- Only plan to sell on Amazon Sweden
- Primarily need product and keyword research tools
- Want better European marketplace coverage
- Prefer more budget-friendly options
Swedish sellers should explore what Helium 10 offers since it’s one of the best software solutions for Amazon sellers. It allows you to improve various aspects of your Amazon business when selling in Sweden or other Amazon marketplaces. However, significant usage limitations may make the tool not worth it for sellers focusing on Amazon Sweden.
For most Swedish sellers, the sweet spot is using Helium 10 to target major marketplaces like the US or UK while treating Amazon Sweden as a secondary opportunity. This approach gives you access to the full tool suite while building experience in established markets.
Final Thoughts: Making Helium 10 Work for Your Swedish Amazon Business
Helium 10 absolutely works in Sweden, but success depends on understanding its limitations and adapting your strategy accordingly. The tool shines when you’re targeting major marketplaces but falls short for Sweden-specific optimization.
Here’s our recommendation: Start with Helium 10’s free plan to test the available tools for Amazon Sweden. If you find the limitations too restrictive, consider targeting the US or UK marketplaces where you’ll get full functionality. Alternatively, explore competitors like Jungle Scout or SmartScout that might better serve your specific needs.
Remember, European marketplaces are constantly growing, and Amazon is expanding in more and more countries. Recent ones include the Netherlands and Sweden, which are only in the very early stages. Being an early adopter in Sweden could pay off long-term, even with current tool limitations.
Want to check out more Helium 10 guides for different markets? Read our coverage of Helium 10 in the UK, Germany, and Canada. You might also find our guides on specific tools like Magnet and Market Tracker helpful.
Ready to get started? Sign up for your free Helium 10 account and use code REVENUEGEEKS20 when you upgrade to save 20% on your first 6 months.
