Yes, Helium 10 works with Walmart sellers. The platform expanded beyond Amazon to include powerful Walmart marketplace tools, giving sellers access to product research, keyword analysis, and performance tracking specifically for Walmart.com.
With over 100 million unique monthly visitors to Walmart.com but only around 100,000 third-party sellers, the opportunity is massive. Compare that to Amazon’s roughly 10 million sellers, and you’ll see why smart sellers are rushing to Walmart with the right tools.
Ready to dominate Walmart’s marketplace? Let’s explore exactly how Helium 10 can transform your Walmart selling game.
Does Helium 10 Work for Walmart Sellers?
Helium 10 is the ultimate all-in-one software solution for Amazon and Walmart sellers. The platform now offers some of its most popular tools for sellers on the Walmart Marketplace, allowing e-commerce businesses to expand their reach beyond Amazon.
All of Helium 10’s Free, Starter, and Platinum plans come with limited access to new software for Walmart.com sellers. For unlimited access, they offer a 30-day risk-free trial of their Diamond Plan.
Key Differences: Helium 10 for Walmart vs. Amazon
While Helium 10’s core functionality remains consistent across platforms, there are notable differences when using tools for Walmart versus Amazon. Some sellers think they can be successful just by using the same keywords that they use on Amazon, but this simply isn’t the case. Amazon customers search more long-tail keywords while Walmart customers tend to search more generally.
Cerebro for Walmart is currently in Beta mode. Helium 10 is devoting significant resources to expand and enhance its software for the Walmart seller, but during this Beta testing period, users are encouraged to include the accompanying Amazon data as a valuable comparison to the new Walmart data in their analysis.
The search behavior patterns differ significantly between platforms. Walmart shoppers often use broader, more generic search terms, while Amazon customers frequently search with specific, longer phrases. This requires a different keyword strategy altogether.
Why Use Helium 10 for Your Walmart Store?
The numbers speak for themselves. With over 100 million unique visitors per month and only 100,000 third-party sellers, your opportunity to turn a profit from selling to Walmart.com shoppers and establish yourself on such a massive platform is too big to ignore.
Plus, getting started doesn’t require a massive investment. You can start selling at no extra cost. All of Helium 10’s Free, Starter, and Platinum plans come with limited access to new software for Walmart.com sellers.
The platform provides reliable data and insights specifically tailored for Walmart’s algorithm and customer base, helping you make smarter decisions about product launches, pricing, and marketing strategies.
Core Helium 10 Tools for Walmart Marketplace
Helium 10’s tools provide insights in several ways, including: Xray – their Walmart.com browser extension app and search volume tool; Cerebro & Magnet – their Walmart.com search term tool duo; and Profits – their mini-suite of Walmart.com analytics tools.
Xray for Walmart: Product Research
Xray – Product Research, inside the Helium 10 Chrome Extension, helps give Amazon and Walmart sellers a bird’s-eye view of a market as they browse. This free tool transforms your product research by providing instant access to crucial marketplace data.
With Xray, you can compare Walmart data directly to other marketplaces like Amazon, giving you a competitive edge. The tool identifies profitable keywords related to specific listings and even helps you find product sources and manufacturers on Alibaba – all from within your browser.
The success score feature provides a quick assessment of whether a product is worth your time and investment. This conservative but valuable metric helps you prioritize your research efforts on the most promising opportunities.
Want to learn more about maximizing your keyword research? Check out our comprehensive Helium 10 Magnet guide.
Cerebro for Walmart: Keyword Strategy
Helium 10 offers Walmart sellers the ability to conduct competitor keyword research on Walmart with its popular Reverse Product research tool, Cerebro. This powerful tool lets you reverse-engineer your competitors’ keyword strategies to improve your own listings.
Cerebro reveals the exact keywords your competitors rank for, complete with search volume data, competition levels, and ranking positions. The best way to get a list of relevant keywords for sponsored ads is by using Helium 10’s product research tools Cerebro and Magnet. Cerebro allows you to do reverse product ID searches that will show you all of the keywords that your competitors are indexing for on the Walmart Marketplace.
The tool includes advanced filtering options, allowing you to focus on keywords with the highest potential for your specific products. You can filter by search volume, competition level, and even identify which keywords are driving the most sales for your competitors.
Magnet for Walmart: Keyword Discovery
Available to over a dozen international marketplaces within the Amazon ecosystem as well as US Walmart sellers, Magnet is truly universal. This keyword discovery powerhouse works differently from Cerebro – instead of starting with competitor products, you begin with seed keywords to uncover hidden opportunities.
Think of Magnet as your keyword expansion tool. Enter a basic search term, and it’ll generate hundreds of related keywords complete with search volume estimates, competition data, and opportunity scores. The Magnet Score helps you identify keywords with decent search volume but lower competition – the sweet spot for new sellers.
The tool provides Walmart-specific search volume data, giving you accurate insights into customer behavior on the platform. This helps you target keywords that actually drive sales, not just traffic.
Understanding Helium 10 Walmart Pricing
Helium 10 costs anywhere from $29 – $229 per month if you’re on an annual plan, or $39 – $279 per month if you’re on the monthly plan (depending on the package level that suits your business). You can also sign up for free to get an inside look into the account.
Available Plans for Walmart Users
Here’s what each plan offers for Walmart sellers:
Free Plan: Limited access to Walmart tools with basic functionality. Perfect for testing the waters before committing to a paid plan.
Starter Plan ($39/month): Tailored for Amazon sellers taking their first steps or those in the early stages of their journey. This tier provides access to core suite of powerful tools, with some usage limits in place. It’s the perfect option for those wanting to explore platform capabilities without a significant upfront investment.
Platinum Plan ($99/month): Designed to expand on the features of the Starter Plan. The Platinum plan offers even greater flexibility and comprehensive tools to propel your Amazon business forward. Connect up to 2 Amazon Seller Central or Walmart accounts.
Diamond Plan ($279/month): Unlock the ultimate Helium 10 experience with the Diamond Plan, designed for serious sellers ready to scale. This plan includes all the features of the Platinum Plan, plus advanced tools and resources to supercharge your Amazon strategy.
For detailed pricing breakdowns and feature comparisons, visit our complete Helium 10 pricing guide.
Is There a Free Trial or Version?
If you are looking to try out the Helium 10 suite of tools, they offer a free plan that gives new users a taste of what they have to offer. This free trial is a limited, free version of most Helium 10 tools.
Download Helium 10’s Chrome Extension for free today so you can extract powerful data from Amazon or Walmart! The free Chrome extension alone provides significant value, offering instant access to product research data while browsing Walmart.com.
The free plan includes limited access to key tools like Cerebro twice a day to track up to 20 keywords. This gives you enough functionality to test whether Helium 10’s approach works for your Walmart business before upgrading to a paid plan.
Getting Started: Connecting Helium 10 to Walmart
Setting up Helium 10 for your Walmart business is straightforward, but there are specific steps to optimize your configuration for the best results.
Step-by-Step Walmart Account Integration
Here’s how to connect your Walmart account to Helium 10:
- Sign up for your Helium 10 account and verify your email address
- Navigate to your account settings and select “Marketplaces”
- Choose “Walmart” from the available marketplace options
- Enter your Walmart Seller Central credentials to authorize the connection
- Allow Helium 10 to access your Walmart sales data and inventory information
- Configure your data sync preferences and notification settings
The integration process typically takes a few minutes, and once complete, you’ll have access to your Walmart-specific dashboard with real-time performance metrics.
Using the Helium 10 Chrome Extension for Walmart
The free Chrome extension is your gateway to instant Walmart marketplace insights. Helium 10’s Chrome Extension is by far the best one on the market due to its breadth of information. It helps with Amazon product research, finding suppliers, estimating sales, calculating profitability, understanding a product’s strengths and weaknesses from user reviews, contains an ASIN grabber, shows product inventory levels, and more.
Once installed, the extension automatically activates when you browse Walmart.com, providing overlay data including:
- Product sales estimates and revenue potential
- Competitor analysis and market saturation data
- Keyword opportunities and search volume information
- Profit margin calculations and FBA fee estimates
The extension works seamlessly across both Amazon and Walmart, allowing you to compare opportunities between platforms instantly.
Considering alternatives? Read our detailed Helium 10 vs Jungle Scout comparison.
What Walmart-Specific Features Are Included?
Helium 10 has developed several features specifically tailored for Walmart’s unique selling environment and customer behavior patterns.
Profits Dashboard for Walmart Analytics
Profits provides accurate product sales data for your product in one convenient dashboard. This Amazon profitability software is a must for Amazon or Walmart sellers who want to scale their business.
By utilizing Helium 10’s Profits, you can see orders placed, units sold, promotions, refunds, revenue, profit, margin, and overall cost for all of your products. These insights will enable you to figure out which products are profitable and which ones may need a new strategy or be removed from your product line.
The Walmart-specific Profits dashboard includes:
- Real-time sales tracking and revenue analysis
- Profit margin calculations including Walmart fees
- Inventory management and restock recommendations
- Performance comparison across different time periods
Insights Dashboard works by synthesizing and presenting sellers with a wide variety of critical business data, ultimately allowing sellers to make data-driven decisions that improve their performance on Amazon and Walmart. By gaining a stronger understanding of customer behavior, market trends, and sales patterns, sellers can optimize their pricing strategy, identify best-selling products to pursue, and utilize advertising effectively, resulting in increased sales and profit.
Listing Optimization Tools for Walmart
Walmart’s listing requirements differ significantly from Amazon’s, and Helium 10 provides specialized tools to help you optimize for Walmart’s algorithm. A poorly structured Walmart listing can lead to a low Listing Quality Score (LQS) which can affect your product’s rank. According to Walmart’s knowledge base, the way you write your listing can also have an effect on how you show up in search engines like Google, Bing, or Yahoo.
The platform provides Walmart-specific guidance for:
- Title optimization within Walmart’s character limits
- Key features formatting for maximum visibility
- Description length and content optimization
- Image requirements and best practices
In general, Walmart recommends using 50-75 characters for the product title, 80 characters per key feature, which will appear as bullets on your product page, and 150 words minimum in the description section. There isn’t a max word limit on the description section so if you need to add some additional information, you can add it in the description section. However, these are the general guidelines and can vary from product category to category so make sure that you check the word limits before you create your listing copy.
Is Helium 10 Worth It for Walmart Sellers?
The value proposition of Helium 10 for Walmart sellers depends on your business stage, goals, and commitment to the platform.
Benefits for New Walmart Sellers
If you’re just starting on Walmart, Helium 10 provides crucial advantages that can accelerate your success. It’s easier to launch on Walmart because of not only because of the limited competition, but because generic products succeed. Generic products do better on Walmart because in Amazon they’re so saturated.
New sellers benefit from:
- Comprehensive market research to identify profitable niches
- Competitor analysis to understand what’s already working
- Keyword research tailored to Walmart’s search behavior
- Free tools that provide immediate value without upfront investment
The free Chrome extension alone can help you avoid costly mistakes by providing instant market validation before you commit to a product.
Advantages for Established Walmart Businesses
Experienced Walmart sellers find Helium 10 valuable for scaling and optimizing existing operations. It helps save sellers time running their business by presenting a centralized view of all the important data points and metrics needed to drive key decisions. The dashboard also allows users to automate tasks, stay updated with ever-changing market developments, and drive tangible business results faster than ever. By reducing the amount of manual analysis necessary, sellers can easily increase business operation efficiency and therefore maximize growth.
Advanced features like the Insights Dashboard provide personalized recommendations for improving performance, identifying trending products, and optimizing advertising spend.
Looking to compare plans? Check out our Starter vs Platinum plan comparison or explore the A La Carte plan options.
Limitations: What’s Missing for Walmart?
While Helium 10 offers powerful Walmart tools, there are some limitations compared to their Amazon offerings.
Cerebro for Walmart is currently in Beta mode. Helium 10 is devoting significant resources to expand and enhance its software for the Walmart seller, but during this Beta testing period, users are encouraged to include the accompanying Amazon data as a valuable comparison to the new Walmart data in their analysis.
Current limitations include:
- Some advanced PPC management features are still being developed
- Historical data is more limited compared to Amazon tools
- Certain automation features aren’t yet available for Walmart
- Beta status means some tools may have occasional data inconsistencies
The hardest part about selling on Walmart is first getting approved to sell on the platform! Walmart only approves proven e-commerce sellers so that can be limiting. Once approved, selling on Walmart can be very lucrative as there are way less sellers than Amazon, but still many customers.
However, Helium 10 continues to invest heavily in expanding their Walmart capabilities, with regular updates and new features being added to address these gaps.
Want to explore alternatives? Read our Helium 10 vs Keepa comparison or check if Helium 10’s data accuracy meets your needs.
Outro
Helium 10 for Walmart represents a significant opportunity for sellers looking to diversify beyond Amazon or tap into Walmart’s massive customer base with less competition. While some features are still in development, the core tools provide substantial value for both new and experienced Walmart sellers.
The combination of free tools like the Chrome extension and comprehensive paid features makes Helium 10 accessible for sellers at any stage. With over 100 million unique monthly visitors to Walmart.com but only around 100,000 third-party sellers, compared to Amazon’s roughly 10 million sellers, the opportunity is clear.
Ready to dominate Walmart’s marketplace? Start with the free Chrome extension to test the waters, then upgrade to a paid plan as your business grows. Get started with Helium 10 for Walmart today and use our exclusive coupon codes for maximum savings.
For the latest discounts and offers, check out our Helium 10 coupon code guide or explore the Platinum plan benefits to see if it’s right for your Walmart business.
The Walmart marketplace is growing rapidly, and the sellers who establish themselves now with the right tools will reap the biggest rewards. Don’t let this opportunity pass you by.
