Helium 10 Platinum Plan (2026): What You Get, Its Limits, and Is It Worth $99?
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Helium 10 Platinum costs $99 a month billed yearly or $129 billed monthly, and since Starter was retired it is Helium 10’s cheapest paid plan (pricing page, checked 10 October 2026). It covers product research, the Chrome extension, profit tracking and the Freedom Ticket course, but it caps keyword research at 100 searches a month and has no rank tracking or Helium 10 Ads (formerly Adtomic).
$99/mo billed yearly or $129 monthly · checked 10 October 2026 Affiliate link
What Helium 10 Platinum includes
Helium 10’s plan card sums Platinum up as “run your brand with the basics” and lists product research, keyword research, basic performance tracking, limited profit reporting, and three courses: Amazon FBA training (Freedom Ticket), the Amazon Ads academy and the TikTok Shop academy.
The comparison table ticks these for Platinum (checked 10 October 2026):
- Product research: Amazon FBA product research, scanning product data with the Chrome extension on Amazon and Walmart, and launching a product.
- Keywords: keyword research (capped, see below) and keyword sales, Helium 10’s estimate of the monthly sales each keyword drives.
- Analytics: business performance dashboards, a profit tracker and advanced brand analytics.
- Listings: SEO-friendly listing creation and the keyword processor, the tool once called Frankenstein.
- Operations: automated review requests, capped allowances for email follow-up, inventory management and fraud alerts, and the managed refund service at a 15% fee.
- TikTok Shop: a profitability calculator, Profits for TikTok and capped allowances for the other TikTok tools.
- Training: Freedom Ticket and Ads Academy.
Helium 10’s pricing FAQ adds that Platinum gets full access to the Chrome extension for Amazon, TikTok Shop and Walmart; without a paid plan, in the FAQ’s words, “Access is limited with the Free plan”. Freedom Ticket costs $997 on its own, and it is included with Platinum and above; our Freedom Ticket review covers the course.
Helium 10 Platinum limits
| Feature (pricing table, 10 October 2026) | Platinum | Diamond, for comparison |
|---|---|---|
| Keyword research (Cerebro and Magnet) | 100 searches a month | Included |
| Keyword rank tracking | No; Keyword tracker add-on from $19/mo | Included |
| Helium 10 Ads: AI and rules-based ads, dayparting | No | Included, plus 2% of managed ad spend |
| AI listing building | No | Included |
| My products (tracked ASINs) | 20, lifetime | 1,000, lifetime |
| Market Tracker | 3 markets, lifetime | 5 markets, lifetime |
| Listing Analyzer | 50 uses a month | 150 uses a month |
| Influencer finder | 10 uses | 250 uses a day |
| Amazon fraud detector | 5 products | 200 products |
| Inventory management | 40 SKUs | 500 SKUs |
| Email follow-up | 5,000 emails | 15,000 emails |
| Managed refund service | 15% fee | 10% fee |
| Extra user logins | 1 | 5 |
| Connected Seller Central accounts | 2 | 10 |
| TikTok listing converter | 3 SKUs, lifetime | Included |
| Exit Ticket course | No | Included |
Helium 10’s help-center plan guide, last edited 13 May 2026, adds Platinum figures the table leaves out: Black Box 250 uses a day, Index Checker 150 uses, Alerts on 5 ASINs, and Listing Builder for 20 listings with 5 lifetime AI-generated listings. It also lists 500 tracked keywords, which the pricing table contradicts, so ask support before relying on that one.
Correction (10 October 2026): this page previously gave Platinum 250 Cerebro uses a day, 150 Magnet uses a day, Alerts on 20 ASINs and the AI Advertising feature, and called it a single-user plan. Helium 10 now caps Cerebro and Magnet at 100 searches a month on Platinum, its pricing table crosses out every Helium 10 Ads feature for Platinum, and its pricing FAQ allows one additional user.
How the 100-search keyword cap works
Helium 10 introduced the cap in April 2026. Its help-center article explains how searches are counted:
- The 100 searches are shared between Cerebro and Magnet.
- Each ASIN counts once, so a Cerebro search on 10 ASINs uses 10 searches.
- Re-running a search from History is free.
- A keyword search, or analysing up to 200 keywords at once, counts as one search.
- The counter resets with your billing cycle, unused searches don’t roll over, and the tool freezes until the next cycle once you reach 100.
- Platinum subscribers who were part-way through a yearly plan when the cap arrived keep their earlier allowance until renewal.
In practice that is about three single-ASIN reverse lookups a day. Sellers who check several competitors for every product idea will feel it quickly. Our Cerebro and Magnet guides explain what each tool does.
What changed on Platinum in 2026
Platinum now costs more and does less than many older reviews say. Copies of Helium 10’s pricing page in the Internet Archive show the changes:
- Price: screenshots in our archive from May and June 2025 show Platinum previously at $99 a month billed monthly, or $79 billed annually, and so does an Internet Archive copy of Helium 10’s homepage from 22 November 2025. By January 2026 the pricing page showed today’s $129 and $99; our Helium 10 pricing guide explains why other sites still quote the old prices.
- Ads: until early April 2026 Platinum’s card offered “AI-powered advertising for easy campaign execution”, and in February 2026 its first $1k a month of managed ad spend was fee-free. A copy from 11 April 2026 shows every Ads feature crossed out for Platinum.
- Listings and keywords: the same April change removed AI-assisted listing creation from Platinum and added the 100-search keyword cap.
- Operations: the managed refund fee fell from 18% to 15%, and the fraud detector allowance from 20 products to 5.
Our Platinum vs Diamond comparison dates every 2026 change to both plans.
Who Platinum suits, and who should skip it
Platinum suits you if:
- you have launched, or are about to, and research products and keywords every week within 100 searches a month;
- you track up to 20 products in My Products and run your ads in Seller Central or another tool;
- one other person at most needs a login;
- you want the Freedom Ticket course, which Helium 10 sells for $997 on its own.
Skip it, or look elsewhere, if:
- you are still deciding whether to sell: a limited free account, the Chrome extension and Helium 10’s free tools cost nothing (see what Helium 10 gives away free);
- you need rank tracking: add the Keyword tracker add-on, from $19 a month, or move to Diamond;
- you want PPC software: that means Diamond, or a separate tool from our best Amazon PPC tools guide;
- your keyword research runs to hundreds of lookups a month;
- you aren’t sure Helium 10 is the right suite at all: our Helium 10 review sets it against Jungle Scout, SmartScout and Keepa.
Platinum price, and how to pay less
| Billing | Per month | Over 12 months |
|---|---|---|
| Billed yearly | $99 | $1,188, paid upfront |
| Billed monthly | $129 | $1,548 if kept for a year |
- Prices are in US dollars, with tax added at checkout.
- Helium 10 says yearly billing saves $360 a year. Its page shows only the monthly equivalent, so the $1,188 total is our 12 × $99.
- Monthly billing has no long-term commitment, and for a short project it costs less in total: two months come to $258.
- There is no free trial. Helium 10’s terms refund your first payment in full if you cancel within seven days; renewals are not refundable.
- The partner codes REVENUEGEEKS20 (20% off the first six months) and REVENUEGEEKS10 (10% off every month you stay subscribed) were last confirmed at checkout on 2 August 2026. If it still applies, REVENUEGEEKS20 makes Platinum $103.20 a month on monthly billing for six months. Our Helium 10 coupon code page has the details; we may earn a commission if you use one.
Platinum vs Diamond: when to upgrade
Diamond costs $279 a month billed yearly, $180 more than Platinum, or $359 billed monthly. Move up when you need Helium 10 Ads, rank tracking, more than 20 tracked ASINs or more than one extra login: Diamond allows five extra users and ten connected Seller Central accounts, and only Diamond can buy add-ons such as Market Tracker 360 or the Elite sellers group (there is no Elite plan). Upgrades take effect immediately.
Our Platinum vs Diamond comparison lists all 50 rows of Helium 10’s comparison table, and our page on sharing a Helium 10 account explains how extra users work.
Pros and cons
Pros
- Cheapest way into Helium 10's paid tools: $99 a month billed yearly, or $129 monthly
- Full Chrome extension access on Amazon, Walmart and TikTok Shop
- Freedom Ticket included, a course Helium 10 sells for $997 on its own
- Product research, keyword sales, profit tracking and review requests in one subscription
- One extra user login and two connected Seller Central accounts
Cons
- Keyword research capped at 100 Cerebro and Magnet searches a month since April 2026
- No keyword rank tracking unless you buy the Keyword tracker add-on
- No Helium 10 Ads: the AI and rules-based ad tools are Diamond-only
- Tight limits for a growing catalog: 20 tracked ASINs and 40 inventory SKUs
- No free trial; only the first payment is refundable, within seven days
Is Helium 10 Platinum worth it in 2026?
Frequently Asked Questions
How much is the Helium 10 Platinum plan?
Platinum costs $99 a month billed yearly or $129 billed monthly on Helium 10's pricing page, checked 10 October 2026. Twelve months on yearly billing come to $1,188, which Helium 10 says saves $360. It has been the cheapest paid plan since Starter was retired in January 2026.
What are the limits on Helium 10 Platinum?
Platinum allows 100 Cerebro and Magnet keyword searches a month, 20 tracked ASINs, 3 Market Tracker markets, 50 Listing Analyzer uses a month, 40 inventory SKUs and 5,000 follow-up emails. It has no keyword rank tracking and none of the Helium 10 Ads features.
Does Helium 10 Platinum include PPC tools?
No. Since April 2026 Helium 10's pricing table has crossed out AI advertising, rules-based advertising, keyword recommendations and dayparting for Platinum. The Amazon Ads academy on Platinum is a training course, not ad software.
How many users can use a Helium 10 Platinum account?
Helium 10's pricing FAQ says you can add 1 additional user on Platinum, and more users can be bought as an add-on. Each login can be active on two devices at a time.
Is Freedom Ticket included with Platinum?
Yes. Helium 10 includes its Freedom Ticket course with Platinum and higher plans while the subscription is active; on its own the course costs $997.
Can I get a discount on Helium 10 Platinum?
Yearly billing is the biggest standing discount, at $360 a year. The partner codes REVENUEGEEKS20 (20% off the first six months) and REVENUEGEEKS10 (10% off every month) were last confirmed at checkout on 2 August 2026 and may have changed since.