How much does Helium 10 cost?

Platinum is $99 per month billed yearly, or $129 per month billed monthly. Diamond is $279 per month billed yearly, or $359 per month billed monthly. Enterprise starts at $1,499 per month, billed annually and quoted per account. Helium 10 discontinued its cheaper Starter tier, so Platinum is now the entry-level paid plan and nothing sits below it.

Is Helium 10 better than Jungle Scout?

Helium 10 generally offers more tools per plan, a Chrome extension with more data points, and historical keyword tracking. Jungle Scout focuses on simplicity and ease of use, so the better pick depends on how much depth you need.

How accurate is Helium 10 sales data?

On average, Helium 10 estimates 38.2% of product sales perfectly correct with 0 errors, against 29.5% for its closest competitor. Its estimates land within 22 units above or below actual sales, versus 35 units for that competitor.

Can multiple people use one Helium 10 account?

Only on the higher tiers. Plans like Diamond and Enterprise include multi-user access with different permission levels, while basic plans are designed for individual use. Sharing login credentials violates the terms of service.

What countries and marketplaces does Helium 10 support?

Helium 10 supports most major Amazon marketplaces across North America, Europe and Asia-Pacific, including the US, Canada, Mexico, UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Turkey, Japan, Australia, India and Singapore. Not all tools work in every marketplace.

How do I get the best Helium 10 discount?

Yearly billing is the most consistent saving — Helium 10 markets it as up to 20% off, worth $360 a year on Platinum and $960 a year on Diamond. It also runs seasonal promotions around Prime Day, Black Friday and back-to-school, and its pricing page still has a promo code field at checkout.

Helium 10 FAQ: Your Top Questions Answered

Helium 10 packs over 30 Amazon, Walmart and TikTok Shop seller tools into one dashboard, with paid plans running from Platinum at $99 per month billed yearly up to Enterprise from $1,499 per month billed annually — and if you are serious about scaling, it usually earns that back in the first month. If you already know you want it, grab the current Helium 10 discount here.

From pricing breakdowns to technical features, account management to international support, here is everything you need to know about Helium 10 in 2026.

What Is Helium 10 and Is It Worth It?

Helium 10 has the most comprehensive Amazon seller tools, Walmart seller tools, and TikTok Shop tools in the industry. Whatever the job, there is a tool in the suite for it:

Identify a profitable product
Discover keywords to target
Optimize your listing
Ask buyers to write reviews
Manage inventory
Prevent coupon stacking
Streamline your PPC campaigns

The platform combines over 30 tools into one dashboard, covering everything from product research and keyword analysis to listing optimization and PPC management. The sales estimates underneath all of that research are also more accurate than the closest competitor’s — the numbers are further down.

Is it worth the investment? That depends on your business goals and current revenue. If you are serious about scaling your Amazon business beyond hobby-level sales, the data accuracy and time-saving features typically pay for themselves within the first month of use.

Helium 10 vs. Jungle Scout: Which Is Better?

The eternal debate in Amazon seller circles comes down to features, pricing and data accuracy. Both platforms offer three primary tool suites geared toward different levels of e-commerce sellers, but the differences matter.

Helium 10 generally offers more tools per plan and includes advanced features like the CPR method for product launches. Jungle Scout focuses on simplicity and ease of use. Helium 10’s Chrome extension provides more comprehensive data points, and its keyword research tools offer historical tracking that many sellers find invaluable.

For pricing breakdowns and a feature-by-feature analysis, read our full Helium 10 vs Jungle Scout comparison.

How Much Do Helium 10 Plans Cost?

Helium 10 runs three paid tiers: Platinum at $99 per month billed yearly ($129 billed monthly), Diamond at $279 per month billed yearly ($359 billed monthly), and Enterprise from $1,499 per month billed annually. The old Starter tier has been discontinued and no longer appears on the pricing page, so Platinum is now the cheapest paid option. The pricing structure is designed to scale with your business growth.

For a complete breakdown of what is included in each tier, see our detailed Helium 10 pricing guide, where we compare features, limitations and value across all plans.

Can you use Helium 10 for free?

Parts of it, but not on a plan. Helium 10 does not sell a free subscription tier — its pricing page runs Platinum, Diamond and Enterprise, with nothing underneath. What you can use without paying:

The Chrome extension, free to install; Helium 10 states in-product that it has over 1.2 million users
The standalone calculators in the Free Tools section of its site
Freedom Ticket, its training course

That is enough to sanity-check a product idea and get a feel for the data quality. It is not enough to run keyword research, listing optimisation or account tooling — those sit behind a paid plan.

A quick look at the paid plans

Helium 10’s pricing is three tiers, each building on the last with more features and higher usage limits.

Plan	Billed yearly	Billed monthly	Best for
Platinum	$99/month	$129/month	The entry-level paid plan and most popular choice — full access to most tools with reasonable usage limits
Diamond	$279/month	$359/month	Established sellers managing multiple products who need advanced analytics
Enterprise	From $1,499/month	—	Brands beyond $10M in yearly sales, quoted per account

There is no Starter plan any more. Helium 10 discontinued it, so the cheapest paid tier is Platinum.

For a closer look at where the jumps are worth paying for, read our guides on what Helium 10 gives away free and Platinum vs Diamond.

Answering Your Top Technical Questions

These are the technical points sellers ask about most, from data accuracy to ranking strategy.

How accurate is Helium 10’s sales data?

Data accuracy is what makes or breaks a product research decision. On average, Helium 10 estimates 38.2% of product sales perfectly correct (with 0 errors), while its closest competitor estimates 29.5% perfectly correct (with 0 errors), making Helium 10 almost 10% more accurate. Helium 10 gives an estimation within 22 units above or below actual sales; the closest competitor’s margin of error is 35 above or below.

The platform analyzes Best Seller Rank (BSR) fluctuations, review velocity and other data points to estimate sales volumes. No tool can be 100% accurate — Amazon does not share actual sales data — but Helium 10’s methodology consistently outperforms alternatives in independent testing.

What is the CPR Method in Helium 10?

CPR stands for Cerebro Product Rank. Cerebro is a keyword research tool that starts with you entering a competitor’s ASIN, and the CPR method tells you how many promotional sales you need to rank on page one for a specific keyword.

The number in Cerebro is a Static CPR number: the estimated number of promotional sales a product needs in order to rank in the top half of page one for that keyword. The score is proprietary, taking into account various attributes of the keyword and the products that rank for it.

The method has evolved since its introduction. The 2021 Helium 10 CPR score was developed and tested on more than 1,400 keywords and depends on additional factors including keyword search volume, use of the keyword in titles and listings, and even the age of a competitor listing. Preliminary use cases have shown this CPR score has a high 88% accuracy rate.

In practice, you run promotional campaigns — discounted sales through two-step URLs, for example — to generate the number of sales needed to signal relevance to Amazon’s algorithm and lift your organic ranking for the target keyword.

Managing Your Helium 10 Account

Account questions come up constantly as businesses grow and need to add team members or expand internationally.

Can multiple people use one account?

Account sharing policies vary by plan level. Higher-tier plans like Diamond and Enterprise include multi-user access, letting you add team members with different permission levels. Basic plans are designed for individual use.

If you need team access, upgrade to a plan that officially supports multiple users rather than sharing login credentials — that violates the terms of service and creates security risks. For growing teams, the extra cost is usually justified by the cleaner workflow and better data security.

For businesses that need heavy customization or multiple user management, look at Helium 10’s A La Carte options or contact their sales team about Enterprise solutions.

What countries and marketplaces are supported?

Helium 10 supports most major Amazon marketplaces worldwide:

North America: US, Canada, Mexico
Europe: UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Turkey
Asia-Pacific: Japan, Australia, India, Singapore

Everything beyond the original three markets (US, Canada and Mexico) has been added over time. Not all tools work in every marketplace — some features are limited to specific regions due to data availability or local regulations, so check Helium 10’s official documentation or ask their support team for the current list.

Walmart is also opening up to international sellers, and its marketplace is now open to sellers in China, India, Hong Kong, the United Kingdom, Canada, Japan and Mexico.

How to Get the Best Helium 10 Discount

Smart sellers always look for ways to cut tool costs, and Helium 10 runs promotional discounts often enough to be worth timing.

The most consistent saving is yearly billing — Helium 10 markets it as up to 20% off compared with month-to-month pricing. In hard numbers that is $360 a year on Platinum and $960 a year on Diamond. On top of that, Helium 10 frequently runs seasonal promotions during major selling periods like Prime Day, Black Friday and back-to-school.

New users can often find exclusive discount codes through affiliate partners or during promotional periods, and the pricing page still carries a “Have a promo code?” field at checkout. Note that Helium 10 does not run a countdown free trial, so no code extends one — the free Chrome extension is the no-cost option, and it is not a countdown either.

We track current codes and special offers in our Helium 10 Diamond plan review.

Final Verdict: Is Helium 10 the Right Tool for You?

The answer depends on your business stage, budget and growth ambitions:

Just testing Amazon FBA? The free Chrome extension provides enough to sanity-check product ideas and see what the platform’s data looks like.
Generating consistent revenue? Platinum offers the best balance of features and value.
Managing multiple products or brands? Diamond’s enhanced analytics and higher usage limits are worth the investment.

The platform’s strength is its comprehensive approach: instead of juggling multiple tools from different providers, you get everything in one dashboard. There is a learning curve, but the time invested pays dividends in better decisions and smoother operations.

Weigh your monthly Amazon revenue, current tool spend and the hours you lose to manual research. If Helium 10 saves you 10+ hours a month while improving your product research accuracy, the subscription cost becomes negligible next to the opportunity cost of your time.

Our advice: start with the free Chrome extension to see how the data holds up against real listings, then pay for a tier once research becomes weekly work. Match the plan to what your business needs now while leaving room for growth, and Helium 10 will keep supplying the data behind smarter decisions in 2026 and beyond.

For a closer look at how one of the core tools performs day to day, read our Helium 10 Xray review.