SmartScout Traffic Graph: How to Use Amazon's Frequently Bought Together Map

SmartScout’s Traffic Graph maps Amazon’s “frequently bought together” and also-viewed links around any ASIN or keyword, so you can see which listings send shoppers to which. It is on the Business plan, $239 a month billed yearly or $299 monthly (checked 10 October 2026), where the plan card calls it “Customer Traffic Networks”. Its main use is finding product pages to target with ads.

This page covers what the graph shows, how SmartScout suggests using it, and where its numbers come from. Whether SmartScout as a whole is worth paying for is the job of our SmartScout review.

Correction (10 October 2026): this page previously gave Business as $187 a month. SmartScout has raised its prices since our 1 August 2026 check; Business is now $239 a month billed yearly or $299 monthly.

What the Traffic Graph shows

SmartScout’s Traffic Graph page (its old /traffic-graph address redirects there) calls it the “Frequently Bought Together Graph (also called the Traffic Graph)”, a feature that “visualizes Amazon’s ‘frequently bought together’ product relationships”. Its features hub describes “a node graph of the products shoppers move between: the frequently bought together and also-viewed relationships mapped visually”, and adds that “every edge on that graph is either a targeting opportunity or a dependency worth defending” (both checked 10 October 2026).

The workflow, per SmartScout:

1. Enter a keyword or ASIN, and SmartScout builds the graph of related products around it.
2. Related products are ranked by “traffic strength”, which SmartScout measures using “each product’s estimated monthly revenue”.
3. Double-click the product you care about to open a table of its related products, sortable by traffic strength or ASIN, and export it to Excel.

Where “traffic strength” comes from

This detail changes how you should read the graph. Traffic strength is not a count of shoppers moving between pages: SmartScout says it measures it with each product’s estimated monthly revenue. The links come from Amazon’s recommendations; the weighting comes from SmartScout’s revenue estimates. A high-revenue product linked to yours is a strong edge in SmartScout’s terms, whether or not many shoppers actually take that path.

Three ways SmartScout suggests using it

SmartScout’s Traffic Graph update post, published on 1 September 2021 after it rebuilt the tool to “pull in far more data”, lists three uses. Two of them, ad targeting and bundles, are still on the current product page; the variations use isn’t.

• Product-targeting ads. Search the top products in your market, download their traffic sources, and add the ASINs with the highest traffic strength to your campaigns. The current page suggests copying “the top 20 to 30 ASINs into your Amazon advertising campaign” and repeating the process for each competing product.
• Best-selling variations. The graph shows which variations get the most inbound traffic. SmartScout itself says this “shouldn’t be treated as a guarantee of sales”.
• Bundles. Look at what is linked to the products you already sell, and combine the strongest pairs into bundles.

How can Traffic Graph help you win market share?

For a seller, the graph is a map of where shoppers in your category look next. Product-targeting ads on pages that already send traffic to your competitors put your listing in front of shoppers who are close to buying. That is how Traffic Graph can move share: one campaign at a time, not through a market-share figure of its own.

What it offers big CPG and enterprise brands

For a large brand, the useful view is the reverse. SmartScout’s features hub says the graph lets you “see which competitors you are feeding traffic to”. Listings of yours that send shoppers to a rival are leaks to defend, with your own product-targeting ads or bundles. Brands that need share figures themselves will want SmartScout’s Subcategory Brand Market Share (Business) or the historical Market Share data in Scope (Enterprise).

Which plan includes it

Business costs $239 a month billed yearly or $299 monthly (checked 10 October 2026). Essentials costs $99 or $119 and doesn’t include the graph. Our SmartScout pricing page compares the plans in full.

Two notes on the plan. Every plan, Basic included, has a Product Traffic Sources row, quoted above from SmartScout’s tooltip. And SmartScout’s own Traffic Graph page says it “is included for free with a SmartScout subscription”, while the pricing table ticks it only for Business and Enterprise. Go by the pricing table.

Limitations

• Revenue-weighted, not observed traffic. Traffic strength comes from SmartScout’s revenue estimates, as above.
• An unsourced sales claim. SmartScout’s page says using the frequently bought together section “translates into a sales increase of up to 35%”, without saying whose sales or how that was measured. Treat it as marketing.
• Business-only. You can’t add it to Essentials on its own.

Traffic Graph vs Relevant Products vs Brand Reports

All three come with Business, so you choose by question, not by budget:

• Traffic Graph: where do shoppers go next from a product page? Use it to find pages to advertise on and bundles to build.
• Relevant Products: which products compete most closely with this one? Use it to build a competitor set.
• Brand Reports: how does one brand perform against its closest rival? Use it for brand research and pitches.

If you source wholesale, our guide to SmartScout for wholesale shows where the brand and seller tools fit.

What this page is based on

SmartScout’s Traffic Graph page, features hub, 2021 Traffic Graph update post and pricing page (plan cards, comparison table and tooltips), all checked on 10 October 2026. This page is based on SmartScout’s own documentation of the feature. Our methods are on how we test.