Helium 10 Netherlands: Amazon.nl Gets 15 Tools, Not the Full Suite (2026)

Yes, Helium 10 works for Amazon.nl, but with 15 tools rather than the full suite. Its help-center market table lists Black Box, the Chrome extension, Cerebro, Magnet, Keyword Tracker, Profits and Helium 10 Ads (Sponsored Products and Brands) for the Netherlands, and leaves out Index Checker, Listing Builder, Portals, Follow-Up and both Market Trackers. You still pay full price: Platinum is $99 a month billed yearly (checked 10 October 2026).

This guide covers exactly what Helium 10 lists for Amazon.nl, what that means for Dutch keyword research, how to connect a seller account, the prices, and why the alternatives are thin for the Netherlands. Our guide to Helium 10 marketplaces shows how the Netherlands compares with the other 20 markets on Helium 10’s list; our Helium 10 review covers what the suite is like to use.

What Helium 10 lists for Amazon.nl, and what it leaves out

Helium 10’s help-center article “Which Tools Are Supported in Which Markets?” has a tab for “The Netherlands”. Here is that tab against the US one, as of 10 October 2026 (Helium 10 last edited the article on 10 December 2025):

The research core survives: you can find products in Black Box and Xray, reverse-search Dutch listings in Cerebro, and track ranks in Keyword Tracker (on Diamond, or with the paid add-on on Platinum). What goes is checking and monitoring. There’s no Index Checker to confirm Amazon.nl has indexed your keywords, no Follow-Up for review requests, and no Market Tracker to watch a Dutch niche, including the Market Tracker 360 add-on, which starts at $650 a month.

Correction (10 October 2026): this page previously said Market Tracker 360 tracks competitors in the Netherlands and that Index Checker works there with restrictions. Helium 10’s market table lists neither for Amazon.nl. The page also recommended Inventory Protector, which Helium 10 sunset on 30 September 2025, and Frankenstein, now renamed Keyword Processor.

Dutch keyword research: thinner support than for German or French

Amazon.nl’s language settings offered Dutch and English when we checked on 10 October 2026. Helium 10’s language tools stop short of Dutch:

• No translation. Cerebro and Magnet can translate keyword results between seven languages, including German and French, but not Dutch.
• Keyword Processor. Listed for Amazon.nl, but Helium 10’s market article describes it as English-dependent, working only on Latin-script text. Dutch keyword lists meet the script requirement; how well it handles Dutch is left unsaid.

So build Dutch keyword lists from what Cerebro shows competing Amazon.nl listings ranking for, and read the volumes as Helium 10’s own estimates; its help center says only tools such as Profits and Alerts use data straight from Amazon’s API.

Connecting Amazon.nl, click by click

Amazon’s developer documentation lists the Netherlands in its European group, with Seller Central at sellercentral.amazon.nl. Following Helium 10’s connection guide, a Dutch account goes in like this:

1. In Helium 10, open the account menu at the top right (shown in the screenshot below) and pick Connections.
2. Choose + Add Seller Account, then Connect to Amazon, give the account a name you’ll recognise and set the region to the option the guide’s screenshot shows as “European Union” (NL is in its list).
3. Approve the authorization. Helium 10 warns that some tools can take up to a day to fill with Amazon.nl data.
4. For Amazon.nl ad spend in Profits, connect your ads account too, with + Add PPC Account.

You don’t need a paid plan to connect: Helium 10’s token FAQ (28 August 2026) allows 2 connections on a free account and on Platinum, and 10 on Diamond, although most tools on a free account are limited. Dutch sellers still on Amazon’s Individual plan will need to upgrade, because Helium 10’s pre-connection checklist accepts only Professional accounts, connected by their primary user.

What Helium 10 costs a Dutch seller

The bill comes in US dollars, with tax added at checkout, and there is no euro price list (Helium 10 pricing, checked 10 October 2026). Euro figures use the European Central Bank’s reference rate for 9 October 2026:

Card fees and tax come on top. Helium 10 Ads (formerly Adtomic) comes with Diamond and above, not Platinum, and Diamond adds 2% of managed ad spend; on Amazon.nl it covers Sponsored Products and Brands only. Our Helium 10 pricing guide has the rest of the tier detail.

What costs nothing:

• The Chrome extension, which Helium 10 lists for Amazon.nl. Helium 10’s pricing page claims 860K+ active extension users, and its Chrome Web Store listing showed 1,000,000 users on 10 October 2026. Full extension access starts at Platinum.
• A limited free account. The pricing page lists no free plan, but Helium 10’s help center describes one (for example, 5 lifetime Black Box searches and no Cerebro or Magnet).

Paid plans have no trial period. What Helium 10’s terms offer instead is a 7-day full-refund window on a first purchase; renewals aren’t refundable.

The alternatives are thin for the Netherlands

This is where Helium 10’s 15 tools look better than they first seem, because its main rivals barely cover Amazon.nl:

• Jungle Scout puts the Netherlands in its “limited support” group (help center, updated 31 October 2024), and Amazon.nl isn’t among the stores where its browser extension works.
• SmartScout’s list of the 12 marketplaces it tracks (changelog, 3 September 2026) doesn’t include the Netherlands.
• Data Dive’s homepage list of 10 marketplaces doesn’t include it either.

Fifteen tools puts the Netherlands in the bottom half of Helium 10’s European table. Of the European stores in that table that we write guides for, only Sweden gets a shorter list, with no research tools at all; our Helium 10 Sweden guide covers it.

Who should use Helium 10 on Amazon.nl

• Sellers who research Dutch products and keywords themselves: Black Box, Xray, Cerebro, Magnet and Keyword Tracker are all listed, and none of the three rivals above claims full support for the Netherlands.
• Sellers who rely on review requests, indexing checks or niche tracking: Follow-Up, Index Checker and both Market Trackers aren’t listed, so plan for other tools.
• Sellers who also sell on Amazon.de: Germany gets a longer list, with Index Checker, Follow-Up and both Market Trackers; see our Helium 10 Germany guide.
• Dutch-speaking sellers in Belgium: Amazon.com.be offers Dutch, but Helium 10 doesn’t list the Belgian store; our Helium 10 Belgium guide explains what that means.

Correction (10 October 2026): this page previously said Helium 10 “states in-product” that its extension has over 1.2 million users, that connecting a seller account requires a paid plan, and that the refund window “essentially creates a risk-free trial period”. The extension figures above are Helium 10’s and the Chrome Web Store’s current numbers, the token FAQ allows connections on a free account, and the refund window covers first purchases only.