Helium 10 Marketplaces: Which Tools Work in Each Amazon Market

Helium 10’s help center lists 21 Amazon marketplaces, and tool support differs sharply between them. Only the United States tab lists every tool. Canada, Mexico, the UK, France, Italy and Spain list everything except Listing Builder, with fewer ad types. Sweden lists no research tools. Helium 10 last edited the list on 10 December 2025; we checked it on 10 October 2026. The price is the same in every market.

This page is the hub for our country guides: each marketplace below links to its own guide where we have one. The tool lists come from Helium 10’s article “Which Tools Are Supported in Which Markets?”. For a verdict on the suite as a whole, start with our Helium 10 review.

The 21 marketplaces in Helium 10’s table

Helium 10 sorts its markets into four regions. Each country gets a tab listing supported tools in six groups: product research, keyword research, listing optimization, marketing, operations and analytics. The counts below are entries on each tab. Managed Refund Service and Helium 10 Ads count as one entry each, and an entry marked “Limited” or “Partial” still counts. Magnet also counts on its own, because the table still lists it beside Cerebro, although a help-center notice dated 6 January 2026 says Helium 10 has merged Magnet into Cerebro.

Store addresses and currencies come from Amazon’s own documentation: its list of Seller Central URLs and the Amazon Ads API’s limits by marketplace, which give each store’s currency. We also loaded every store on 10 October 2026. Helium 10 abbreviates some addresses (“amazon.br”, “amazon.jp”); the tables use the real ones.

North and South America

Europe

Middle East and Africa

Far East and India

SP, SB and SD are Amazon’s Sponsored Products, Sponsored Brands and Sponsored Display ad types. Helium 10 doesn’t explain the “SV” it adds for the US and Brazil. When we loaded amazon.cn on 10 October 2026, it showed a portal page linking to Amazon’s other services rather than a shop.

Helium 10’s About and pricing pages advertise “24+ Marketplaces Supported” without naming them. The help-center table is the only itemized list we found, and it counts 21 Amazon marketplaces; Walmart and TikTok Shop come on top.

Amazon stores the table leaves out

Amazon’s developer documentation lists 23 marketplaces. Helium 10’s table covers 20 of them, adds China, and leaves out three:

• Belgium (amazon.com.be, EUR). Amazon launched the Belgian store on 18 October 2022. The only mentions of Belgium we found in Helium 10’s help center are two Managed Refund Service articles, which list it for FBA fulfillment-fee claims. Our guide to Helium 10 in Belgium covers what that leaves you with.
• Ireland (amazon.ie, EUR). A search of Helium 10’s help center for “Ireland” returned no articles.
• South Africa (amazon.co.za, ZAR). Not in the table either.

An unlisted store isn’t necessarily a blocked one, and Helium 10 doesn’t say what happens if you point a tool at it. It does mean you would be paying for support Helium 10 doesn’t document.

Which markets list the tool you need

If one tool decides the question for you, read the table the other way round:

Two caveats come from Helium 10’s own documents. First, most of the numbers are estimates. Its help center says Profits, Refund Genie, Follow-Up and Alerts use “actual Amazon data” from Amazon’s API, while sales estimates, search volumes and ranks come from Helium 10’s own models (How Does Helium 10 Get Its Data?). Our explainer on how Helium 10 gets its data goes further.

Second, language. The market article warns that Keyword Processor “is English language-dependent and will work only with the Latin/Roman alphabet”, which matters for Japanese or Arabic keyword lists. Cerebro and Magnet can translate keyword results between English, Spanish, German, Chinese, Japanese, French and Italian; Portuguese, Dutch, Swedish, Arabic and Hindi aren’t on that list.

Connecting more than one marketplace

Profits, Alerts, Follow-Up and the ads tools need your own account data, which Helium 10 reads through “tokens”: authorizations you grant from Amazon Seller Central. Its connection guide (last edited 24 February 2025) runs like this:

1. Open the drop-down under the Helium 10 icon at the top right of the dashboard and choose Connections.
2. Click + Add Seller Account, then Connect to Amazon.
3. Give the account an alias and select its marketplace region.
4. Confirm the authorization. Helium 10 says some tools can take up to 24 hours to fill with data.
5. Repeat with + Add PPC Account if you want advertising data in Profits and Helium 10 Ads.

The connection guide’s text doesn’t name the region options, but its screenshot of the dialog (an image from February 2022) shows three: “North America (US / CA / MX / BR)”, “European Union (DE / ES / FR / IT / UK / IN / TR / NL / AE / EG / SA / SE / PL)” and “Asia (AU / JP / SG)”. They follow the three groups in Amazon’s developer documentation, which calls them North America and Brazil; Europe, Middle East, India and Africa; and Far East. So the UAE and India go under European Union, and Japan and Australia under Asia. Each connection is one Seller Central account in one of those regions.

Helium 10’s pre-connection checklist lists the conditions that, if unmet, it says may cause connection problems: a Professional seller account (Individual accounts aren’t supported), logging in as the primary user rather than a sub-user, an account in good standing, and a 48-hour wait after Amazon verifies a new account.

The number of connections depends on the plan. Helium 10’s pricing table lists 2 connected accounts on Platinum and 10 on Diamond, its token FAQ (28 August 2026) allows 2 on a free account, and the Enterprise card promises “15+ seller accounts”. The same FAQ warns that disconnecting a token permanently deletes the historical data tied to it.

Correction (10 October 2026): this guide previously said Diamond connects 5 accounts, that free accounts can’t connect any, and that Walmart connects with API keys. Diamond’s limit is 10 (5 is its multi-user login count), the token FAQ gives free accounts 2, and Walmart now connects through an app.

Walmart and TikTok Shop

Helium 10 sells itself as a toolkit for Amazon, Walmart and TikTok Shop sellers, and its pricing FAQ says Platinum and above get full Chrome extension access on all three. What its help center documents for Walmart:

• Connecting: since November 2025, a Walmart seller account connects through an authorized app instead of API keys, and its data reaches Profits after a 24–48 hour sync (Helium 10 help center, updated 9 October 2026).
• Research: Cerebro offers walmart.com as a marketplace, and Xray works on Walmart.com search pages. Both how-to articles date from March 2023, when Helium 10 still called Cerebro for Walmart a beta.
• Ads: Walmart Ads accounts join Helium 10 Ads through a manual onboarding with Helium 10’s support team.

The TikTok Shop section of the pricing table lists a profitability calculator, an Amazon-to-TikTok listing converter, Profits, influencer tools, and fulfillment of TikTok orders from Amazon FBA stock. Our Helium 10 Walmart guide covers the Walmart side in more depth.

How Helium 10’s coverage compares

Competitors publish their own lists, and all of them are shorter:

Jungle Scout’s “limited support” group is India, Japan, the Netherlands, Turkey, Saudi Arabia, the UAE, Australia, Singapore and Brazil. None of the three competitors lists Sweden, Belgium, Poland or Egypt. For features and price head to head, see Helium 10 vs Jungle Scout.

What Helium 10 costs, whichever store you sell in

Helium 10 has one price list, in US dollars, for every marketplace: “All prices are in USD and charged with applicable taxes added at checkout.” From its pricing page, checked 10 October 2026:

Helium 10 Ads (formerly Adtomic) comes with Diamond, not Platinum, and on Diamond Helium 10 charges a 2% management fee on all ad spend in profiles set to Managed, with no minimum. The pricing page lists no free plan; a limited free account exists, and the Chrome extension is free to install. There’s no free trial of the paid plans, but Helium 10’s terms give a full refund if you cancel within 7 days of your first purchase. The tier-by-tier detail is in our Helium 10 pricing guide, and the tools themselves are covered in Helium 10 features.

Choosing a marketplace with Helium 10 in mind

Tool coverage is a fair tiebreaker, not a reason to pick a country. Three checks before you expand:

• Does your workflow survive the move? If your process starts in Black Box and the Chrome extension, Brazil and Sweden break it. If it ends in Follow-Up, the Netherlands, Japan and the UAE do.
• How many connections will you need? One per Seller Central account. A seller with accounts in North America, Europe and Japan needs three, one more than Platinum allows.
• Are you paying for tools you can’t use? The price doesn’t change by market, so a seller who only sells on Amazon.se pays for a research suite Helium 10 doesn’t list for Sweden.

If you already sell in the US with FBA, there is a cheap first step. Amazon’s Remote Fulfillment with FBA lets you offer US stock on Amazon.ca, Amazon.com.mx and Amazon.com.br without shipping it there, and Helium 10 lists Canada and Mexico with all of its US tools except Listing Builder.