Helium 10 Features in 2026: Every Tool, What It Does and Which Plan Has It

Helium 10’s website groups its tools under seven headings: Helium 10 AI, Product Research, Keyword Research, Product Listing Optimization, Daily Operations, Performance Analytics and E-Commerce Advertising (checked 10 October 2026). Platinum, at $99 a month billed yearly, covers the research tools with caps. Helium 10 Ads, built-in rank tracking and the full AI agent come with Diamond, at $279 a month billed yearly.

Correction (10 October 2026): an earlier version of this page listed Trendster as a current tool and said Helium 10 includes Adtomic, now Helium 10 Ads, without saying it needs Diamond. Helium 10 retired Trendster on 30 September 2025, and Platinum doesn’t include Helium 10 Ads.

Plan limits for the main Helium 10 tools

Most tools are on both paid plans with different caps. These come from the comparison table on Helium 10’s pricing page unless marked otherwise. Where Helium 10’s help-center plan guide (13 May 2026) disagrees with the table, the cell says so.

Monthly billing costs $129 for Platinum and $359 for Diamond. Enterprise starts at $1,499 a month, billed annually through a demo, and the table leaves its column blank. Helium 10’s pricing page lists no free plan; its help center describes a limited free account, with 5 lifetime Black Box searches and no Cerebro or Magnet, and the Chrome extension is free to install. There’s no free trial of the paid plans. Our Helium 10 pricing guide covers the plans in full, and our Helium 10 review weighs whether the suite is worth paying for.

Helium 10 AI tools

Helium Agent

Helium is an AI agent inside Helium 10, launched on 24 August 2026; Helium 10’s press release said that at launch it focused on analysis and recommendations. The pricing page lists it on the Diamond card as “Keyword, Listing, Ads, and Operations intelligence in one conversation”. Helium 10’s Helium Agent guide (27 August 2026) says free and lower-tier accounts get only its Knowledge Agent, which answers how-to questions; the Ads, Commerce, Research and Billing agents that work with your account data need Diamond or above.

Helium MCP

The MCP connector lets AI tools such as Claude, ChatGPT and Codex query your Helium 10 data. Helium 10’s MCP guide (updated 6 October 2026) says Diamond and above include 1,000 calls a month, with $50 top-ups for 500 more, and that it covers 13 Amazon marketplaces plus Walmart and TikTok Shop in the US. Our Helium 10 API page covers programmatic access, and our AI tools for Amazon sellers guide compares Helium and the MCP connector with other vendors’ AI features.

Helium 10 product research tools

Chrome Extension

The extension adds Helium 10 data to Amazon and Walmart pages, including Xray, keyword tools, an ASIN grabber, a profitability calculator and competitor inventory tracking, according to its Chrome Web Store listing. It’s free to install, and Helium 10’s pricing FAQ says full access needs Platinum or above. The pricing table also lists two influencer tools in the extension, a product opportunity finder and product-data browsing, on both plans. Helium 10 claims 860K+ active users; the Chrome Web Store showed 1,000,000 users on 10 October 2026. See our Chrome extension guide.

Xray

Inside the extension, Xray shows sales, revenue, price and competition figures for the products on an Amazon or Walmart search page, plus a Success Score built from revenue and review thresholds you choose, according to its product page. See our Xray guide and our explainer on what the Success Score means.

Black Box

Black Box filters Helium 10’s database of Amazon and Walmart listings by sales, price, reviews and competition to build a shortlist of product ideas, and can show a brand’s or seller’s catalog ranked by performance (product page). Helium 10’s plan guide lists 250 uses a day on Platinum and Diamond.

Product Launchpad

Product Launchpad turns a chosen product into a launch plan, with a keyword roadmap, a budget and stock forecast, and a launch checklist built with AI, according to its product page. The pricing table’s “Launch a product” row is ticked for both plans.

Helium 10 keyword research tools

Cerebro

Cerebro lists the keywords up to 10 ASINs rank for, organically and in sponsored results, with Helium 10’s search volume, ranks and scores. Helium 10 has merged Magnet into it, and Platinum gets 100 searches a month across both. See our Cerebro guide.

Magnet

Magnet expands a seed keyword into related keywords, and a second tab scores up to 200 keywords you already have. Helium 10’s help center says it now lives inside Cerebro as “Cerebro (Plus Magnet)”, though the Solutions menu still lists it separately. See our Magnet guide.

Keyword Tracker

Keyword Tracker follows your products’ organic and sponsored ranks for chosen keywords, checking once a day or hourly with its Boost feature, per Helium 10’s help center, and suggests keywords you’re missing. The pricing table offers it to Platinum only as a paid add-on, although Helium 10’s plan guide still lists 500 tracked keywords on that plan, so ask Helium 10 which applies before you buy. Our keyword search history guide explains rank history and search-volume history.

Helium 10 listing optimization tools

Listing Analyzer

Listing Analyzer scores a listing from 1 to 10 against Amazon best practices and benchmarks it against up to 10 competitor ASINs, with 50 uses a month on Platinum and 150 on Diamond. See our Listing Analyzer guide.

Listing Builder

Listing Builder is Helium 10’s listing editor, with AI-written drafts, keyword suggestions and one-click sync to Seller Central, according to its product page. The pricing table ticks AI-enhanced “Build product listings” for Diamond only, while its “Easily create SEO-friendly listings” row is ticked for both plans. Helium 10’s plan guide, by contrast, gives Platinum 20 Listing Builder listings and 5 lifetime uses of AI-generated listings.

Product Listing Converter

Product Listing Converter bulk-converts Amazon listings into TikTok Shop listings. Platinum gets 3 SKUs, lifetime, and Diamond has no cap in the pricing table. The table’s TikTok Shop section also lists a profitability calculator, TikTok profit reporting in Profits, an influencer finder, MCF fulfillment from your FBA stock, a product finder, TikTok Hot Videos (trending videos that sell products) and Influencer Messenger (AI-written bulk outreach to creators). Diamond shows no caps on these, while Platinum has limits on most, such as 300 Product Finder searches a day and 250 Influencer Messenger messages a month.

Keyword Processor, Scribbles and Index Checker

Keyword Processor, the tool once called Frankenstein, cleans and de-duplicates long keyword lists, and Scribbles is a listing editor that tracks which keywords you’ve used against each field’s limits. Neither is in the Solutions menu, but both still have product pages. Index Checker tests whether Amazon has indexed a listing for each keyword; it no longer has a product page, but the help center still documents it with plan limits.

Helium 10 daily operations tools

Profits

Profits is Helium 10’s sales and profit dashboard for Amazon, Walmart and TikTok Shop, covering gross revenue, net profit after estimated costs, refunds, promotions and restock suggestions (product page). Helium 10’s help center says it uses data from Amazon’s API rather than estimates. The Platinum card lists “Limited profit reporting” and Diamond’s “Profit and loss reporting”. See our Profits guide.

Follow-Up

Follow-Up sends automated buyer emails triggered by events such as delivery, with ready-made templates. The plan guide gives Platinum 5,000 emails a month and Diamond 15,000.

Seller Assistant

Seller Assistant is a Chrome extension for sending Amazon review requests from Seller Central. Helium 10’s help center says it has been discontinued and recommends Follow-Up instead (notice dated 11 June 2026), although the Solutions menu and its product page still list it. Our Seller Assistant page has the background.

Inventory Management

Inventory Management forecasts stock, suggests restock quantities, and handles purchase orders and shipments to Amazon. Platinum covers 40 SKUs and Diamond 500.

Managed Refund Service and Refund Genie

Managed Refund Service is a done-for-you service in which Helium 10 files FBA reimbursement claims on your behalf, for the 15% or 10% fee in the table above. Refund Genie, the older do-it-yourself reimbursement tool, still has a product page and a help-center section but isn’t on the pricing page or in the Solutions menu. See our Refund Genie guide.

Alerts

Alerts monitors your own listings for a lost Buy Box, new sellers, suppression and changes to price, title, category or dimensions, and can text you about the two most urgent events. Platinum covers 5 ASINs and Diamond 200. See our Alerts guide.

Helium 10 analytics tools

Insights Dashboard

The Insights Dashboard is Helium 10’s customizable home screen for business performance, competitor tracking and automated insights such as “Listing Suppressed” or “Organic Rank Dropped”, according to its product page. Dashboards are on both plans, but the table ticks “Insights and recommendations” for Diamond only. See our Helium 10 dashboard guide.

Market Tracker

Market Tracker follows a niche you define, with revenue, units, reviews and share of voice for your products and your competitors’ (product page). Platinum tracks 3 markets and Diamond 5. Market Tracker 360, which is sold through a demo, is a Diamond add-on from $650 a month. See our Market Tracker guide.

Search Query Analyzer

Search Query Analyzer shows Amazon’s Search Query Performance data for your own ASINs next to Helium 10’s rank data, without downloading reports. Helium 10’s help center says it’s for Diamond-and-above users who are brand-registered with Amazon.

Helium 10 advertising tools

Helium 10 Ads (formerly Adtomic)

Helium 10 Ads creates and manages Amazon ad campaigns with AI Advertising, rules, keyword harvesting and dayparting. It comes with Diamond, not Platinum, and Helium 10 charges 2% of all ad spend in profiles set to Managed, with no threshold. See our Helium 10 Ads guide.

Influencer Finder

Influencer Finder searches Helium 10’s database of Amazon and TikTok influencers by category, bio keywords and engagement (product page). Platinum gets 10 uses and Diamond 250 a day.

Training included with Helium 10 plans

The pricing table’s Learning section lists three courses. Freedom Ticket, Helium 10’s Amazon FBA course, costs $997 on its own, and it is included with Platinum and above; see our Freedom Ticket review. Ads Academy, Amazon Ads training, comes with both plans. Exit Ticket, a course on preparing a business for sale, is ticked for Diamond but not Platinum; see our Exit Ticket guide. Helium 10’s courses on its own software are covered in our Helium 10 Academy guide.

Free Helium 10 tools

Helium 10’s free tools page listed eight on 10 October 2026:

• Amazon Keyword Tool, which Helium 10 calls a “Limited Demo of Magnet”;
• PPC Audit, a free evaluation of your ad campaigns on five indicators;
• Chrome Extension, free to install, with limited access until you pay;
• Amazon Anomaly Tracker, which flags sitewide ranking and indexing glitches;
• Amazon Sales Estimator, which estimates monthly sales from a best-seller rank and category;
• Amazon Trending Products, which lists top sellers by category;
• URL Builder (GEMS), for links that send outside traffic to a listing;
• FBA Calculator.

Our page on what Helium 10 lets you use for free goes into more detail.

Retired, renamed and merged Helium 10 tools

How Helium 10’s data, marketplaces and Walmart support work

• Most figures are estimates. Helium 10’s help center says Profits, Refund Genie, Follow-Up and Alerts use data from Amazon’s API, while sales, search volume and rank figures come from its own models. See how Helium 10 gets its data.
• Coverage varies by country. Helium 10’s help center lists 21 Amazon marketplaces, with far fewer tools in the smaller ones; our Helium 10 marketplaces guide has the country-by-country picture.
• Walmart is partial. Xray, Black Box, Profits and Helium 10 Ads all have some Walmart support, at different depths; see Helium 10 for Walmart.

Which Helium 10 tools matter at your stage

Most sellers use a handful of these tools, not all of them, so start from the row that matches your stage and add tools when a real need appears.