Best Amazon Analytics Tools for Sellers in 2026: Profit, Sales and Inventory

The best Amazon analytics tool for most sellers is a profit dashboard, and Sellerboard is the cheapest full one here: $19 a month for up to 3,000 orders, with a one-month free trial and no card (Sellerboard’s pricing, checked 10 October 2026). Choose Helium 10 if you want sales, inventory and keyword analytics in one subscription. Seller Central’s own reports cost nothing.

This guide covers seller analytics: your own sales, profit and stock. If you meant analytics on search terms and keywords, see our guide to Amazon search analytics tools; for competitors, brands and categories, see Amazon market intelligence tools.

How we picked. We compared seven tools on the jobs most sellers buy analytics for: profit per product after Amazon fees, ad spend and refunds; sales trends; and stock levels and reorder timing. Prices, order limits and plan contents come from each vendor’s own pricing page, checked 10 October 2026. We didn’t connect a seller account to these tools for this guide, so we don’t rank them on data accuracy; how we test explains our method.

The seven Amazon analytics tools compared

“Best for” is our judgement from each vendor’s plan table: who gets the most from that tool at its entry price.

Best for profit per product: Sellerboard

Sellerboard is a profit dashboard first. Every plan includes the same core features: a real-time profit dashboard, listing change alerts, PPC optimization, inventory management, refunds for lost inventory and an LTV (lifetime value) dashboard. Plans differ by volume and a few extras: follow-up emails or review requests (150 a month on Standard, 6,000 on Professional), automated reports, and extra seller accounts and users. Only Enterprise lets you set each user’s access by account, marketplace and product.

Sellerboard Standard costs $19 a month, or $179 a year billed annually; Professional is $29 ($279 a year), Business $39 ($369) and Enterprise $79 ($759). Sellerboard offers a 1-month free trial with no credit card (checked 10 October 2026).

The order limit is the number to check: 3,000, 6,000, 15,000 or 50,000 orders a month, and Sellerboard says it supports accounts with up to 30,000 products. Annual billing saves about 20%.

• Why it wins: the lowest entry price of the full profit dashboards here, the same core profit, PPC, inventory and lost-inventory features on every plan, and a trial long enough to reconcile one month’s payouts.
• Where it stops: it has no product or keyword research. If you need market data too, our SmartScout vs Sellerboard comparison shows how the two split the work.

Our Sellerboard review covers the dashboards in more detail.

Best all-in-one: Helium 10

Helium 10 puts its analytics on the same subscription as its research, listing and advertising tools. Its pricing table ticks “Profit tracker” and “Business performance dashboards” on both Platinum and Diamond. Inventory management covers 40 SKUs on Platinum and 500 on Diamond, and “Insights and recommendations” is Diamond only (checked 10 October 2026).

Helium 10 Platinum costs $99 a month billed yearly, or $129 billed monthly; Diamond costs $279 a month billed yearly, or $359 billed monthly (Helium 10’s pricing page, checked 10 October 2026). There is no free trial of the paid plans; Helium 10’s terms give a full refund if you cancel within 7 days of your first purchase.

Helium 10’s Profits page says the tool tracks orders, units sold, ROI, margins, promotions and refunds, and gives restock suggestions, for Amazon and Walmart sellers. The Insights Dashboard comes with Platinum and Diamond, but its automated Insights, such as products trending down or organic rank dropping, are “only included in the Diamond and Enterprise tiers”, according to Helium 10’s help center.

• Why it wins: one subscription for analytics plus Cerebro keyword research, listing tools and (on Diamond) Helium 10 Ads.
• Where it stops: Platinum’s 40-SKU inventory cap is tight for a growing catalog, and the automated insights need Diamond.

Our Helium 10 Profits review goes through the dashboard, and Helium 10 pricing compares the plans.

Best with product research: Jungle Scout

Jungle Scout’s help center groups Sales Analytics and Profit Tracker under “Sales & Profitability Analytics” in its Catalyst plans. On the pricing table, Sales Analytics and Inventory Manager start on Growth Accelerator, which costs $49 a month billed annually ($588) or $79 monthly (Jungle Scout’s pricing page, checked 10 October 2026). Starter, at $29 a month billed annually, includes neither.

That makes Jungle Scout sensible when you want product research and sales analysis in one place and your catalog is small. Catalyst works with Seller Central only, not Vendor Central. There is no free trial; new customers on regularly priced plans get a 7-day money-back guarantee. See our Jungle Scout pricing guide for each plan’s limits.

Profit dashboards priced by order volume: Shopkeeper and SellerLegend

Both price by how many orders you process, so check your monthly average before choosing.

Shopkeeper costs $20 a month for up to 250 orders, $45 for 1,000, $90 for 5,000 and $250 for 10,000, with custom pricing above that and a free trial (Shopkeeper’s pricing, checked 10 October 2026). Its feature list includes profitability by ASIN, SKU and marketplace, bulk upload of product costs, inventory valuation, VAT configuration and reports, PPC analysis, accounting reports and attribution of reimbursements and clawbacks. Its entry price is close to Sellerboard’s, but Sellerboard’s $19 plan allows 3,000 orders against Shopkeeper’s 250, so choose Shopkeeper for its accounting and VAT reporting rather than on price.

SellerLegend costs $49.99 a month for up to 2,500 orders, $59.99 for 5,000, $69.99 for 15,000 and $99.99 for 50,000, and includes every feature on every plan (SellerLegend’s pricing, checked 10 October 2026). Extra orders cost $0.002 each, and the free trial runs 21 days without a card. It lists unlimited Amazon accounts across North American, European and Far East marketplaces, a REST API and an MCP server for AI assistants, which suits teams that feed their numbers into other software.

Inventory analytics: when you need more than a stock count

For most sellers, the inventory views above are enough: Sellerboard includes inventory management on every plan, Helium 10 covers 40 or 500 SKUs, and Jungle Scout’s Inventory Manager comes with Growth Accelerator. Amazon also gives each Professional seller with FBA stock an Inventory Performance Index (IPI) score.

Brands with long supplier lead times and many SKUs sometimes need forecasting software. SoStocked’s “Inventory + Profit” plan starts at $175 a month, with a free trial, and lists demand forecasting, reorder alerts, purchase-order creation and an overstock-fee dashboard for the US marketplace (SoStocked’s pricing, checked 10 October 2026).

Free analytics already in Seller Central

Before paying for anything, use what Amazon gives you. Amazon’s seller blog describes the Sales dashboard under Business Reports for monitoring sales and downloading reports, the IPI score for inventory, and the FBA dashboard for shipments (Amazon). Registered brands also get Brand Analytics free; our Brand Analytics guide explains its dashboards. Amazon’s free Seller app shows sales, business reports and payments on a phone.

Paid dashboards earn their fee by combining that sales data with your product costs, ad spend and fees to show profit per product, and by keeping the history in one place.

Analytics tools that also flag reimbursements

Several of these dashboards also show money Amazon may owe you. Sellerboard’s Money Back section lists lost and damaged FBA units that haven’t been reimbursed (cases from the last 60 days) as a report you send to Seller Support. SellerLegend lists refund and reimbursement tracking on every plan, and Helium 10 includes a done-for-you Managed Refund Service for a fee. Our guide to Amazon reimbursement software compares the dedicated services and what they charge.

How to choose an Amazon analytics tool

1. Count your orders. Sellerboard, Shopkeeper and SellerLegend all price by monthly orders, so your average order volume decides the plan.
2. Check how product costs are entered. Profit is only as good as your cost data. Shopkeeper offers bulk cost uploads, and SellerLegend was testing first-in, first-out cost tracking for the US marketplace when we checked.
3. Include ad spend. Sellerboard, Shopkeeper and SellerLegend all list PPC data; a profit figure without it overstates margins.
4. Count accounts and marketplaces. Sellerboard’s plans include 4 to 16 additional seller accounts; SellerLegend lists unlimited accounts.
5. Look at exports. If your accountant or BI tool needs the data, check for exports or an API before you commit.
6. Trial it on your own data. Reconcile one month against your Amazon payout. A dashboard that disagrees with your statement by more than you can explain isn’t one to buy.

Related guides

• Best Amazon seller tools: the full software stack, by job
• Best Amazon product research tools: finding what to sell before you measure it