Helium 10 Profits: What It Tracks, What Each Plan Gets and Where It Falls Short

Helium 10 Profits is the profit and loss dashboard for your own store. It pulls orders, sales, refunds and marketplace fees from a connected Amazon, Walmart or TikTok Shop account and subtracts the product costs you enter. Both paid plans include it, but Helium 10 describes Platinum’s version as “limited profit reporting” and lists “profit and loss reporting” on Diamond (pricing page, checked 10 October 2026).

Profits reports on products you already sell. It is not a research tool: for estimates on products you might sell, the Profitability Calculator in Helium 10’s Chrome extension does that job. Our Helium 10 features guide shows where Profits sits among the other tools, and our Helium 10 review weighs the suite as a whole.

What Profits tracks

Helium 10’s Profits page and help center describe these reports:

• Revenue and profit: gross revenue, net profit after the costs you enter, margins and ROI, with last-30-days, month-to-date, year-to-date and custom date ranges.
• Orders and products: orders, units sold, promotions and refunds, broken down by product, plus a profit and loss (P&L) view and account-level summaries.
• Inventory: inventory levels with restock suggestions, purchase orders, suppliers and inbound FBA shipments.
• Other channels: Walmart and TikTok Shop accounts, and fulfilling TikTok Shop orders from Amazon FBA stock through Amazon’s Multi-Channel Fulfillment.

The data comes from the marketplace, not from a model. Helium 10’s data article says Profits uses Amazon’s API and “represents actual Amazon data”, which sets it apart from Helium 10’s sales estimates for other sellers’ products. Our guide to how Helium 10 gets its data covers the difference.

What Platinum and Diamond get

Source: Helium 10’s pricing page, comparison table and plan cards, 10 October 2026.

Helium 10 Platinum costs $99 a month billed yearly, or $129 billed monthly; Diamond costs $279 a month billed yearly, or $359 billed monthly (checked 10 October 2026). The Helium 10 pricing guide covers everything else in each plan.

Helium 10 doesn’t say what “limited” means on Platinum. Its plan guide (updated 13 May 2026) still lists Profits as “Full Access” on Platinum, so the two official sources disagree. If profit and loss reporting is the reason you are buying Platinum, check what it shows in your account during the first seven days: Helium 10’s terms give a full refund only if you cancel within 7 days of your first purchase. The help center also says free and legacy Starter accounts run an older version of Profits with no COGS page.

Correction (10 October 2026): an earlier version of this page listed a free Helium 10 plan beside the paid ones and said inventory management and the Managed Refund Service were Diamond-only. Helium 10’s pricing page lists no free plan, and its comparison table includes both features on Platinum, with the lower limits shown above.

Setting up Profits

1. Connect your seller account. From the profile menu, open Connections and choose Connect Your Seller Account, then Amazon, Walmart or TikTok. Helium 10’s token FAQ says to log in with the main Seller Central account, not a sub-user, and each seller account can be linked to only one Helium 10 account.
2. Wait for the sync. Helium 10 says Walmart data takes 24 to 48 hours to reach Profits; accounts with a lot of history take longer.
3. Enter your cost of goods. On the COGS page, add costs product by product or import Helium 10’s CSV template. Product cost is required; shipping cost and tariffs are optional. Choose Persistent for a cost that never changes or By Period when supplier prices move (COGS guide, updated 20 April 2026).
4. Add the costs the marketplace doesn’t report on the Expenses page. Helium 10 says Profits includes every Amazon fee available through Amazon’s API, and the Expenses page exists for everything else.
5. Don’t disconnect the account casually. The token FAQ warns that disconnecting stops the sync and permanently deletes the historical data tied to that account, even if you reconnect it later.

Set the COGS start date carefully. Helium 10 does not apply costs retroactively, so orders placed before the start date show no cost of goods and look more profitable than they were.

Where Profits falls short

• Product-level reports leave some costs out. Helium 10’s help center says the Product Performance page excludes Sponsored Brands spend, because Amazon reports it by campaign rather than by product, and account-level fees such as storage, removal and digital services fees (article, July 2025). Read product margins with that in mind.
• Costs are manual. Profits knows what Amazon charged you, not what you paid your supplier, so your margins are only as accurate as your COGS entries.
• Platinum’s limits are undefined. “Limited profit reporting” is all the pricing page says.
• Walmart sellers get less around it. Profits covers a connected Walmart account, but Helium 10’s Insights Dashboard shows Amazon products only, and its Managed Refund Service doesn’t cover Walmart Fulfillment Services. Our Helium 10 for Walmart guide lists what works there.
• Three channels only. Helium 10 lists Amazon, Walmart and TikTok Shop, and says nothing about your own website or other marketplaces.

Profits, the dashboard and Refund Genie

Profits feeds other parts of Helium 10. The Insights Dashboard shows net profit per product only once COGS is set up in Profits. FBA reimbursements are a separate job: Refund Genie and the Managed Refund Service find money Amazon owes you, and the two official Helium 10 pages quoting the service’s fee currently disagree.