Helium 10 Seller Assistant Is Discontinued: What It Did and What to Use Now

Helium 10 Seller Assistant was a free Chrome extension that sent Amazon’s standard “Request a Review” message to eligible orders in bulk from Seller Central. Helium 10 has discontinued it: its help center says the extension gets no updates or support and “may not function as expected”, even though it is still listed on the Chrome Web Store. Helium 10 recommends Follow-Up instead (checked 10 October 2026).

Correction (10 October 2026): this page previously presented Seller Assistant as a working free extension with “no Terms of Service risk”. Helium 10 has since discontinued it and advises users to uninstall it.

What happened to Seller Assistant

Helium 10’s help-center notice, Helium 10 Chrome Extension Seller Assistant: Important Update for Users (published 11 June 2026; still live on 10 October 2026), says:

• Seller Assistant “has been discontinued” and will get no further updates or bug fixes.
• It “has not been updated for some time and may not function as expected.”
• It is still on the Chrome Web Store only “while our team completes the removal process”.
• Users should uninstall it and switch to Follow-Up. Seller Assistant data can’t be moved to Follow-Up; you set up your automations from scratch.

The Chrome Web Store listing shows the same picture. On 10 October 2026 it was still live, still describing itself as “a FREE Chrome extension”, with 10,000 users, 3.4 stars from 30 ratings, and a last update on 28 March 2025.

Helium 10’s own website hasn’t caught up. On 10 October 2026 its Solutions menu still offered “Request & Monitor Customer Reviews: Seller Assistant”, and the Seller Assistant page still had a “Download Extension” button. The help-center notice is dated and specific, so we follow it.

Don’t confuse Seller Assistant with Helium 10’s main extension, the one with Xray and the profitability calculator. That one is still maintained (its Chrome Web Store listing showed version 8.43.5, updated 28 September 2026, when we checked on 10 October 2026); our Helium 10 Chrome extension guide covers it.

What Seller Assistant did

According to its Chrome Web Store listing and Helium 10’s product page, Seller Assistant added buttons to Seller Central’s Manage Orders page. You could request a review for every eligible order on the page in one click, request one order at a time, or limit requests to a date range, with Helium 10’s page describing orders “placed four days to 30 days back”. It triggered Amazon’s own Request a Review feature, so buyers received Amazon’s standard message. The listing still says the feature works only on Amazon.com, with other marketplaces “coming soon”.

How to request Amazon reviews now

Using Follow-Up for review requests

Helium 10’s Follow-Up review guide (10 July 2026) and Follow-Up FAQ describe two ways to send requests:

• Automatically. Create an automation from the Request a Review preset, which uses Amazon’s default template. It is set to send 12 days after the order, and you can lengthen the wait or filter by marketplace, ASIN or SKU (for example, to skip orders bought at a deep discount).
• By hand. On the Orders page, tick orders and choose Request a Review; with 100 rows per page you can queue 100 at once.

Automations aren’t retroactive: they only cover orders placed after you switch them on. Follow-Up sends one review request per order however many items it contains, and by default it skips refunded orders. Since 29 January 2026 Helium 10 has removed the [[REVIEW-LINK]], [[FEEDBACK-LINK]] and [[CONTACT-LINK]] tags from custom templates “in compliance with Amazon’s update on communication guidelines”, and it recommends Amazon’s standard template for review requests.

Follow-Up isn’t on free accounts. Helium 10’s pricing page lists 5,000 emails on Platinum and 15,000 on Diamond, both with automated review requests. Helium 10 Platinum costs $99 a month billed yearly, or $129 billed monthly; Diamond costs $279 a month billed yearly, or $359 billed monthly (checked 10 October 2026). Helium 10’s plan guide counts those allowances per month, and Follow-Up sends one review request per order, so Platinum covers review requests for up to 5,000 orders a month before any other emails. See Platinum vs Diamond for the rest of the difference.

Amazon’s review-request rules

• One request per order. Helium 10’s Follow-Up guide says Amazon permits a single review request per order, and once one has been sent, no other can be.
• A 5-to-30-day window. Helium 10 describes Amazon’s window for review requests as 5 to 30 days.
• No steering. In a policy reminder on its Seller Forums, Amazon told sellers that inserts and packaging may not ask for positive reviews, or ask unhappy buyers to contact the seller instead of leaving a negative review.

Using Amazon’s own Request a Review message, whether by button or through Follow-Up’s default template, keeps the wording neutral by design.

For the rest of the suite, see the Helium 10 features guide or our Helium 10 review.