Is SmartScout Brand Reports the same thing as Brand Comparison?

Effectively yes. Brand Comparison was retired as a product name, and its old URLs now return 404. The head-to-head brand work moved into Brand Reports, also branded Tailored Reports, where a module called Competitor Analysis does the comparing.

Which SmartScout plan includes Brand Reports?

Business, at $187 a month, listed on the plan card as Automated Brand Reports. Brand Dashboards are available on every plan, but the full report engine is Business and above. Brand Historical Reports and Brand Search Terms sit on Enterprise.

Can I see a SmartScout brand report without paying?

Yes. SmartScout offers a free one-off brand report from its own Brand Reports page with no credit card required. That is the cheapest way to judge data quality before approving a $187 tier.

Which module actually does the head-to-head comparison?

Competitor Analysis. SmartScout describes it as head-to-head performance data for the top product in a brand compared with the top competing product, covering keywords, rankings and rates of change. Keyword Performance runs a second head-to-head at the keyword level.

Is this the same as Share of Voice?

No, and the tiers are very different. Brand Reports answer how one brand performs against a named rival. Share of Voice measures how much of a category's visibility you own, and it is an Enterprise-only feature, so the 25% coupon cannot reach it.

What is the Brand Score based on?

SmartScout says Tailored Reports compile data across more than 500 key metrics into an overall brand score. The company does not publish the weighting, so treat the score as a comparative shorthand rather than an audited figure.

Is Brand Reports alone worth upgrading from Essentials?

Rarely on its own. The jump from Essentials to Business is $90 a month, and Business also carries Traffic Graph, Relevant Products, the Relevancy Quadrant and database exports. Judge the tier, not the single feature.

SmartScout Brand Reports Review (2026): Worth It?

SmartScout Brand Reports is where head-to-head Amazon brand comparison now lives — and it is the feature SmartScout used to call Brand Comparison. If you came looking for Brand Comparison, this is the right page. The name was retired, both of its old URLs now return 404, and the job moved inside Brand Reports, which SmartScout also brands as Tailored Reports.

Try SmartScout

Brand Reports unlock on the Business plan

That rename matters more than it sounds, because it changes what you are buying. Brand Comparison sounded like a single screen. Brand Reports is a seven-module report generated for any Amazon brand, and only one of those modules does the head-to-head job you probably arrived for.

Snapshot	Verdict
What it is now	Brand Reports / Tailored Reports, formerly called Brand Comparison
The head-to-head module	Competitor Analysis, backed up by Keyword Performance
Cheapest plan that includes it	Business, $187/month ($140.25 for three months with the current coupon)
Free way to try it	A one-off brand report from SmartScout’s own Brand Reports page, no card needed
Biggest mistake	Upgrading a whole tier for one module
Best next page if unsure	SmartScout review or SmartScout pricing

Brand Comparison is gone. This is what replaced it

Checked on 2 August 2026: SmartScout’s /brand-comparison and /amazon-brand-comparison pages both 404. The phrase appears nowhere on the live Brand Reports page, nowhere in the pricing comparison matrix, nowhere in the features list, and nowhere in the navigation. Its only surviving mention on smartscout.com is a stale orphan page that still contains unreplaced Webflow boilerplate from an accounting-firm template, which is not evidence of anything current.

Most pages ranking for “SmartScout Brand Comparison” have not noticed. They still describe a feature you cannot open. So, plainly: the name is dead, the capability is not. Everything Brand Comparison was sold on now sits inside Brand Reports, on the Business plan, alongside six other modules that come with it whether you wanted them or not.

What is actually inside a SmartScout brand report

SmartScout’s pitch is one click: “Generate in-depth Reports for any Amazon brand with one click.” Underneath that, Tailored Reports — their words, “designed with small businesses and agencies in mind” — compile data across more than 500 key metrics into an overall brand score.

Seven named modules make up the report.

Monthly Revenue. Revenue over time, at monthly or weekly intervals, across “as little as one week, or as far out as sales data exists.” This is the module that tells you whether a brand is growing, flat or quietly collapsing, and it is usually the first thing worth looking at.

Brand Score. The single composite number, built from that 500-metric pile. SmartScout frames it as something to “compare yours (or your competitors) with other players in the market.” Useful as shorthand. Not useful as gospel, because the weighting is not published.

Seller Market Share. Which sellers dominate a brand’s sales, what share each holds, and how competitive the brand is overall. For wholesale buyers this is the most commercially loaded module in the report: a brand with one seller taking 80% of the revenue is a very different proposition from one split across thirty.

At-A-Glance Data. The scan layer — “the most important data points up-front and accessible.” It exists so you can reject a brand in ten seconds rather than reading six modules first.

Competitor Analysis. The head-to-head. Covered properly in the next section, because this is the one that inherited the Brand Comparison job.

Subcategory Market Share. A breakdown of a brand’s top categories, “their placement, as well as their performance over time.” This is where you find out that a brand you thought was a kitchen brand actually earns most of its money in pet supplies.

Keyword Performance. The second head-to-head, at the search-term level.

Read that list back and the shape of the product is clear. Brand Reports is not a comparison tool with extras bolted on. It is a brand dossier with comparison inside it.

The head-to-head job: Competitor Analysis and Keyword Performance

If you specifically want to put two brands next to each other, the module you want is Competitor Analysis. SmartScout describes it like this:

“See head-to-head performance data for the top product in a brand, and compare it with the top competing product. See the battleground of keywords, rankings, rates of change, and so much more.”

Note the scope carefully, because it is narrower than “compare two brands.” It compares the top product in a brand against the top competing product. That is a proxy for brand-versus-brand, and often a good one, but it is not a full catalogue-against-catalogue diff. If your brand’s strength is a long tail of mid-performers rather than one hero ASIN, this module will flatter or undersell you depending on which way the top listing happens to be pointing.

Keyword Performance is the second head-to-head and, for most sellers, the more actionable of the two. SmartScout’s description: it shows how a brand performs across relevant keywords “in another head-to-head with the top products of a brand pitted against their top competitors,” and then breaks it down further by “seeing exactly how many of a brand’s keywords are top ranked.”

That last figure — the count of top-ranked keywords — is the closest thing in the report to a hard scoreboard. Two brands can post similar revenue while one owns the search terms and the other is renting them through ads. This module is where that difference shows up.

Which plan you need, and what it costs

This is where most reviews of this feature get it wrong, so here it is as a table. Verified against SmartScout’s pricing matrix on 2 August 2026.

Brand feature	Cheapest plan that includes it
Brand Dashboards	Every plan, including Basic at $29
Brand Reports (plan card: Automated Brand Reports)	Business, $187/month
Brand Historical Reports	Enterprise
Brand Search Terms	Enterprise
Custom Segments	All plans, scaled 2 / 5 / 10 / 50 by tier

Two practical consequences follow.

First, Brand Dashboards being on every plan is a trap for the unwary. You can subscribe at Basic, see something labelled with the word “brand”, and reasonably conclude you have what you paid for. You have not. The report engine — the seven modules, the Brand Score, the Competitor Analysis head-to-head — is Business and above.

Second, you cannot buy this feature. You buy a tier. Business at $187 a month is a $90 step up from Essentials, and it arrives carrying Traffic Graph, Relevant Products, the Relevancy Quadrant, database exports, subcategory data across 40,000+ categories and Rank Maker’s ad-creation half. Judge that bundle. If Brand Reports is the only line on it you care about, the maths is hard to justify.

If the tier does make sense, the SmartScout coupon code takes Business to $140.25 a month for the first three months, then it reverts to $187. There is no free trial to soften that — SmartScout runs a 7-day money-back guarantee instead, card required up front. The full tier-by-tier breakdown sits on our SmartScout pricing page.

Run the free report before you approve anything

The single most useful thing on this page: SmartScout gives away a one-off brand report from its own Brand Reports page, with no credit card required. Their wording is “No Credit Card payment needed. Try out SmartScout for free through this page and also get free access to tailored reports.”

Use it. Pick a brand you already know well — ideally your own, or a competitor whose numbers you can sanity-check from the outside — and read the report against what you already believe to be true. SmartScout’s founder, Scott Needham, has publicly put the platform’s accuracy at 80–90% on most brands and products, and has been candid that the database covers roughly 30 million revenue-generating products rather than every ASIN on Amazon. A free report on a brand you can verify is how you find out whether that accuracy band is good enough for the decisions you make.

That is a genuinely low-risk first step, and it is a better test than any review, including this one.

Good fit vs wrong fit

If this sounds like you…	Verdict	Better next move
You research brands before wholesale outreach and want seller concentration and revenue trend in one place	Good fit	Stay here, then check SmartScout pricing
You are an agency pitching brands and want a credible one-click dossier	Good fit	Run the free report first, then read the SmartScout review
You want your top ASIN benchmarked against the category leader’s	Good fit	Competitor Analysis is exactly this
You are on Basic or Essentials and only want this one module	Wrong fit	The $90/month tier jump needs more than one reason — see SmartScout pricing
You want category-wide visibility share, not brand-versus-brand	Wrong fit	Share of Voice, but note it is Enterprise-only
You want long-run historical brand data or brand-level search terms	Wrong fit	Both are Enterprise features, quoted per account
You are still choosing a brand research tool at all	Wrong first page	Best Amazon brand research tools

Where Brand Reports sits against the neighbouring tools

If you need…	Better page	Why
head-to-head brand and top-product comparison	This page	Competitor Analysis is the module built for it
how much of a category’s visibility you own	Share of Voice	Different question, and a much higher tier — Enterprise, not Business
a map of how attention flows between listings	Traffic Graph	Shows connections between products, not a scored comparison of two brands
which nearby products compete with yours	Relevant Products	Product-adjacency work, one level below the brand layer
the cross-tool decision before any of this	Best Amazon brand research tools	Category choice comes before feature choice
whether the platform is right at all	SmartScout review	Confirm the suite before committing to a tier for one module

Traffic Graph, Relevant Products and Brand Reports all ship on the same Business plan, so choosing between them is never a budget question. You get all three or none of them. That is worth saying plainly, because it reframes the decision: the honest question is not “is Brand Reports worth $187”, it is “is the Business bundle worth $90 a month more than Essentials for the way I work.”

Limitations worth naming before you buy

The Brand Score is unaudited. More than 500 metrics is an impressive number and an opaque one. SmartScout does not publish the weighting, so the score is best used to rank brands against each other, not to make an absolute claim about any single one.

Competitor Analysis compares top products, not full catalogues. Powerful for a hero-ASIN brand, thinner for a brand whose revenue is spread evenly across forty listings.

History is a separate, more expensive product. Brand Historical Reports are Enterprise. If your question is “how has this brand changed over three years”, the report you can buy at Business is not the one that answers it.

Accuracy is estimated, not reported. These are modelled figures from a third-party dataset, not Amazon’s own numbers. Needham’s own 80–90% framing is more honest than most vendors offer, but it is still an estimate, and you should treat a report as a strong prior rather than a fact.

SmartScout Brand Reports Review (2026): Head-to-Head Amazon Brand Data