SmartScout Brand Reports (2026): Head-to-Head Brand Comparison

SmartScout Brand Reports is where head-to-head Amazon brand comparison now lives in SmartScout, and the closest current match for the retired Brand Comparison name. Brand Comparison’s old URLs return 404. Brand Reports, which SmartScout also brands as Tailored Reports, is on the Business plan: $239 a month billed yearly or $299 monthly (checked 10 October 2026).

The difference matters more than it sounds, because it changes what you are buying. Brand Comparison sounded like a single screen. Brand Reports is a seven-module report generated for any Amazon brand, and only one of those modules does the head-to-head job you probably arrived for.

Brand Comparison is gone. This is the closest replacement

SmartScout’s /brand-comparison and /amazon-brand-comparison pages both still return 404. The phrase appears nowhere on the live Brand Reports page, the pricing table, the features hub or the navigation. The one place we found it on smartscout.com is the old Data Levels page, which still lists “Brand Comparison” under Keywords, next to “Historic Keyword Ranking”, another retired name, without describing either. That page is not evidence of anything current.

Pages that still describe Brand Comparison as a current feature are describing a screen you can’t open. SmartScout doesn’t say what replaced it, but the name is gone; the capability is not. Comparing one brand with another head to head now happens inside Brand Reports, on the Business plan, alongside six other modules that come with it whether you wanted them or not. On Enterprise, Share of Voice compares brands’ visibility across a keyword set.

What is actually inside a SmartScout brand report

SmartScout’s pitch on its Brand Reports page is one click: “Generate in-depth Reports for any Amazon brand with one click.” Underneath that, Tailored Reports (in SmartScout’s words, “designed with small businesses and agencies in mind”) compile data across more than 500 key metrics into an overall brand score. The page also says you can refresh the data as often as you want.

Seven named modules make up the report.

Monthly Revenue. Revenue over time, at monthly or weekly intervals, across “as little as one week, or as far out as sales data exists.” This is the module that tells you whether a brand is growing, flat or quietly collapsing, and it is usually the first thing worth looking at.

Brand Score. The single composite number, built from that 500-metric pile. SmartScout frames it as something to “compare yours (or your competitors) with other players in the market.” Useful as shorthand. Not useful as gospel, because the weighting is not published.

Seller Market Share. Which sellers dominate a brand’s sales, what share each holds, and how competitive the brand is overall. For wholesale buyers this is the most commercially loaded module in the report: a brand with one seller taking 80% of the revenue is a very different proposition from one split across thirty.

At-A-Glance Data. The scan layer: “the most important data points up-front and accessible”, which SmartScout lists as average reviews, ASIN count, average selling price, overall Amazon in-stock rate and average product size. It exists so you can reject a brand in ten seconds rather than reading six modules first.

Competitor Analysis. The head-to-head. Covered properly in the next section, because this is the module that compares brands the way the Brand Comparison name suggests.

Subcategory Market Share. A breakdown of a brand’s top categories, “their placement, as well as their performance over time.” This is where you find out that a brand you thought was a kitchen brand actually earns most of its money in pet supplies.

Keyword Performance. The second head-to-head, at the search-term level.

Read that list back and the shape of the product is clear. Brand Reports is not a comparison tool with extras bolted on. It is a brand dossier with comparison inside it.

The head-to-head job: Competitor Analysis and Keyword Performance

If you specifically want to put two brands next to each other, the module you want is Competitor Analysis. SmartScout describes it like this:

“See head-to-head performance data for the top product in a brand, and compare it with the top competing product. See the battleground of keywords, rankings, rates of change, and so much more.”

Note the scope carefully, because it is narrower than “compare two brands.” It compares the top product in a brand against the top competing product. That is a proxy for brand-versus-brand, and often a good one, but it is not a full catalogue-against-catalogue diff. If your brand’s strength is a long tail of mid-performers rather than one hero ASIN, this module will flatter or undersell you depending on which way the top listing happens to be pointing.

Keyword Performance is the second head-to-head and often the more actionable of the two. SmartScout’s description: it shows how a brand performs across relevant keywords “in another head-to-head with the top products of a brand pitted against their top competitors,” and then breaks it down further by “seeing exactly how many of a brand’s keywords are top ranked.”

That last figure — the count of top-ranked keywords — is the closest thing in the report to a hard scoreboard. Two brands can post similar revenue while one owns the search terms and the other is renting them through ads. This module is where that difference shows up.

Which plan you need, and what it costs

Here it is as a table, from SmartScout’s pricing table as checked on 10 October 2026.

Business costs $239 a month billed yearly or $299 monthly; Essentials $99 or $119. Enterprise is priced after a demo. Custom Segments come with every plan: 1, 5, 10 or 50 of them, from Basic up to Enterprise. SmartScout’s table files them under Market and Competitor Research rather than Brand Research, although its features hub says a segment can combine brands, ASINs, subcategories and keywords.

Correction (10 October 2026): this table previously listed Brand Dashboards on every plan, Basic included, Custom Segments at 2 / 5 / 10 / 50 and Business at $187 a month. SmartScout’s current table no longer ticks any Brand Research row on Basic, and its prices have risen since our 1 August 2026 check.

Two practical consequences follow.

First, the word “brand” appears a plan earlier than the reports do. Essentials gives you the Brands Database and Brand Dashboards, and it is easy to assume that is what this page describes. It isn’t. The report engine (the seven modules, the Brand Score, the Competitor Analysis head-to-head) is Business and above.

Second, you cannot buy this feature. You buy a plan. Business brings Traffic Graph, Relevant Products, the Relevancy Quadrant, Excel exports (20,000 rows a month), data on all 40,000+ subcategories and Rank Maker’s ad-creation half. Judge that bundle. If Brand Reports is the only line on it you care about, the maths is hard to justify.

SmartScout’s paid plans have no free trial; each self-serve plan carries a 7-day money-back guarantee instead. The free brand report below comes through a separate sign-up on the Brand Reports page. Discount codes, and the dates we last confirmed them at a checkout, are on our SmartScout coupon page, and the plan-by-plan breakdown is on SmartScout pricing.

Run the free report before you approve anything

The most useful thing on this page: SmartScout’s Brand Reports page offers a free brand report and says no credit card is needed. Its wording is “No Credit Card payment needed. Try out SmartScout for free through this page and also get free access to tailored reports.” Both of its “Get Your Free Brand Report” buttons link to SmartScout’s account sign-up page.

If it works as described, use it. Pick a brand you already know well, ideally your own or a competitor whose numbers you can sanity-check from the outside, and read the report against what you already believe to be true. On SmartScout’s accuracy page, its founder, Scott Needham, writes that its models are “within 80-90% accuracy on most brands and products”, and that SmartScout tracks “the 30 million that actually generate revenue” rather than every product on Amazon. A free report on a brand you can verify is how you find out whether that accuracy band is good enough for the decisions you make.

SmartScout says it costs nothing, and a report on a brand you know is a better test than any review, including this one.

Good fit vs wrong fit

Where Brand Reports sits against the neighbouring tools

Traffic Graph, Relevant Products and Brand Reports all ship on the same Business plan, so choosing between them is never a budget question. You get all three or none of them. That reframes the decision. The question is not whether Brand Reports alone is worth a Business subscription; it is whether the Business bundle is worth the difference over Essentials for the way you work: $180 a month on monthly billing, or $140 a month billed yearly.

Limitations worth naming before you buy

The Brand Score is unaudited. More than 500 metrics is an impressive number and an opaque one. SmartScout does not publish the weighting, so the score is best used to rank brands against each other, not to make an absolute claim about any single one.

Competitor Analysis compares top products, not full catalogues. Powerful for a hero-ASIN brand, thinner for a brand whose revenue is spread evenly across forty listings.

History is a separate, more expensive product. Brand Historical Reports are Enterprise. If your question is “how has this brand changed over three years”, the report you can buy at Business is not the one that answers it.

Accuracy is estimated, not reported. These are modelled figures from a third-party dataset, not Amazon’s own numbers. Needham’s own 80–90% figure is a useful admission of that. Treat a report as a strong prior rather than a fact.

What this page is based on

SmartScout’s Brand Reports, pricing, accuracy, features and Data Levels pages, and the retired /brand-comparison and /amazon-brand-comparison addresses, all checked on 10 October 2026. The free report is how you can check a Brand Report’s figures against a brand whose real Amazon sales you know. Our methods are on how we test.